Performance Marketing Manager

Blazesoft

• $70K — $95K *
Concord, ON L4K 0A6In-Person
Consumer Technology
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 4+ years of experience in performance marketing/user acquisition across Meta, TikTok, Snapchat, and StackAdapt.
  • Proven track record of managing and optimizing 7-figure annual budgets.
  • Expertise in campaign optimization, including bid strategy and audience segmentation.
  • Strong understanding of mobile app acquisition and AppsFlyer tracking.
  • Experience working closely with creative teams on ad concepts.
  • Analytical mindset with the ability to derive strategic actions from data.
  • Excellent understanding of A/B testing and ROAS optimization.

Responsibilities

  • Plan, launch, and optimize paid user acquisition campaigns across multiple platforms to drive installs and first-time deposits.
  • Manage and scale 7-figure monthly budgets for high ROAS and user retention.
  • Utilize AppsFlyer for event mapping, attribution, and cohort analysis.
  • Lead creative strategy and testing, collaborating on the production of effective creative assets.
  • Implement A/B testing to discover optimal audiences and creatives.
  • Continuously optimize campaigns for efficiency and revenue in real time.
  • Develop tracking and reporting frameworks for acquisition visibility.
  • Adapt strategies based on platform changes and privacy updates.
  • Align brand awareness with performance campaigns to enhance cross-channel efficiency.

Benefits

  • High-impact role in a fast-scaling global company.
  • Competitive compensation with a performance-based bonus structure.
  • Opportunities for direct collaboration with senior leadership and creative teams.
  • Access to premium ad tech tools like AppsFlyer and Meta Business Suite.
  • Creative, analytical, and growth-oriented work culture.
Full Job Description
Job Description
Location: in-office, full-time (Concord, ON)

Key Responsibilities

  • Plan, launch, and optimize paid user acquisition campaigns across Meta, TikTok, Snapchat, and StackAdapt, focused on driving high-quality mobile installs and first-time deposits.


  • Manage and scale 7-figure monthly budgets, ensuring strong ROAS, retention, and user lifetime value.


  • Leverage AppsFlyer for event mapping, attribution, and cohort analysis.


  • Lead creative strategy and testing - collaborate with the art team to produce high-performing static and video assets based on data insights.


  • Execute a structured A/B testing framework to identify winning audiences, placements, and creatives.


  • Continuously optimize campaigns for cost efficiency, engagement, and revenue, adjusting bidding, segmentation, and creative rotation in real time.


  • Build and refine tracking and reporting frameworks for visibility across all acquisition funnels.


  • Monitor platform changes (SKAN, privacy updates, attribution models) and proactively adapt strategies.


  • Integrate and align brand awareness and performance campaigns to maximize cross-channel efficiency.


  • Explore new growth opportunities through programmatic, influencer, and emerging ad networks.


Requirements

  • 4+ years of hands-on experience in performance marketing / user acquisition across Meta, TikTok, Snapchat, and StackAdapt.


  • Proven ability to manage and optimize large-scale budgets (7 figures annually) with measurable performance impact.


  • Deep expertise in campaign optimization, bid strategy, audience segmentation, and conversion rate improvement.


  • Strong understanding of mobile app acquisition, AppsFlyer tracking, and post-install event optimization.


  • Experience collaborating closely with creative and motion teams on ad concepts and iterations.


  • Strong analytical mindset - ability to translate complex data into clear strategic actions.


  • Excellent understanding of A/B testing, ROAS optimization, FTD-focused funnels.


Nice to Have

  • Experience in iGaming is preferred.


  • Familiarity with server-to-server (S2S) setups and campaign event tracking.


  • Hands-on experience integrating AppsFlyer, Meta Pixel, or TikTok Events API.


  • Strong creative sense combined with performance-first mindset.


Benefits

What We Offer

  • A high-impact role in a fast-scaling global company.


  • Competitive compensation and performance-based bonus structure.


  • Direct collaboration with senior leadership and creative teams.


  • Access to premium ad tech - AppsFlyer, Meta Business Suite, TikTok Ads Manager, StackAdapt, and more.


  • A creative, analytical, and growth-oriented work culture.
* Ladders Estimates

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