The Manager, Performance & Commerce Media will support the planning, execution, and optimization of comprehensive digital commerce and performance media strategies across our Earned, Shared, Owned & Paid model, marketplace platforms and brand activations. This position ensures tight integration between brand planning and commerce execution, serving as a digital commerce subject matter expert to maximize performance across digital environments. Working cross‑functionally with Brand, Media, Shopper Marketing, Sales, Insights & Analytics and agency partners, this role drives marketplace performance, reporting, and growth.

This role will promote our Commerce Media COE, integrating e-commerce strategy, data and execution, equally comfortable shaping long-term vision and managing day-to-day performance. A relationship builder who can influence cross-functional teams, maintain relationships with retail partners, navigate complexity and champion new ways of working. A proactive problem‑solver with the curiosity to explore emerging platforms and the drive to transform insights into action.

Key Responsibilities

• Serve as the commerce media subject matter expert across brand planning to ensure full integration of brand initiatives, media investment, and commerce execution.

• Embed commerce media feeds into briefs, creative inputs, and program development in partnership with broader Integrated Marketing team, Brand teams and agencies.

• Own performance, forecasting, reporting and growth initiatives for a set of retail partners.

• Lead digital commerce reporting, in collaboration with Insights & Analytics team and agency partners, to generate actionable insights to guide brand, media and commercial decisions.

• Analyze retailer performance to identify opportunities and inform strategic decision‑making.

• Partner with Media, Brand, and Shopper Marketing teams on business goals, forecasts, budgets, KPIs and retailer priorities.

• Monitor emerging platforms, tools, and capabilities to identify new avenues for growth and cross-functional ways of working more efficiently.

• Collaborate on Performance Marketing and digital commerce tests to deliver scalable learnings that drive business impact.

• Share industry insights and recommendations with the CCE team to inform future programs and innovation.

*The position is based in Warren, NJ, and follows a hybrid model, requiring an in-office presence of 3 days per week.

Why you?
Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s degree in Marketing, Business, Analytics, or related field

• 6+ years of experience in digital media, including expertise in digital commerce with specific Amazon experience

• Proven success in developing and executing digital marketing campaigns

• Deep understanding of digital advertising platforms and analytics tools; familiarity with Amazon Marketing Cloud

• Strong leadership, communication, and analytical skills with the ability to collaborate effectively across departments and influencer stakeholders at all levels

• Strategic thinker with a creative mindset and passion for staying ahead of industry trends and innovations

• Ability to thrive in a fast-paced environment and manage multiple projects in a highly matrixed organization

The salary range for this role is $142,078- $ 195,356 USD annually + bonus

Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program.  This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave.  On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family.  We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.