Data Partnerships @ ClayAs the first marketer for Data Partnerships at Clay, you'll build and scale the marketing programs that power our relationships with dozens of data providers. Unlike a traditional partner marketing role focused on a handful of strategic partnerships, this role is about creating leverage-developing the playbooks, content, and campaigns that let us drive impact across a broad and growing partner ecosystem.
You'll own the marketing relationship with our data partners: crafting joint messaging, coordinating co-marketing moments, and building the enablement resources that help partners talk about Clay effectively. You'll also design the scalable programs (partner newsletters, campaign-in-a-box kits, tiered engagement models) that allow us to maintain strong relationships without 1:1 attention for every partner.
This role requires someone who can think systemically about how to engage a portfolio of partners while still delivering high-quality, personalized-feeling experiences. You'll balance creative campaign work with operational rigor, and you'll be comfortable building from scratch in a fast-moving environment.
What you'll do:- Co-Marketing & Campaigns
- Develop and execute joint marketing campaigns with data partners-webinars, content collaborations, product launches, marketplace promotions
- Create partner messaging frameworks and positioning that articulate the joint value of Clay + partner data
- Coordinate partner participation in Clay marketing moments (product launches, events, seasonal campaigns)
- Enablement at Scale
- Build self-serve co-marketing toolkits: one-pagers, case study templates, social copy, listing assets
- Create and maintain partner-facing resources that help partners position and promote Clay to their audiences
- Develop internal enablement materials so Clay's GTM teams understand our data partners and can speak to their value
- Scaled Partner Engagement
- Own the partner communications calendar: newsletters, product updates, co-marketing opportunities
- Design tiered engagement programs that match investment to partner potential (high-touch for top partners, programmatic for the long tail)
- Track partner marketing engagement and program performance; iterate based on results
- Cross-Functional Coordination
- Partner closely with Product Marketing on positioning and competitive messaging
- Work with the Data Partnerships team on partner prioritization and relationship context
- Coordinate with Events, Content, and Demand Gen on partner integration into broader marketing initiatives
What you'll bring:- 4-6 years in partner marketing, field marketing, or integrated campaigns-ideally at a B2B SaaS company with a partner ecosystem
- Experience building scalable marketing programs across multiple partners (not just 1:1 bespoke campaigns)
- Strong content and copywriting skills: you can write a compelling partner email, a crisp one-pager, and a webinar abstract
- Project management chops: you can keep multiple campaigns and partners moving simultaneously
- Comfort with ambiguity and building from scratch-this is a new function and you'll be defining the playbook
- Bonus: experience in data partnerships, marketplaces, or API/developer ecosystems
