Are you a strategic thinker with strong marketing acumen? Are you passionate about marketing technology? Do you enjoy being involved at the ground floor with multi-faceted projects? Do you seek to drive real business results? As an experienced Partner Marketer, you will be responsible for providing external and internal marketing support for our growing professional services practice. As part of the global marketing team, you will interface closely with associates across sales, partner, product, strategy and sales enablement teams on partner program related efforts, planning and strategy. You will create and drive execution of outbound partner marketing activities and partner enablement. Partnering internally and externally, you are responsible for developing and executing various strategies and programs to drive pipeline, revenue and strengthen our brand presence and relationships
What you will do:
- Drive the marketing efforts to help achieve thestrategictargets ofourprofessional servicespractice
- Interface withpartner and productteamsandpartnermarketing organizationstoplan, build and executejointvalue proposition, messaging andco-marketing plansthat support thecollectivevision and goals of the partnership.
- Work closely with the globalmarketing organizationtocollaborate oncampaign and programexecution and supportthe Acxiom partner organizations GTM goals. Areasof support will includeevents, digital, social media, marketing operations, PR/Comms,as well as overall sales enablement material development and thought leadership content development to fuel campaigns.
- Propose, influence, adapt and help deliver partnerprograms and activities to help generate leads, promote joint program awareness and influence partner executives, sales, and other influencing groups and/or end customers.
- Develop videos,provide sales enablement and training materials,createcollateral, fact sheets, thought leadership assets, internal and external newsletter and moreleveraging support across the larger marketing team.
- Support promotionand messagingofthe Acxiom full portfolioand services acrosspartner teamsand in market.
- Support and content creation forpartner enablement toolsand programs.
- Work with financeand legal teams when necessary and appropriate.
- Understandthe latestdemandcreation techniques andidentify opportunities for partner revenue acceleration.
- Provide the status and KPIs forpartner programs and activitieswhen appropriate.
- Work closely withops to trackmarketing program impact and pipeline generation to support revenue growth targets.
- Stay knowledgeable andaware ofpartnership marketing activities/best practicesexternalto Acxiom.
What you will need:
- BA/BSBusiness Administration,Marketingor equivalent;MBApreferred
- 5+ yearsof partner marketing/programexperience,preferably in a both a B2B and B2Ccontext with a range of partner types
- 2+ yearsofexperiencepreferable with amarketing technologyand/or services provider
- Account services experience
- Creativeness, resourcefulness and theabilityto work independently
- Proactive, initiative taker, proven track record of success
- StrongPowerpoint and creative skillsplusproject management skills
- Strong written, verbal, editing, and presentation skills
- Highlycollaborativeboth across internalAcxiom and with partners, agencies and platforms
- Adeep sense of ownership and accountability
- Team player, great communicator, collaborator
Travel Requirements:
Primary Location City/State:
Homebased - Conway, Arkansas
Additional Locations (if applicable):
