Microsoft

Partner Enablement & GTM Lead

Microsoft • $106K — $203K *
Redmond, WA 98052In-Person
Enterprise Technology
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Master's Degree in Marketing, Computer Science, Business, or related field AND 3+ years experience in business OR Bachelor's Degree in the same fields AND 5+ years experience in business required.
  • 6+ years of progressive experience in partner marketing or go-to-market strategies in enterprise technology preferred.
  • Proven ability to define partner value propositions that align with customer outcomes and partner services.
  • Experience with AI and enterprise technology portfolios, particularly security and productivity.
  • Demonstrated success in scaling strategic go-to-market programs to enhance partner readiness and customer adoption.

Responsibilities

  • Conduct market and partner research to shape business strategies in line with key goals.
  • Translate strategies into actionable partner practice development and go-to-market plans.
  • Define the partner value proposition to accelerate solution development for customer success.
  • Build and execute partner go-to-market programs to meet Microsoft business objectives.
  • Measure and track progress on partner initiatives and refine approaches based on analytics.

Benefits

  • Opportunity to work with cross-functional teams in a leading technology environment.
  • Focus on partner success, with a strong emphasis on customer outcomes and transformation.
  • Access to resources and training to support partner activation and development.
  • Dynamic and collaborative work culture that encourages innovation and personal growth.
Full Job Description
Overview

We are looking for a Partner Enablement & GTM Lead for our AI-Ready Security and Productivity motion (Microsoft 365 and Windows 365) to drive our through-partner execution in support of our customers' growth ambitions. To be successful in this role, you will need to partner closely with our product marketing, engineering, Global Partner Solutions and specialist sales teams to build and execute winning partner enablement strategies and go-to-market programs.

Key responsibilities will include:
  • Conduct relevant market and partner researchCreate the partner business strategy in alignment with the product strategy and to meet the key business goals.
  • Translate the strategy into partner practice development and go-to-market motions.
  • Define the Partner value proposition and partner opportunity tied to the business strategy to help accelerate partner's time to market with solution development and driving customer success.
  • Build and drive execution of partner go-to-market programs to accelerate attainment of Microsoft business goals by scaling through the partner ecosystem.
  • Measure & track progress across both Partner Go-to-market and Enablement programs and refine strategy and execution tactics based on measurement signals.


Responsibilities

Partner Conversation GTM Strategy
  • Define the partner strategy and partner value proposition for the AI-ready security and productivity for everyone customer conversation, ensuring partner motions are anchored in customer outcomes rather than product silos.
  • Translate the conversation narrative into practical partner guidance that helps them attach services, build repeatable offers, and participate in broader customer transformation opportunities.
  • Partner across stakeholders in Copilot Marketing, Security, EPS, GCPS, and product marketing to align partner priorities, resources, and execution plans. Identify where partner capabilities, services, and investments can accelerate customer readiness, adoption, migration, security posture, and value realization.

Partner Activation, Practice Development & Transformation
  • Drive partner activation plans that help the ecosystem understand, market, sell, and deliver the AI-ready security and productivity conversation with confidence.
  • Shape partner practice development priorities, including services opportunity, profitability considerations, skilling needs, certifications, and delivery capacity required to support the customer conversation.
  • Work with partner and field teams to land guidance, partner playbooks, partner communications, partner events, bootcamps, and readiness moments that scale the motion globally.
  • Ensure partner execution is connected to broader field landing, technical workshops, discovery motions, business workshops, programs, offers, and customer-facing moments.

Conversation-Led Marketing & Integrated Execution
  • Represent partner marketing within the AI-ready conversation pod and ensure partner requirements are built into the conversation BOM, MPF, L200 narrative, demos, workshops, and landing materials where appropriate.
  • Collaborate with conversation leads and cross-functional stakeholders to maintain a consistent customer story across sellers, partners, events, skilling, product moments, and launch communications.
  • Bring partner feedback and market signals back into the team to improve messaging, asset quality, activation plans, and partner readiness.

Partner Insights, Measurement & Business Performance
  • Develop and synthesize partner insights for MBRs, leadership updates, and conversation performance reviews, connecting partner activity to business impact, customer outcomes, and GTM effectiveness.
  • Work with analytics, field, and partner teams to identify what is working, where partner activation needs improvement, and which motions should be scaled, stopped, or evolved.
  • Track relevant partner signals across readiness, events, skilling, pipeline influence, partner engagement, and customer activation to inform GTM decisions.
  • Create clear, executive-ready updates that communicate partner strategy, progress, risks, dependencies, and asks.


Qualifications

Required/minimum qualifications

  • Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business
    • OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business
    • OR equivalent experience.


Additional or preferred qualifications
  • Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business
    • OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business
    • OR equivalent experience.
  • 6+ years of progressive marketing, partner marketing, or go-to-market experience in enterprise technology, including building and executing integrated GTM strategies.
  • Experience defining partner value propositions and activation plans that connect customer outcomes, partner services, and field execution.
  • Ability to influence and present to senior product marketing, sales, partner, and business leaders in a highly matrixed organization.
  • Experience with AI, security, productivity, cloud, or related enterprise technology portfolios; experience with AI and agentic AI is preferred.
  • Demonstrated success scaling strategic GTM programs that improved partner readiness, pipeline influence, customer adoption, or revenue outcomes.
  • Experience in B2B cloud software, SaaS, AI, security, productivity, or digital transformation markets.
  • Experience creating executive-ready narratives, leadership updates, partner guidance, or thought leadership for complex GTM motions.
  • Demonstrated ability to connect partner practice development, skilling, events, workshops, programs, and field landing into a coherent execution plan.
  • Collaborative senior individual contributor who proactively identifies gaps and risks, builds cross-functional alignment, and maintains a high bar for partner and field readiness.


Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

About Microsoft

Microsoft is an American multinational corporation that develops, manufactures, licenses, supports, and sells a range of software products and services. Microsoft’s devices and consumer (D&C) licensing segment licenses the Windows operating system and related software, Microsoft Office for consumers, and the Windows Phone operating system. The company’s computing and gaming hardware segment provides Xbox gaming and entertainment consoles and accessories, second-party and third-party video games, and Xbox Live subscriptions; surface devices and accessories; and Microsoft PC accessories. Its phone hardware segment offers Lumia smartphones and other non-Lumia phones. Its D&C segment provides Windows Store, Xbox Live transactions, and Windows phone store; search advertising; display advertising; Office 365 Home and Office 365 Personal; first-party video games; and other consumer products and services as well as operating retail stores. Microsoft’s commercial licensing segments license server products, including Windows Server, Microsoft SQL Server, Visual Studio, System Center, and related Client Access Licenses (CALs); Windows Embedded; Windows operating system; Microsoft Office for business, including Office, Exchange, SharePoint, Lync, and related CALs; Microsoft Dynamics business solutions; and Skype. Its commercial segment offers enterprise services, including premier support services and Microsoft consulting services; commercial cloud comprising Office 365 Commercial, other Microsoft Office online offerings, Dynamics CRM Online, and Microsoft Azure; and other commercial products and online services. The company markets and distributes its products through original equipment manufacturers, distributors, and resellers, as well as online.

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Learn more about Microsoft
Size
181,000 employees
Market Cap
$1,762.4 billion
Industry
Enterprise Technology
Net Income
$51.3 billion
Founded
1975
5 Year Trend
+15.5%
Revenue
$153.2 billion
NASDAQ
MSFT
* Ladders Estimates

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