Pair is seeking a Paid Social Manager to own and scale our paid social presence across Meta, TikTok, and emerging platforms. This role will report to our Director of Growth & VP of Marketing. You'll have the opportunity to make a big impact on one of our fastest-growing revenue-driving channels in an incredibly collaborative, high-growth environment.
Your partners will span marketing, product, data & analytics, and creative with real ownership over both the strategy and day-to-day execution. That means going deep on full-funnel campaign strategy, creative testing, measurement rigor, and channel expansion with the primary focus of driving efficient new customer growth.
What You'll DoStrategy, Execution & Measurement
- Develop and execute full-funnel paid social strategies across Meta, TikTok, and additional channels that balance brand storytelling with performance objectives
- Own budget pacing and bid strategy management across campaigns, allocating spend dynamically based on where we see the most efficient incremental returns
- Establish a strong POV on retargeting frameworks due to Pair's long lead to purchase journey with the goal of improving conversion rates and customer lifetime value
- Partner with our data & analytics team on attribution models, incrementality testing, and Leads/CPA measurement - able to pressure-test what actually drove performance before scaling
- Define tactic-level KPIs and build actionable reporting for leadership and cross-functional stakeholders
Creative & Testing
- Collaborate with our Creative team to own our testing roadmap end-to-end - standing up process and ops for generating new content regularly and building durable test plans the team can reuse
- Partner closely with our creative team to develop high-performing, platform-native content, using performance data to inform briefs and influence what gets made
- Leverage AI tools to accelerate creative experimentation with the goal of expanding test velocity
- Partner with other teams to identify landing page friction points across Paid Social and own the testing roadmap
Channel Growth
- Own sophisticated audience targeting frameworks across Meta and TikTok, sustaining results through platform shifts and stagnant performance
- Identify opportunities to scale emerging channels, beta products, and innovative media formats (Snap, Pinterest, AppLovin, Reddit, and beyond)
- Stay ahead of platform changes - privacy updates, AI bidding shifts, new ad formats - and proactively evolve strategy in response
- Partner cross-functionally with creative, product, CRM, and data & analytics teams to align paid social efforts with broader business objectives and campaign moments
Who You Are- You're a full-stack paid social operator who owns the channel with confidence - strategy, execution, creative, and measurement
- You balance analytical rigor with creative intuition, knowing what the numbers say and what to do about it from a creative standpoint
- You have a proven track record of scaling social spend efficiently while maintaining or improving efficiency
- You're not afraid to experiment and try new things, all while staying focused on driving incremental new customer revenue
- You're a strong cross-functional collaborator who cares about fostering great relationships across teams
- You thrive in a fast-paced, startup environment where priorities shift and speed matters
Need to Have- 5+ years of experience in paid social strategy and execution, with meaningful time at a high-growth DTC or e-commerce brand or performance agency
- Deep, current hands-on fluency in Meta Ads Manager and TikTok Ads, including structured testing across bidding, creative, and audience
- Strong understanding of performance metrics including ROAS, CAC, CPA, LTV, incrementality, and attribution - and the ability to validate what's actually driving performance before scaling
- Comfortable with raw data and ad platform reporting; ability to extract clear next steps from complex data sets
- Background managing creative for licensed partnerships or co-branded collaborations
- Eagerness to learn, experiment, and grow
Nice to Have- Experience with Looker or Google Data Studio to build dashboards and automate reporting
- Familiarity with AppLovin, Pinterest, Snap, and/or Reddit as paid channels
- Familiarity with weekly or high-cadence product drop environments
At Pair, we carefully consider a wide range of factors when determining compensation. These considerations can cause your compensation to vary. The pay range for this position is expected to be between $120,000 - $130,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.
