Paid Social Lead

PMG

• $88K — $105K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years in paid social strategy or related field, bachelor's degree or equivalent experience.
  • Intermediate expertise in Paid Social and Marketing Metrics for campaign strategy.
  • Proficient in Meta, TikTok, Pinterest, Snap, and LinkedIn for campaign execution.
  • Familiarity with Google Analytics, Microsoft Excel, and SQL for performance analysis.
  • Strong analytical and proactive problem-solving skills.
  • Excellent collaboration and communication abilities with internal teams and clients.
  • Proven leadership experience fostering a collaborative culture.

Responsibilities

  • Lead and manage paid social strategies for effective budget and media planning.
  • Conduct platform audits to optimize campaign results and enhance team skills.
  • Collaborate with teams to fine-tune campaigns daily in alignment with client goals.
  • Cultivate client relationships as a trusted advisor and thought leader.
  • Utilize PMG's technology for data analysis and actionable reporting.
  • Mentor junior team members to develop their technical and client-facing skills.
  • Bring energy and focus to projects to meet timelines and strategic objectives.

Benefits

  • Professional development opportunities including mentorship and learning programs.
  • Generous paid time off and holiday allowances.
  • Paid parental leave for family support during significant life events.
  • Competitive retirement plans with contribution matching.
  • Fertility benefits available for all team members and spouses.
  • Comprehensive healthcare coverage tailored by geography.
  • Pet insurance options for employee pets.
  • Company-funded lifestyle accounts for health and well-being.
  • Commuter benefits for travel support where applicable.
  • Annual bonus eligibility for all employees.
  • 8 hours of paid volunteering time in local communities.
  • AI Enterprise accounts and weekly AI training sessions for employee empowerment.
Full Job Description
What You Will Do
  • Lead paid social strategies that deliver exceptional results, including budget and media planning, forecasting, testing frameworks, learning roadmaps, and measurement plans.
  • Conduct platform audits and develop strategies that ensure best-in-class execution, optimizing campaign results while elevating the skills and capabilities of your team.
  • Collaborate with cross-functional teams and platform partners to monitor and fine-tune campaigns daily, ensuring alignment with client objectives and market trends.
  • Build and nurture client relationships by serving as a trusted advisor, thought leader, and key point of contact for client leadership and platform representatives.
  • Leverage PMG's proprietary technology, Alli, to craft tailored data analyses and reports that drive actionable insights while contributing to Alli's ongoing evolution to improve team efficiency and effectiveness.
  • Mentor and coach junior team members, helping them strengthen both technical and client-facing skills to grow into confident leaders in their own right.
  • Bring energy and focus to every project, ensuring timelines and budgets are met while achieving strategic objectives for the brands you support.

What You Will Bring
  • 4+ years of experience in paid social strategy or a related field, with a bachelor's degree or equivalent experience.
  • Intermediate expertise in Paid Social, Marketing Metrics, and Marketing Planning & Analysis to deliver results-driven campaign strategies.
  • Proficiency in social media platforms such as Meta, TikTok, Pinterest, Snap, and LinkedIn to execute and optimize high-performing campaigns.
  • Familiarity with tools like Google Analytics, Microsoft Excel, and SQL to analyze performance data and generate actionable insights.
  • Strong analytical skills paired with a proactive approach to uncovering insights, testing strategies, and driving campaign optimizations.
  • Excellent collaboration and communication skills, ensuring alignment with internal teams, clients, and platform partners.
  • Proven ability to lead and inspire teams, fostering a collaborative and innovative culture that achieves best-in-class results.
  • A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
  • A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.


What We Offer
  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Commuter Benefits: Access support for travel and commuting needs, where available.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

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