5-7 years' experience managing social ad accounts with $250k+/month budgets
Proven ability to drive 10%+ growth in paid social campaigns
Expertise in Meta (Facebook) and TikTok advertising strategies
Strong understanding of DTC financial metrics like CAC and LTV
Track record of onboarding brands and guiding them through growth phases
Excellent independent decision-making skills with solid judgment
Experience mentoring junior staff
Responsibilities
Own revenue strategy and forecast for high-budget accounts
Drive sustainable revenue growth while protecting profit margins
Develop a comprehensive paid marketing strategy for execution
Lead landing page optimization and conversion rate testing
Identify and address performance ceilings proactively
Provide data-driven recommendations balancing growth and risk
Manage client relationships and lead performance discussions independently
Benefits
Fully remote work opportunity
Flexibility to work within standard business hours across multiple time zones
Opportunity to work with vetted high-growth brands
Engagement with a mix of scaling and established market leaders
Exposure to high-level strategic decision-making
Potential for career growth through mentoring opportunities
Full Job Description
About the role
This is not a button pushing media buying role. This is a growth leadership role.
As a Paid Social Account Manager at Homestead, you are the strategic owner of performance for a curated portfolio of premium direct-to-consumer brands. You operate as the primary growth partner to founders and executive teams, accountable for scaling revenue, protecting profitability, and identifying the next ceiling before it's hit.
You will lead strategy with confidence, make decisions rooted in data and financial modeling, and drive execution across paid social, creative systems, landing page optimization, and offer testing.
You will work with vetted high-growth brands and established market leaders who take performance seriously and expect strategic leadership in return. This role is designed for someone who sees themselves as a business operator within paid media, not a channel only executor.
Responsibilities
Strategic Growth Leadership
Own revenue strategy and assist with forecasting for accounts spending $250k+/month, with clear accountability to growth targets and profitability guardrails
Drive growth across your portfolio while protecting contribution margin and cash flow sustainability
Build and lead paid marketing strategy that agency and brand teams execute against, incorporating audience architecture, creative systems, incrementality, and long-term scale planning
Lead landing page concept development, architect structured conversion rate optimization testing roadmaps, and design offer testing strategies that unlock incremental gains across the funnel
Diagnose scale ceilings before performance stalls and proactively design expansion strategies across creative, audience, and funnel levers
Make decisive, data-backed recommendations that balance growth velocity with financial risk management
You are accountable for outcomes, not activity.
Client Authority & Relationship Leadership
Fully own the client relationship, leading weekly updates, monthly performance reviews, and quarterly business planning sessions independently
Operate with confidence in high-pressure environments, delivering clear recommendations
Navigate difficult conversations directly and professionally, including performance volatility, budget constraints, or strategic pivots
Translate complex performance data into executive-level insights tailored to founders, CMOs, and finance teams
Build long-term trusted advisor relationships that drive retention and account expansion
Preempt concerns through proactive communication and systems-level thinking
Clients should view you as their strategic paid growth lead, not their media buyer.
Advanced Paid Media & Funnel Expertise
Execute and oversee expert-level Facebook, Instagram, and TikTok strategy across scaling and mature accounts
Integrate attribution tools such as TripleWhale or Northbeam into decision-making frameworks
Analyze performance through a full-funnel lens, connecting paid media to landing page performance, email/SMS lifecycle impact, and offer economics
Continuously refine creative testing velocity and performance feedback loops
Identify structural performance constraints beyond ads and lead cross-functional alignment to solve them
You think in systems: revenue, retention, LTV, CAC, and scale capacity.
Team & Agency Leadership
Provide strategic direction and feedback to junior team members
Contribute to onboarding and scaling new clients from zero to sustainable growth
Support new business audits and pitches as a strategic representative of the agency
Raise the performance bar across the team by modeling ownership, clarity, and strategic thinking
Qualifications
Proven experience managing $250k+/month paid social accounts with documented 10%+ growth impact
Expert-level command of Meta advertising strategy and deep understanding of TikTok platform dynamics
Strong fluency in DTC financial metrics including contribution margin, CAC, LTV, and profitability modeling
Demonstrated success onboarding and scaling brands from launch through advanced growth stages
Track record of client retention and expansion across diverse verticals
Ability to operate independently while exercising strong judgment on escalation
Experience mentoring or training junior team members
Exceptional written and verbal communication skills with executive presence
Additional Information
This is a fully remote role. Candidates must be able to work standard business hours (9:00am-5:00pm) in ET, CT, MT, or PT time zones.
Note on Application Responses We strongly encourage applicants to answer questions in their own words. While tools like ChatGPT can be helpful for organizing or polishing your thoughts, it is very easy to recognize when responses are copied and pasted without personalization. Candidates who use AI in that way are typically less successful in our process. Please treat your responses as an opportunity to show us how you think and communicate.
#LI-DNI
The pay range for this role is:
85,000 - 100,000 USD per year (Remote (United States))
