Paid Media Specialist

tastytrade$75K — $110K *
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of experience in paid media
  • Familiarity with media planning and channel strategies
  • Experience in all stages of media campaign execution
  • Proficiency in ad trafficking
  • Ability to write effective paid search copy
  • Experience with DV360 and CM360 ad tech platforms
  • Strong skills in managing timelines and agency relationships

Responsibilities

  • Support media planning and channel strategy for campaigns
  • Manage logistics from brief to creative and launch
  • Utilize Google Marketing Platform tools for campaign setup and tracking
  • Coordinate with agencies on ad trafficking logistics
  • Write and refine advertising copy for campaigns
  • Oversee campaign timelines to ensure on-time launches
  • Leverage AI tools to enhance campaign efficiencies

Benefits

  • Discretionary performance bonus of 8-12% based on performance
  • In-office collaboration in Chicago's West Loop
  • Exposure to a vibrant tech and cuisine scene
  • Opportunity to work closely with creative and external teams
  • Potential to utilize cutting-edge AI tools
Full Job Description
Role: Paid Media Specialist
Location: Chicago, IL - In-Person (3/days week)
Reports to: Head of Marketing Operations

tastytrade is hiring a Paid Media Specialist to support the planning, execution, and reporting of paid media campaigns. The ideal candidate has 3+ years of experience in paid media and is comfortable across the full campaign lifecycle, from brief to creative to launch to reporting. This person should bring a solid working knowledge of media planning and channel strategy, hands-on experience trafficking ads, and the ability to write paid search copy with a real understanding of the mechanics behind it. Strong campaign timeline and logistics management is essential, as is experience managing relationships with external agencies and getting campaigns live. We're also looking for someone comfortable using AI tools to find efficiencies in their day-to-day work.

What You'll Do
  • Support media planning and channel strategy, helping shape how and where campaigns run
  • Manage the logistics of campaigns as they move from brief through creative and into launch, keeping timelines on track and coordinating between Creative, Performance, and our external agency
  • Manage Google Marketing Platform tools (DV360, CM360, and Floodlights) to support campaign setup, tracking, and delivery
  • Coordinate with our agency on ad trafficking, confirming specs, timing, and setup are correct before campaigns go live
  • Write and refine advertising copy
  • Manage campaign timelines and day-to-day logistics to keep launches on schedule
  • Manage relationships with external agencies to ensure campaigns launch and run smoothly
  • Use AI tools and other resources to find efficiencies and improve processes

What You'll Need
  • 3+ years of experience in paid media
  • Experience with media planning and channel strategies
  • Exposure to the full process of launching a media campaign, from brief to creative to launch to reporting
  • Experience trafficking ads
  • Experience writing paid search copy with an understanding of the underlying mechanics
  • Experience with ad tech platforms required; DV360 and CM360 (including Floodlight) experience preferred
  • Experience managing campaign timelines, logistics, and relationships with external agencies
  • Comfort using AI tools to find efficiencies

Nice to Have
  • Experience in fintech, trading, and/or regulatory industries
  • Google Tag Manager experience

Discretionary Performance Bonus: 8-12% of base salary based on individual and company performance.

Salary Range: $75,000-$110,000

Location: Our office is in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars.

tastytrade | tastylive | tastyfx
1330 W Fulton Market, Chicago, IL 60607

About tastytrade

tastytrade is a financial media company that provides online trading education, research, and financial news. The company was founded in 2011 by Tom Sosnoff and Kristi Ross, and has since grown to become one of the leading online trading platforms in the United States. tastytrade offers a wide range of financial products and services, including options trading, futures trading, and stock trading. The company is known for its innovative approach to trading education, which emphasizes the importance of risk management and probability-based trading strategies. tastytrade has received numerous awards and recognitions for its contributions to the financial industry.
Learn more about tastytrade
Size
200 employees
Industry
Founded
2011

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