Paid Media Specialist

tastylive

$75K — $110K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years experience in paid media
  • Strong background in media planning and channel strategy
  • Familiarity with full campaign lifecycle from brief to reporting
  • Hands-on experience with ad trafficking
  • Proficient in writing paid search copy with a mechanical understanding
  • Deep knowledge of ad tech platforms, particularly DV360 and CM360
  • Experience managing timelines, logistics, and agency relationships
  • Comfortable using AI tools for work efficiency

Responsibilities

  • Support media planning and strategize campaign execution
  • Manage logistics from brief through creative to launch
  • Leverage Google Marketing Platform tools for campaign operations
  • Coordinate ad trafficking with external agencies to ensure accuracy
  • Write and enhance advertising copy as needed
  • Oversee campaign timelines to ensure prompt launches
  • Cultivate relationships with agencies for smooth campaign execution
  • Utilize AI tools to streamline processes effectively

Benefits

  • Discretionary performance bonus of 8-12% based on performance
  • In-office collaboration three days a week in a vibrant tech hub
  • Opportunities for professional growth and development
  • Supportive workplace culture focused on diversity and inclusion
Full Job Description
Role: Paid Media Specialist
Location: Chicago, IL - In-Person (3/days week)
Reports to: Head of Marketing Operations

tastytrade is hiring a Paid Media Specialist to support the planning, execution, and reporting of paid media campaigns. The ideal candidate has 3+ years of experience in paid media and is comfortable across the full campaign lifecycle, from brief to creative to launch to reporting. This person should bring a solid working knowledge of media planning and channel strategy, hands-on experience trafficking ads, and the ability to write paid search copy with a real understanding of the mechanics behind it. Strong campaign timeline and logistics management is essential, as is experience managing relationships with external agencies and getting campaigns live. We're also looking for someone comfortable using AI tools to find efficiencies in their day-to-day work.

What You'll Do
  • Support media planning and channel strategy, helping shape how and where campaigns run
  • Manage the logistics of campaigns as they move from brief through creative and into launch, keeping timelines on track and coordinating between Creative, Performance, and our external agency
  • Manage Google Marketing Platform tools (DV360, CM360, and Floodlights) to support campaign setup, tracking, and delivery
  • Coordinate with our agency on ad trafficking, confirming specs, timing, and setup are correct before campaigns go live
  • Write and refine advertising copy
  • Manage campaign timelines and day-to-day logistics to keep launches on schedule
  • Manage relationships with external agencies to ensure campaigns launch and run smoothly
  • Use AI tools and other resources to find efficiencies and improve processes

What You'll Need
  • 3+ years of experience in paid media
  • Experience with media planning and channel strategies
  • Exposure to the full process of launching a media campaign, from brief to creative to launch to reporting
  • Experience trafficking ads
  • Experience writing paid search copy with an understanding of the underlying mechanics
  • Experience with ad tech platforms required; DV360 and CM360 (including Floodlight) experience preferred
  • Experience managing campaign timelines, logistics, and relationships with external agencies
  • Comfort using AI tools to find efficiencies

Nice to Have
  • Experience in fintech, trading, and/or regulatory industries
  • Google Tag Manager experience

Discretionary Performance Bonus: 8-12% of base salary based on individual and company performance.

Salary Range: $75,000-$110,000

Location: Our office is in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars.

tastytrade | tastylive | tastyfx
1330 W Fulton Market, Chicago, IL 60607

*Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification. Our team is dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role, but your experience doesn't align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

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