Wpromote

Associate Director, Affiliate Marketing

Wpromote$100K — $113K *
US-AnywhereRemote in United States
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6-8 years in Affiliate Marketing with media campaign strategy experience
  • Deep expertise in developing and optimizing Affiliate Marketing campaigns across diverse industries
  • Familiarity with affiliate networks like Impact, CJ, PepperJam, AWIN, Partnerize
  • Skilled in analyzing insights data and partner performance for strategy development
  • Strong reporting skills for identifying growth opportunities and forecasting results
  • Bachelor's degree or equivalent relevant experience

Responsibilities

  • Manage a portfolio of enterprise client accounts as the main point of contact
  • Execute weekly and monthly reporting and organize QBRs with clients
  • Recruit and onboard new partners to client programs
  • Coordinate with affiliate networks for program management
  • Develop and socialize affiliate strategies with a diverse client portfolio
  • Analyze competitive landscapes and advise clients with strategic recommendations
  • Lead discussions on Affiliate Marketing and participate in public speaking opportunities

Benefits

  • Remote-first culture allowing flexibility in work location
  • Unlimited PTO supporting a healthy work-life balance
  • Extended holiday breaks during winter
  • Comprehensive medical, dental, vision, and life insurance
  • 100% paid parental leave to empower family growth
  • 401(k) matching to support retirement savings
  • Annual Class Pass credits to promote wellness and fitness opportunities
Full Job Description
The Role

We're looking for a performance-driven Associate Director, Affiliate Marketing. to own and grow a portfolio of enterprise clients. In this role, you'll act as a strategic partner-driving affiliate strategy, execution, and innovation-while connecting the channel to broader Paid, Earned, and Owned media efforts. You'll lead high-impact programs end-to-end, from partner development and campaign execution to cross-channel growth opportunities, all while delivering measurable business outcomes. This is a highly visible role at Wpromote that blends hands-on execution with strategic leadership, helping shape how Affiliate Marketing contributes to client growth and Wpromote's continued evolution.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $100,000- $113,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state's salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-JJ

#LI-Remote

You Will Be

  • Managing a select enterprise client accounts as both the main point of contact and Director support, providing proactive and consistent client outreach and communication
  • Executing day-to-day responsibilities including:
    • Weekly or bi-weekly reporting, monthly reporting, and/or QBRs
    • Recruit and onboard new partners to your clients' programs
    • Identify and execute paid placement campaigns from start to finish
  • Interfacing with relevant affiliate networks to coordinate aspects of program management and engaging in regular communication with affiliates to foster growth
    • Lead and launching any potential network migrations
  • Developing relationships and socializing affiliate strategies across a diverse portfolio of clients, advancing strategies/objectives for select clients
  • Establishing a strong understanding of client needs, solve complex challenges using subject matter expertise, drive process improvements, and strengthen client relationships
  • Confidently navigates difficult client questions and responds credibly, can provide team with support on calls/in person during these conversations
  • Assessing competitive landscape and providing recommendations, opportunities, suggestions, and education to clients and internal teams
  • Continuously refining and updating the training process and materials for new hires.
  • Identifying areas of internal cross-sell and present recommendations to clients, working with internal teams on next steps and partnering with clients through the cross sell process
  • Leading Affiliate Marketing-related discussions and partaking in internal or public speaking opportunities
  • Maintaining sufficient knowledge of core digital marketing channels, including influencer marketing, paid media, and earned/owned media
  • Assisting sales team on audits, decks and pitches for prospective Affiliate Marketing clients
  • Improving business processes & workflows to enable better collaboration & efficiency between account managers, clients, and business units
  • Spearheading development of new department deliverables based on Affiliate Marketing industry evolution and opportunities
  • Supporting the Affiliate business unit leader and upper directorate in reporting to the SVP of Paid Media and other upper executives on key client service pillars: same-store growth, retention, new business, and partnerships
  • Identifying critical client/account issues and escalate them to appropriate executives in a timely manner
  • Anticipating the needs of the Affiliate business unit leader, upper directorate and the SVP of Paid Media by providing concise, actionable information on account opportunities
  • Overseeing high-profile accounts to stay current on applicable technology, tactics, and account obstacles
  • Testing and learning new strategies, features, and platforms and share findings with the Affiliate Marketing department
  • Utilizing AI-enabled tools, automation, or reporting


You Must Have

  • 6-8 years of experience working in Affiliate Marketing, comprising media campaign strategy within an agency/client environment
  • Extensive experience developing, optimizing, analyzing, and reporting on Affiliate Marketing campaigns for a diverse range of clients and verticals (Ecom/retail, subscriptions, international and B2B)
  • Experienced with affiliate networks such as Impact, CJ, PepperJam, AWIN, Partnerize, etc.
  • Experienced with insights data, partner performance, and key trends to inform the development of strategies and plans
  • Strong working experience running regular and ad hoc reports to hone in on data that demonstrate areas of opportunity to grow and optimize client affiliate partnerships, with an emphasis on forecasting
  • Bachelor's degree or related four-year degree or relevant experience


About Wpromote

Wpromote is a digital marketing agency that was founded in 2001 by Michael Mothner. The company is headquartered in Los Angeles, California and has additional offices in New York, Chicago, and Dallas. Wpromote offers a range of digital marketing services, including search engine optimization, paid search advertising, social media marketing, and email marketing. The company has worked with a number of well-known brands, including Marriott, Verizon, and Toyota. Wpromote has received several awards for its work, including being named the #1 Best Place to Work in Advertising & Marketing by Fortune Magazine in 2019.
Learn more about Wpromote
Size
500 employees
Industry

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