Robert Half International

Paid Media Manager

Robert Half International$70K — $100K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in programmatic advertising, especially within Amazon's ecosystem.
  • Proficient with tools like Helium 10, Pacvue, or Skai.
  • Strong grasp of direct-to-consumer e-commerce and digital advertising.
  • Skilled at analyzing data to drive campaign optimizations.
  • Excellent communication skills for cross-team collaboration.
  • Experience with audience segmentation and A/B testing.
  • Current on trends in programmatic advertising and digital media.

Responsibilities

  • Develop programmatic strategies for Amazon's advertising ecosystem.
  • Analyze campaign performance to optimize conversion rates.
  • Collaborate with internal teams for cohesive ad content.
  • Conduct A/B testing to enhance campaign effectiveness.
  • Monitor trends and best practices in Amazon advertising.
  • Partner with stakeholders and Amazon to align on goals.
  • Prepare reports on campaign outcomes for digital strategy contributions.
  • Identify and implement opportunities for media campaign optimization.

Benefits

  • Opportunity to work in a dynamic digital marketing environment.
  • Collaboration with creative and e-commerce teams.
  • Access to cutting-edge tools and industry best practices.
  • Potential for professional growth and development within the company.
Full Job Description
Description

We are looking for a skilled Paid Media Manager to join our team in Metro Detroit, Michigan. This role involves strategizing, executing, and optimizing programmatic advertising campaigns with a focus on Amazon's advertising platform. The ideal candidate will combine a deep understanding of digital media with a passion for driving measurable results.

Responsibilities:
• Develop and implement programmatic advertising strategies across Amazon's advertising ecosystem, including Sponsored Display.
• Analyze campaign performance metrics and provide actionable insights to improve conversion rates and overall effectiveness.
• Collaborate with creative and e-commerce teams to ensure advertising content aligns with targeting strategies.
• Conduct A/B testing and audience segmentation to enhance campaign performance.
• Monitor and stay informed about emerging trends, tools, and best practices in Amazon advertising.
• Partner with internal stakeholders and Amazon representatives to align on strategic goals and campaign execution.
• Prepare detailed reports on campaign performance and contribute insights to the broader digital marketing strategy.
• Identify opportunities for optimization and implement strategies to improve ROI and audience engagement.
• Coordinate with external partners and agencies to maximize the impact of media campaigns.

Requirements
• A minimum of 5 years of experience in programmatic advertising, with a strong focus on Amazon's advertising ecosystem.
• Proven expertise in managing campaigns using tools like Helium 10, Pacvue, Skai, or similar platforms.
• Solid understanding of D2C e-commerce and digital advertising principles.
• Demonstrated ability to analyze performance data and make data-driven optimization decisions.
• Exceptional communication and collaboration skills to work effectively with internal teams and external partners.
• Familiarity with audience segmentation and A/B testing methodologies.
• Up-to-date knowledge of trends and innovations in programmatic advertising and digital media.
• A proactive and results-oriented approach to managing advertising campaigns.

About Robert Half International

Robert Half is a professional services company and is the world's first and largest accounting and finance staffing firm. The company was founded by Robert Half in 1948 by providing professional staffing services. Robert Half is also now involved in risk consulting and internal audit services in addition to its human resources consultancy business. The company reported revenues of US$4.2 billion for the fiscal year 2013.  

Robert Half International Careers

Join the vibrant team at Robert Half International, a premier global leader in professional staffing and consulting services. With a rich history of fostering career growth and innovation, there has never been a better time to explore job opportunities with us. Work You’ll Do At Robert Half International, you will be part of a dynamic team that values diversity, leadership, and professional development. Engage in meaningful work that drives substantial growth across industries and helps businesses adapt to the ever-changing marketplace. Lead with Innovation and Expertise Position yourself at the forefront of the employment industry with Robert Half International, where we blend industry expertise with innovative staffing solutions. Our commitment to excellence and leadership in the domain of professional hiring practices sets us apart in the marketplace. Collaborate with a Global Team Join forces with over 100,000 dedicated professionals worldwide who are skilled in networking, negotiation, and leadership. Robert Half International is not just a company; it’s a community where you can develop your professional skills and grow your career. Robert Half International Jobs and Career Growth We are committed to nurturing the careers of our employees with unmatched training, mentorship, and opportunities for advancement. Whether you’re seeking a position in recruitment, consulting, or corporate services, Robert Half offers job opportunities and internships that promise a rewarding career trajectory. Innovative Work Environment Dive into a culture of innovation where your ideas can lead to significant business improvements and solutions. Our diverse team is our greatest asset, and by joining us, you’ll contribute to a workspace that values unique insights and collaborative problem-solving. Benefits and Culture At Robert Half International, we understand that job satisfaction extends beyond the office. That’s why we offer competitive benefits, including health, wellness, and continuous learning opportunities. Our inclusive culture supports your career and personal growth, allowing you to thrive both professionally and personally. Explore Discover how Robert Half International is leading the way in global staffing solutions and professional services. From enhancing client businesses to providing robust employment solutions, our work impacts industries worldwide. Stay Connected Join Our Team Search for open positions that match your skills and interests. We are looking for passionate, curious, and innovative team players who are ready to make a difference. SEARCH ROBERT HALF JOBS Keep Up to Date Stay informed with career tips, insider perspectives, and industry-leading insights you can use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Robert Half International.
Learn more about Robert Half International
Size
14,600 employees
Market Cap
$7.8 billion
Industry
Net Income
$306.2 million
Founded
1948
5 Year Trend
+4.2%
Revenue
$5.1 billion
NASDAQ

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