The Role
Leverage your paid media expertise to drive impact within a fast-growing organization. You'll serve as a lead of the paid media, driving strategic planning, development, and execution of innovative paid campaigns. These initiatives serve as a core pillar of our marketing strategy and directly support lead generation and package sales across our partnerships.
Responsibilities
- Oversee campaign optimization task management, providing direction to the team on monitoring performance and adjusting key elements to improve conversion rates and drive priority actions.
- Evaluate campaign performance at a strategic level, analyzing data trends, uncovering insights, and identifying clear opportunities to maximize return on investment.
- Deliver clear, actionable reporting that communicates performance results, insights, and recommendations to internal stakeholders and leadership.
- Strategically allocate and manage paid media budgets across multiple campaigns and platforms, ensuring efficient spending and strong performance.
- Stay ahead of industry trends and platform innovations, proactively incorporating new tools, technologies, and best practices into campaign strategy.
- Collaborate closely with cross-functional marketing teams to ensure paid media strategies align with broader goals and support cohesive, integrated campaign execution.
Requirements
Education and Experience
- Degree in Marketing, Business, or affiliated specialized areas.
- Minimum 5 years' experience in paid media and paid search.
- Proven experience in managing and optimizing Google Ads campaigns with six-figure budgets.
- Experience with display, programmatic, and paid social media is desirable.
Skills/Abilities
- Knowledge and experience of up-to-date Google Ads techniques and strategies.
- Strong analytical skills and experience using Google Analytics for campaign tracking and analysis.
- Ability to prioritize and make decisions proactively in a rapidly changing environment.
- Superb attention to detail and ability to multitask.
- Ability to establish trust, be confident and credible, and build collaborative partnerships across time zones, geographies, and cultures.
