Broadridge

Paid Media Manager (Hybrid, North Carolina)

Broadridge$90K — $100K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3–5 years of experience in paid media or digital marketing, preferably in B2B environments.
  • Hands-on experience managing campaigns across paid search, social, and programmatic channels.
  • Strong analytical skills to interpret performance data and make actionable recommendations.
  • Experience in cross-functional teams to deliver integrated marketing campaigns.
  • Familiarity with audience segmentation, A/B testing, and performance reporting.
  • Understanding of how paid media contributes to audience engagement and conversion.
  • Self-starter with a mindset for continuous learning and adaptation.

Responsibilities

  • Develop and optimize integrated paid media campaigns across various digital channels.
  • Guide cross-functional partners on strategies for execution, targeting, and optimization.
  • Analyze and report on campaign performance, translating data into actionable insights.
  • Align paid media initiatives with overall brand and marketing objectives.
  • Support testing across different audience segments and creative approaches.
  • Optimize campaigns based on key performance indicators and business outcomes.
  • Establish best practices for campaign planning, execution, and measurement.

Benefits

  • Comprehensive healthcare and wellness programs.
  • Flexible work arrangements and remote work options.
  • Opportunities for professional development and training.
  • Employee wellness initiatives and resources.
  • Access to an employee assistance program for personal support.
Full Job Description

We’re looking for a Paid Media Manager to join our Global Brand & Digital Marketing team, a group focused on bringing together brand strategy, creative storytelling, and digital channels to drive meaningful results for our business and brand. 

This role is ideal for a marketer who thrives at the intersection of strategy, execution, and performance. You will play a key role in planning, activating, optimizing, and measuring integrated paid media campaigns across channels including paid search, paid social, programmatic, display, and select media partners. The right candidate brings a strong understanding of how paid media channels work together across the funnel, how to use data to inform decision-making, and how to optimize campaigns to improve engagement, conversion, and business impact. 

You’ll help shape integrated campaigns, uncover performance insights, and test new approaches that improve efficiency, audience engagement, and measurable outcomes. You’ll also collaborate closely with teams across design, segment and regional marketing, data and analytics, and lead generation. 

If you enjoy working in a fast-moving environment, solving problems through data, and continuously testing and optimizing digital campaigns, this role offers the opportunity to make a meaningful impact within a collaborative and forward-looking marketing team. 

Job Responsibilities: 

  • Develop, execute, and optimize integrated paid media campaigns across paid search, paid social, programmatic, display, and select media partner channels in partnership with the Head of Paid Media and agency partners. 

  • Guide cross-functional partners on campaign strategy and practical application to execution, including audience targeting, budget, bid strategy, messaging, creative formats, landing page alignment, and ongoing performance optimization. 

  • Monitor, analyze, and report on campaign performance in partnership with agency teams, translating data into actionable recommendations that improve efficiency, engagement, conversion, and business impact. 

  • Partner with cross-functional stakeholders to align paid media programs with broader brand, content, demand generation, and campaign objectives. 

  • Support testing and experimentation across channels, audience segments, messaging, creative formats, and landing page experiences to identify opportunities for continuous improvement. 

  • Help optimize campaigns against key performance indicators such as engagement, traffic quality, conversion, and other agreed-upon business outcomes. 

  • Help establish and reinforce paid media best practices across campaign planning, execution, measurement, and optimization. 

  • Stay informed on media trends, platform updates, targeting and measurement changes, and evolving digital marketing best practices, applying insights to campaign strategy and performance. 

  • Build and share campaign insights with internal stakeholders to improve channel understanding and inform future planning, optimization, and investment decisions. 

Preferred Qualifications: 

  • 3–5 years of experience in paid media, digital marketing, performance marketing, or related roles within technology, financial services, or other complex B2B environments.

  • Hands-on experience planning, managing, andoptimizingcampaigns across multiple paid media channels, including paid search, paid social, programmatic, display, and publisher or media partner programs.

  • Strong analytical and communication skills, with the ability to interpret performance data,identifytrends, present insights clearly, and make actionable optimization recommendations.

  • Experience working within cross-functional marketing teams to deliver integrated campaigns and business outcomes.

  • Familiarity with campaign planning, audience segmentation, A/B testing, budget management, conversion-focused optimization, and performance reporting.

  • Understanding ofhow paid media supports broader funnel goals, including audience engagement, lead generation, and conversion.

  • Ability to balance strategic thinking with hands-on execution and strong attention to detail.

  • Self-starter mindset with a willingness to test, learn, and adapt.

Compensation Range: The salary range for this position is between $90,000.00- $100,000.00.

Broadridge considers various factors when evaluating a candidate's final salary including, but not limited to, relevant experience, skills, and education.

Bonus Eligibility: Bonus Eligible

Benefits Information: Please visit www.broadridgebenefits.com for more information on our comprehensive benefit offerings for this role.

About Broadridge

Broadridge Financial Solutions, Inc. is a leading provider of investor communications and technology-driven solutions to banks, broker-dealers, asset and wealth managers and corporate issuers. With over 10,000 associates in 18 countries, Broadridge delivers the critical infrastructure that powers investing, corporate governance and communications to enable better financial lives. Broadridge is the leading provider of proxy services, handling more than 50% of the shares voted at the annual meetings of S&P 500 companies. The company also provides transaction processing services for fixed income, equity, and mutual funds, as well as technology solutions for wealth management.
Learn more about Broadridge
Size
13,704 employees
Market Cap
$15.9 billion
Industry
Net Income
$518.8 million
Founded
1962
5 Year Trend
+6.6%
Revenue
$4.6 billion
NASDAQ

Similar Jobs

More Jobs at Broadridge

More Media Jobs

Find similar Paid Media Manager (Hybrid, North Carolina) jobs: