High Level Role OverviewBenevity is looking for a Performance Marketing Manager to serve as the technical strategist behind our paid and organic inbound programs. Reporting to the Sr. Manager, Digital Marketing on the Growth Marketing team, you will act as the connective layer between campaign strategy and channel execution, collaborating closely with our Demand Generation and ABM Managers to ensure programs hit pipeline goals. In this role, you will own the technical architecture of our LinkedIn and Google paid programs-from campaign setup and audience configuration to bid strategy and performance tuning-while leading our SEO/AEO agency relationship. Additionally, you will manage our measurement infrastructure (including Google Analytics and Google Tag Manager) to ensure accurate end-to-end tracking in HubSpot and Salesforce, translating channel data into actionable insights that drive growth and maximize investment efficiency.
What you'll do:- Plan, execute, and optimize paid media programs across paid search, paid social (especially LinkedIn), and retargeting
- Prioritize target accounts and high-intent audiences while balancing awareness, intent capture, and efficiency across long sales cycles
- Monitor performance daily to proactively course-correct inefficiencies and partner with sales and ops to improve lead quality
- Track performance against baselines and measure success through qualified leads, pipeline influence, and account warming signals
- Contribute to dashboards and reporting in HubSpot, turning data into clear, actionable recommendations for stakeholders
- Own the maintenance of conversion tracking, GA4 events, and GTM configurations while regularly auditing tracking pixel health
- Run structured experiments with new audiences, ad formats, content structures, and messaging hypotheses to scale what works
- Collaborate cross-functionally with Demand Gen, ABM, Sales, BDR, and Marketing Ops teams to ensure data integrity and alignment
What you'll bring:- 3-5 years of experience in growth, performance, or digital marketing
- Hands-on experience managing paid media campaigns and navigating performance data dashboards
- Ability to communicate clearly about channel performance, trends, and strategic next steps
- Familiarity with long sales cycles and account-based marketing (ABM) approaches
- Experience or comfort with our tech stack, including HubSpot, Salesforce, Clay, Google Ads, LinkedIn Ads, YouTube, Meta Ads, Google Tag Manager, Google Analytics, and G2
