As Paid Media Manager with Bell, you will serve as the strategic and technical owner of Bell's Lead Generation. This role is responsible for both ILS and PPC strategy. This position is perfect for someone that spends time pondering what "special sauce" makes the perfect Google Ads campaign or questions how much an ILS package affects our PPC costs. The person in this role will define the advertising strategy for an entire portfolio of properties, working with vendors and internal stakeholders to optimize performance.
This position sits on the Performance Marketing team and serves as the Paid Media subject matter expert for the marketing team. The Paid Media Manager will oversee Paid Media strategy, implementation and paid media reporting while managing the Paid Media Associate to ensure accurate and timely execution of day-to-day updates. The person in this role must be confident presenting strategy to client and customer groups on occasion. Attention to detail, and strong organization skills are a must have in this role. The ideal candidate will have experience managing advertising at scale with tools like Fluency, Skai, Marin or Smartly.
Essential Functions and Responsibilities - Determine how spend is distributed across PPC and ILS channels on a property and portfolio level, using performance data to balance cost efficiency, lead volume, and lead quality. Continuously adjust investment based on market conditions, seasonality, and competitive pressure.
- Establish performance targets and define clear KPIs (cost-per-lead, cost-per-tour, cost-per-lease, etc.)
- Create a structured testing and optimization plan across campaigns, including bidding strategy, targeting, and channel mix improvements.
- Serve as SME for GA4 and Power BI Reporting and own the integrity and structure of reporting by ensuring all tracking, dashboards, and attribution models deliver accurate, relevant, and decision-ready data, with alignment across GA4, CRM, and other sources. Develop standardized reporting frameworks that translate performance into clear, actionable insights for stakeholders.
- Manage SOPs and automate workflows by building, documenting, and maintaining processes across campaign management, reporting, and data validation to ensure consistency at scale. Identify and implement automation for repetitive tasks (e.g., reporting, pacing alerts, QA checks) to improve speed, accuracy, and efficiency.
- Drive vendor accountability and innovation by leading external partners with clear expectations, testing priorities, and performance benchmarks, while introducing new tools, automation, and AI-driven approaches to improve scalability and results.
Additional Functions and Responsibilities- Additional duties as assigned
Knowledge, Skills and Abilities:- Expertise in Digital Advertising
- Expertise with GA4 and Google Tag Manager
- Experience on a team that manages advertising at scale
- Experience using DNI, and advanced performance tracking methods
- Strong analytical and stakeholder management skills
- Familiarity with ILS's (Apartments.com, Zillow, Apartment List, etc.)
- Have used AI tools to make an impact on Advertising
- Experience with project management tools
Education and Background:- Bachelor's degree preferred
- 5-7 years of relevant experience
- Familiarity with Advertising automation platforms like Fluency, Skai, Marin or Smartly
- Agency experience is a plus
- Multifamily or real estate experience preferred, but not mandatory.
#LI-JW1
Bell Partners reserves the right to amend this job description at any time.
