Paid Media Manager (B2B Tech & AI)

Rayneta

$75K — $90K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2+ years of hands-on paid media experience, particularly in B2B technology, SaaS, or AI.
  • Experience in major platforms like LinkedIn Ads or Google Ads with a desire to expand skills.
  • Analytical mindset with comfort in managing budgets and performance metrics.
  • Understanding of conversion tracking, attribution, and lead quality.
  • Strong communication skills, able to manage multiple priorities effectively.
  • Willingness to work onsite in Sherman Oaks three days a week.

Responsibilities

  • Execute, launch, and optimize paid media campaigns on LinkedIn and Google Ads.
  • Monitor and adjust performance daily, focusing on bids, budgets, and creative.
  • Support full-funnel marketing programs linked to MQL and SQL objectives.
  • Conduct structured tests on creative strategies and audience targeting.
  • Prepare clear campaign reports and actionable insights for client discussions.
  • Participate in client calls and build trusting relationships through reliable communication.

Benefits

  • Health coverage.
  • Paid time off.
  • Hybrid work model, requiring onsite presence three days a week.
Full Job Description
We are looking for a Paid Media Manager to run day-to-day campaign execution and optimization across a portfolio of B2B technology and AI accounts. You will work alongside senior team members who own overall strategy and the most senior client relationships, while you stay hands-on in the platforms, contribute to strategy, and grow into broader ownership over time. This is a great fit if you have a strong paid media foundation and want to go deep in B2B tech and AI.
What you will do
  • Run the campaigns: build, launch, manage, and optimize paid media across LinkedIn and paid search with strong operational hygiene and attention to detail.
  • Optimize daily: monitor performance, adjust bids, budgets, audiences, and creative, and flag risks and opportunities early.
  • Contribute to pipeline: support full-funnel programs tied to MQL and SQL pipeline, and learn how media maps to revenue in long sales-cycle categories.
  • Test and learn: execute structured tests across creative, audience, messaging, and bidding, and help interpret what scales.
  • Report clearly: prepare campaign reporting, surface clean insights, and contribute recommendations that inform client conversations.
  • Communicate reliably: join client calls, respond promptly and clearly, and build trust through accurate work.
Platforms you will work across
  • LinkedIn Ads, the backbone of B2B demand generation.
  • Google Ads (Search, Performance Max, YouTube) for high-intent capture.
  • Meta Ads for retargeting and demand creation.
  • Bonus exposure: Reddit, Quora, X, Microsoft Ads, and B2B intent platforms such as 6sense and Demandbase.
What success looks like
  • Campaigns are executed accurately, on time, and optimized toward pipeline and efficiency goals.
  • You contribute insights and ideas that improve performance, not just complete tasks.
  • You communicate proactively and reliably, with nothing falling through the cracks.
  • You grow steadily in platform mastery, B2B fluency, and client ownership, and bring genuine curiosity to the craft.

Requirements
  • 2+ years of hands-on paid media experience, with exposure to B2B, ideally B2B technology, SaaS, or AI.
  • Hands-on experience in at least one major platform (LinkedIn Ads or Google Ads), with eagerness to deepen across both.
  • Comfortable working with budgets and performance data, analytical and detail-oriented.
  • Working understanding of conversion tracking, attribution, and lead-quality concepts.
  • Clear, proactive communicator who follows through reliably and manages competing priorities across accounts.
  • Comfortable working onsite in Sherman Oaks 3 days per week.

Nice to have
  • Experience marketing technical products or selling to B2B and developer audiences.
  • Exposure to LinkedIn Ads as a primary demand channel.
  • Familiarity with GA4 and GTM, CRM or MAP tools (Salesforce, HubSpot, Marketo), or B2B intent platforms.
  • Strong creative instincts and interest in performance creative testing.

Benefits

Base salary: $75,000 to $90,000. Final base is determined by experience and depth of B2B technology and AI expertise.

Rayneta offers a competitive benefits package including health coverage, paid time off, and a hybrid work model. Full details are shared during the interview process.

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