Mastec Inc

Paid Media Manager - Adhesive Consumer Brands

Mastec Inc • $75K — $90K *
Westlake, OH 44145In-Person
Retail & Consumer Goods
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 4+ years of national and retail paid media experience required
  • Bachelor's degree in Business, Marketing, Analytics, or similar
  • Strong understanding of the full Paid Media landscape including Retail Media
  • Expertise with major retail media platforms such as Amazon Ads and Walmart Connect
  • Ability to interpret data for campaign performance and optimization recommendations
  • Familiarity with project management tools like Monday.com

Responsibilities

  • Lead National and Retail Media strategy for adhesive brands
  • Leverage data analytics to identify growth opportunities
  • Develop coherent media strategies based on brand and account objectives
  • Guide agency partners and manage creative evaluations
  • Establish and track media budget allocations and spend
  • Create media briefs for agency partners to drive campaign direction
  • Collaborate on website optimization across various content management systems

Benefits

  • Affordable health insurance starting on day 1
  • Paid time off with flexible and hybrid work policies
  • 401k matching and performance bonuses
  • 12-week gender-neutral parental leave and fertility support
  • Diverse career growth opportunities and skill development courses
Full Job Description
About this Position
This position is with our Adhesive Technologies business unit - where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings.

Dare to learn new skills, advance in your career and make an impact at Henkel.
What you'll do
  • Lead National and Retail Media strategy across a portfolio of adhesive brands and customers, driving awareness, consideration, and sales through data-driven marketing investments
  • Leverage media platforms, website analytics, and marketing technologies to uncover insights, evaluate performance, and identify growth opportunities
  • Key responsibilities include translating brand and account objectives into media strategies, recommending budget allocations, guiding agencies and media partners, evaluating creative effectiveness, measuring business impact, and communicating performance and recommendations to stakeholders
  • Work closely with brand teams, customer account teams, and other marketing team members to create cohesive campaigns
  • Recommend annual media spend and budget allocations aligning to key business objectives. Maintain budget tracking for planned versus actual spend
  • Establish channel investment strategies, evaluate budget scenarios, and develop media recommendations aligned to brand, customer, and organizational growth objectives
  • Create the annual and campaign specific media briefs to guide agency partners to develop media strategies.
  • Partner with internal creative teams and external agencies to develop testing roadmaps, evaluate creative effectiveness, identify creative fatigue, and recommend optimization opportunities based on performance insights
  • Collaborate on website improvements and optimizations for each brand across various CMS platforms, working with agencies and global support teams
  • Develop executive-level performance reporting, quarterly business reviews, and actionable recommendations that translate media performance into business impact for marketing, sales, and leadership stakeholders
What makes you a good fit
  • 4+ years of national and retail paid media experience required
  • Bachelor's degree in Business, Marketing, Analytics, or similar
  • Capable of managing multiple brands, product categories, customer accounts, and agency partners
  • Strong understanding of the full Paid Media landscape including Retail Media, Paid Search, Paid Social, Retail Media, etc.
  • Experience in developing and optimizing National Media strategy aligned to various brand and customer account objectives with key partners such as Google, Meta, Reddit, TikTok, Pinterest, TTD, etc.
  • Expertise with Orange Apron Media, Lowes Media Network, Walmart Connect, Amazon Ads/DSP, and emerging retail media platforms
  • Ability to track audiences from National Media throughout their journey - from initial media engagement, through our owned websites, and/or to retail sites for conversion
  • Ability to interpret data, assess campaign performance, and make informed decisions and recommendations utilizing tools such as Google Analytics, Adobe Analytics, PowerBI, etc.
  • Experience reviewing website analytics trends from paid sources (i.e. Google Analytics, Adobe Analytics) to recommend campaign or onsite optimizations
  • Familiarity with Monday.com (or similar project management tool) to keep all teams and agency partners aligned on tasks, projects, dependencies, milestones, and deliverables
Some benefits of joining Henkel
  • Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
  • Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
  • Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
  • Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
  • Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

The salary rangefor this role is $75,000.00 and $90,000.00 This range represents the good-faith minimumand maximum wages the Company reasonably expects to offer for this role at thetime of posting. In addition to base salary, this position may be eligiblefor incentive pay or other forms of compensation, as applicable. TheCompany also offers a comprehensive benefits package as described above. Actualcompensation will be based on factors such as the candidate's skills,experience, education, training, and work location. This posting is intended tocomply with all applicable state and local pay transparency laws.

About Mastec Inc

MasTec is an infrastructure engineering and construction company that serves the utility, communications, and government industries. The company is specialized in the engineering, building, installation, maintenance, and upgrade of energy, utility, and communications infrastructure, including electrical utility transmission and distribution; power generation; natural gas and petroleum pipelines; wireless, wireline, and satellite communications; wind and solar farms; and water and sewer systems. MasTec was founded in 1994 and is based in Coral Gables, Florida.

Mastec Inc Careers

Join the dynamic team at Mastec Inc, a leader in infrastructure construction, where innovation meets professional excellence, creating a thriving environment for career growth. At Mastec Inc, we are committed to building a diverse and inclusive workforce, reflecting our dedication to leadership and innovation in the industry.

Work You'll Do

At Mastec Inc, you'll be part of a company that values your skills and supports your professional growth. Our team is at the forefront of the construction industry, leading projects that redefine landscapes and communities. With Mastec Inc, your work will not only be challenging and rewarding but also pivotal in shaping the future of infrastructure.

Explore Job Opportunities

Whether you're a seasoned professional or just starting your career, Mastec Inc offers a range of job opportunities and employment paths, including full-time positions and internships. Our hiring process is designed to be transparent and engaging, ensuring that every candidate is equipped to succeed from the interview through to their long-term career journey.

Innovate and Lead

Join a culture of innovation where your ideas can lead to significant advancements in construction methods and technologies. Mastec Inc encourages a culture of leadership and continuous improvement, where every team member is a key player in driving success.

Grow With Us

Career growth at Mastec Inc is not just a possibility—it's a priority. We are dedicated to providing professional development and diversity training that ensures every employee has the tools to advance and excel. From networking opportunities within the industry to leadership training programs, your potential for growth is limitless.

Benefits and Culture

Mastec Inc is proud to offer competitive benefits that support the health, well-being, and financial security of our employees and their families. Our culture is built on a foundation of respect, integrity, and commitment, making Mastec Inc not just a great place to work, but a community.

Internship Programs

Kickstart your career with a Mastec Inc internship, where you can apply your academic knowledge in a real-world setting. Gain invaluable experience, develop essential industry skills, and build a network of professional contacts. Our internships provide a robust platform for learning and growth, setting the stage for a successful career.

Join Our Team

Ready to take the next step in your career? Explore the open positions at Mastec Inc and find where your skills, passion, and ambitions can make a difference. We are continuously looking for curious, creative, and solution-driven team players who are ready to drive innovation and excellence in the construction industry.

Stay Connected

Keep up to date with the latest at Mastec Inc through our careers blog. Gain insider perspectives, industry-leading insights, and career tips that you can put to use today—all from the people who work here.

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Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at Mastec Inc. At Mastec Inc, we're not just building projects—we're building careers. Join us and be part of a team that's setting new standards in the construction industry.
Learn more about Mastec Inc
Size
27,000 employees
Market Cap
$6.4 billion
Industry
Real Estate & Construction
Net Income
$322.8 million
Founded
1929
5 Year Trend
+9.1%
Revenue
$6.3 billion
NASDAQ
MTZ
* Ladders Estimates

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