Paid Growth Marketer

Fireworks AI

$160K — $190K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of hands-on paid marketing experience with multi-million dollar budgets
  • Proven track record of driving efficient growth for B2B SaaS or developer-facing products
  • Strong analytical skills and ability to derive insights from data
  • Experience building and managing structured experimentation programs
  • Proficient in utilizing AI tools to enhance marketing effectiveness
  • Excellent communication skills for cross-departmental alignment
  • Comfortable navigating ambiguity and shaping new marketing strategies

Responsibilities

  • Own and execute the paid marketing strategy across multiple channels
  • Manage a multi-million dollar ad budget with a focus on efficiency and results
  • Establish and maintain measurement frameworks connecting marketing spend to pipeline
  • Lead and iterate on paid experimentation initiatives
  • Collaborate with Sales, Product, and Finance to align marketing programs
  • Stay ahead of trends in the advertising ecosystem and integrate insights into planning

Benefits

  • Join a lean and impactful marketing team directly contributing to company growth
  • Own significant budget and build programs from the ground up
  • Work alongside top engineers and researchers at the forefront of AI
  • Comprehensive benefits package including competitive salary and equity options
Full Job Description


About the Role

Fireworks is building one of the most important infrastructure platforms in AI. Just like frontier open-source inference enables sustainable unit economics for our customers, we are building a sustainable growth engine to drive demand gen for the Fireworks business. We're hiring a Paid Growth Marketer to lead all paid marketing programs across the full funnel, from awareness to engagement and activation.

This is a hands-on role. You'll manage multi-million dollar budgets with analytical rigor, build the measurement infrastructure that connects spend to pipeline, and develop Fireworks' internal capacity for structured paid experimentation. You'll also think strategically about where the paid landscape is heading and position us ahead of it.

You'll report into the Director of Growth and partner closely with Sales and Product to align paid programs with product launches, sales cycles, and ICP targeting. The ideal candidate will bring a strong growth mindset to everything they do, using AI as a productivity accelerant to move faster and operate more effectively than any traditional paid marketer could.
Responsibilities
  • Own paid strategy and execution across paid search, social, display, OOH, and developer-focused channels
  • Manage and optimize a multi-million dollar ad budget, with full accountability for efficiency and attributable pipeline.
  • Build and maintain attribution and measurement frameworks that connect spend to pipeline with real signal
  • Lead Fireworks' paid experimentation program - hypothesis, execution, readout, iteration
  • Partner with Sales, Product, and Finance teams to align paid programs with cross-functional dependencies.
  • Track the evolution of the advertising ecosystem and proactively build that thinking into our roadmap.
You Might Be a Fit If You
  • Have 6+ years of hands-on paid marketing experience, including direct ownership of multi-million dollar annual budgets
  • Have driven measurable, efficient growth for a B2B SaaS or developer-facing product(s)
  • Are analytically fluent and can pull your own data and share insights succinctly.
  • Have built and run structured experimentation programs within cross-functional teams
  • Actively use AI tools to accelerate your work and see that as a core part of how great marketers operate today
  • Communicate clearly and concisely: you can align a sales partner, brief a product manager, and update leadership without losing the thread
  • Adept at navigating ambiguity and bias to action; the paid playbook here is still being written and you're excited to write it
Preferred Qualifications
  • Experience marketing developer tools, APIs, or infrastructure products
  • Familiarity with the API inference provider ecosystem
  • Experience standing up or evolving marketing measurement infrastructure
Why Fireworks
  • Join a lean, high-impact marketing team where your work directly drives company growth
  • Own a meaningful budget and build programs from the ground up
  • Collaborate with world-class engineers, researchers, and operators at the frontier of AI
  • Competitive base salary, strong equity, and long-term upside

On Target Earnings (Plus Equity)

$160,000 - $190,000 USD

Total compensation also includes meaningful equity in a fast-growing startup, along with a competitive salary and comprehensive benefits package. Base salary is determined by a range of factors including individual qualifications, experience, skills, interview performance, market data, and work location.

Total compensation for this role also includes meaningful equity in a fast-growing startup, along with a competitive salary and comprehensive benefits package. Base salary is determined by a range of factors including individual qualifications, experience, skills, interview performance, market data, and work location. The listed salary range is intended as a guideline and may be adjusted.

Base Pay Range (Plus Equity)

$160,000-$190,000 USD

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