Own Brand Lead

Meijer, Inc.

$80K — $95K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Business (or related) bachelor's degree or retail experience preferred.
  • 4+ years of relevant experience in brand management, merchandising, or product development.
  • Strong interpersonal and organizational skills with effective time management.
  • Self-starter with proactive approach and strong work ethic.
  • Ability to synthesize creativity with analytics to solve business challenges.
  • Understanding of P&L fundamentals and terminology.
  • Excellent written and verbal communication skills.
  • A demonstrated capacity for business leadership and calculated risk-taking.

Responsibilities

  • Manage execution of product development projects from concept to launch.
  • Lead cross-functional teams throughout the commercialization process.
  • Develop market and shopper insights to support category reviews.
  • Influence merchandising strategies by collaborating on Own Brand objectives.
  • Assist merchants in onboarding new vendors to ensure timely item set up.
  • Collaborate with Marketing for brand and product launches.
  • Monitor performance and trends to recommend profitable new items or promotions.
  • Serve as key contact for vendors during the commercialization process.

Benefits

  • Collaborative work environment with cross-functional teams.
  • Opportunities for professional growth and development.
  • Engagement in innovative brand management.
  • Dynamic and multifaceted role with a variety of responsibilities.
Full Job Description
To drive business growth as a project manager and an ambassador of private label brand equity. What You'll be Doing: • Manages product development project execution for line extensions, new line launches, label redesigns, product reformulations & sourcing initiatives, from the point of concept ideation through product launch. • Collaborates with and leads cross-functional teams (Label/Packaging Design, Sourcing, Compliance, Regulatory, Analytics, Legal and Consumer Insights) during the product development and commercialization processes. • Responsible for supporting the category review process for Own Brand by developing fact-based market, trade, and trend data, shopper insights and best practices. • Influence overall Merchandising business objectives by collaborating with and supporting the execution of Own Brand business strategies and plans. • Work closely with merchants with onboarding new vendors to ensure timely execution of vendor set up, item set up, and ongoing item and price maintenance. • Collaborate with Marketing in support of brand and product launch and consumer activation. • Monitor business performance & market trends to provide profitable recommendations for new items/line extensions & promotions. • Key contact for vendors during commercialization process. Must understand supplier options and capabilities by conducting reviews, attending trade shows and visiting manufacturing facilities. • Responsible for weekly business reporting to Merchants & Directors as well as post-launch analysis, insights on sales performance, & price/promo opportunities. While final P&L accountability resides with the Merchant business owner, the Own Brand Lead shares responsibility for the business that they support. What You Bring with You (Qualifications): • Business (or related) bachelor's degree or retail experience preferred. • 4+ years of brand management, marketing, merchandising, own brand, product development, sourcing / supply chain, project management, or similar experience is required. • Strong interpersonal, organizational and time management skills. • Self-starter, proactive, strong work ethic. • Ability to blend creativity and analytics to address business challenges. • Understanding of P&L terminology and fundamentals. • Excellent written and verbal communication skills. • Must be a business leader and calculated risk taker. • Microsoft Excel and PowerPoint skills.

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