Outside Sales Representative for Law Enforcement Vehicle Equipment

Dana Safety Supply

$120K — $150K *
Education, Government & Non-Profit
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of sales experience, preferably in the public safety sector.
  • Understanding of law enforcement operations and procurement processes.
  • Ability to manage client relationships effectively.
  • Technical knowledge of vehicle equipment and tactical solutions.
  • Valid Driver's License with a clean driving record.

Responsibilities

  • Identify and engage potential customers in public safety sectors.
  • Promote and sell a range of law enforcement products and solutions.
  • Build and maintain long-term client partnerships.
  • Conduct onsite visits and demonstrations of products.
  • Prepare quotes, bids, and proposals for customer inquiries.
  • Collaborate with technicians and project managers for delivery.
  • Stay updated on industry trends and compliance.

Benefits

  • Company vehicle and gas card provided.
  • Comprehensive medical, dental, and vision insurance.
  • 401(k) Roth Retirement Plans offered.
  • Flexible Spending Account (FSA) available.
  • Paid Time Off (PTO) and Paternity Leave included.
  • Employee Rewards and Recognition program offered.
  • Ongoing professional development and training opportunities.
Full Job Description
Description

Position Summary

Dana Safety Supply is seeking an Outside Sales Representative is responsible for developing and maintaining relationships with police departments, sheriff's offices, federal agencies, and other public-safety organizations. This role focuses on promoting and selling products and solutions designed for law enforcement operations, including vehicle equipment platforms, tech, and installation services. This position also includes selling tactical equipment. The ideal candidate understands the law-enforcement environment, procurement processes, and the unique operational challenges agencies face.

Primary Responsibilities
  • Business Development: Identify and engage potential customers within public safety and law enforcement sectors.
  • Product Promotion: Sell a full line of upfitting products (cages, consoles, mounts, etc.) and "soft goods" (tactical gear, duty gear, clothing, and body armor).
  • Relationship Management: Build and maintain long-term partnerships with new and existing clients.
  • Technical Consultation: Conduct onsite visits, equipment demonstrations, and professional product consultations.
  • Sales Operations: Prepare quotes, bids, and formal proposals for customer inquiries or RFPs.
  • Collaboration: Work alongside in-house technicians and project managers to ensure seamless delivery and customer satisfaction.
  • Market Awareness: Stay current on industry trends, compliance standards, and local market dynamics.


Employment Requirements
  • Must possess a valid Driver's License and maintain a clean driving record.
  • Successful completion of a pre-employment background check and drug screen.


Benefits & Compensation

Dana Safety Supply offers a competitive compensation package and a comprehensive benefits suite, including:
  • Competitive base salary plus commission; driven reps can earn potentially $150,000+
  • Company vehicle provided
  • Company Gas Card provided
  • Comprehensive medical, dental, and vision insurance.
  • 401(k) Roth Retirement Plans
  • Flexible Spending Account (FSA)
  • Paid Time Off (PTO) and Paternity Leave
  • Employee Rewards & Recognition program.
  • Ongoing professional development and training opportunities.


To learn more about our mission, visit www.danasafetysupply.com.

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