Outreach Coordinator

Job no: 559811
Work type: Staff
Location: Bakersfield
Categories: Unit 4 - APC - Academic Professionals of California, Probationary, Full Time, Student Services, On-site (work in-person at business location)

CLASSIFICATION TITLE: Outreach Coordinator

UNION CODE: R04

FT/PT: Full-time

PAY PLAN: 12-month

WORKPLACE TYPE: On-site (work in-person at business location)

ANTICIPATED HIRING RANGE: Starting salary upon appointment is not expected to exceed $5,540 per month

CSU CLASSIFICATION SALARY RANGE: $5,540 - $7,893

PAY BASIS: Monthly

BENEFITS: CSUB offers a best-in-class benefit package for eligible employees that includes an array of medical plans, choice of dental plans, vision coverage, retirement participation in CalPERS, CSU tuition waiver, up to 24 vacation days per year, sick leave with unlimited accrual, 15 paid holidays per year and more! See our benefits website for additional information.

CANDIDATES ELIGIBLE TO APPLY: Open to all qualified applicants.

POSITION PURPOSE: Under general direction of the Director of Outreach and New Student Programs, the Outreach Coordinator is responsible for the development, implementation, coordination, and continuous assessment of comprehensive outreach, recruitment, and enrollment initiatives designed to increase access and enrollment of prospective students. The incumbent exercises independent judgment in planning and executing recruitment strategies, identifying opportunities to strengthen enrollment pipelines, developing collaborative partnerships, evaluating program effectiveness, and recommending improvements that enhance prospective student recruitment and enrollment outcomes. The position also provides lead work direction to professional staff and student assistants, supports international recruitment efforts, and manages assigned budgets.

DUTIES & RESPONSIBILITIES:

Strategic Outreach, Recruitment, Enrollment, & Partnership Development

• Independently develop, coordinate, implement, and evaluate comprehensive outreach, recruitment, enrollment, and partnership strategies to support undergraduate and transfer enrollment goals.
• Represent the university at college fairs, recruitment events, high schools, community colleges, community-based organizations, and other educational venues.
• Conduct presentations, workshops, and information sessions for prospective students, families, counselors, educators, community partners, and international stakeholders regarding admissions requirements, academic programs, financial aid, and student support services.
• Coordinate recruitment initiatives targeting diverse student populations, including first-generation, underserved, transfer, and special population students.
• Develop, cultivate, and maintain collaborative partnerships with K-12 schools, community colleges, educational agencies, community-based organizations, and recruitment partners to strengthen enrollment pipelines and expand access to higher education.
• Collaborate with academic colleges, student affairs departments, financial aid, admissions, and campus partners to develop and implement recruitment programs aligned with institutional enrollment priorities.
• Represent the university on educational advisory committees, community organizations, regional recruitment networks, and partnership initiatives.
• Develop communication plans, marketing strategies, and outreach materials designed to enhance prospective student engagement and enrollment conversion.
• Coordinate large-scale recruitment programs, yield activities, campus visitation programs, enrollment events, and special outreach initiatives.
• Advise prospective domestic and international students regarding admissions requirements, application processes, enrollment procedures, and pathways to student success.
• Analyze recruitment, outreach, and enrollment trends to identify opportunities for growth and recommend strategic enhancements.
• Monitor and assess recruitment and partnership outcomes, identify program strengths and gaps, and implement data-informed improvements to support institutional enrollment objectives.

Lead Work Direction & Staff Coordination

• Provide lead work direction, training, and day-to-day coordination for outreach counselors, support staff, and student assistants.
• Coordinate schedules and logistical support and assist with assigning and monitoring recruitment initiatives, event coverage, and outreach activities.
• Develop training materials and facilitate onboarding for student ambassadors and outreach personnel.
• Monitor work quality and ensure consistency in customer service, recruitment messaging, and program delivery.
• Serve as a resource to staff regarding admissions, recruitment strategies, and student service practices.
• Recommend improvements to operational procedures and outreach processes.

Budget Administration & Data Collection

• Track and monitor outreach and recruitment budgets, expenditures, and program costs.
• Maintain accurate financial records and prepare budget reports as requested.
• Coordinate purchasing, travel expenditures, contracts, and event-related expenses in accordance with university policies and procedures.
• Assist with forecasting resource needs and identifying cost-effective recruitment strategies.
• Collect, analyze, and interpret recruitment, outreach, and enrollment data to evaluate program effectiveness.
• Generate reports and dashboards to support enrollment management decision-making.
• Assess recruitment activities and recommend data-informed improvements to outreach strategies.
• Monitor progress toward enrollment goals and prepare periodic reports for campus leadership.

REQUIRED QUALIFICATIONS: EDUCATION & EXPERIENCE - Equivalent to graduation from a four-year college or university in a related field, including or supplemented by upper division or graduate course work in counseling techniques, interviewing, and conflict resolution where such are job-related and equivalent to three (3) years of progressively responsible professional student services work experience. A master's degree in Counseling, Clinical Psychology, Social Work, or a directly related field may be substituted for one year of experience. A doctorate degree and the appropriate internship or clinical training in counseling or guidance may be substituted for the three years of experience for positions with a major responsibility for professional career or personal counseling.

LICENSES - Possession of a valid driver's license or the ability to obtain by date of hire.

SKILLS, KNOWLEDGE & ABILITIES (SKA's):

• Regular and reliable attendance is required.
• Thorough knowledge of the principles of individual and group behavior.
• General knowledge of the principles, practices and trends of the student services programs, admissions, enrollment management, and higher education outreach practices, as well as general knowledge of the policies, procedures and practices of the program area to which assigned.
• General knowledge of individual counseling techniques.
• General knowledge, or the ability to rapidly acquire such knowledge, of the organizational procedures and activities of the
• specific campus to which the position is assigned.
• Working knowledge of student services programs outside the program to which immediately assigned.
• Ability to analyze complex situations accurately and adopt effective courses of action.
• Ability to advise students individually and in groups on complex student-related matters.
• Ability to determine appropriate courses of action and proper techniques to utilize while engaged with individuals in personal interactions of an argumentative or sensitive nature.
• Ability to interpret and evaluate descriptions and explanations of problems brought forward by individuals or student organizations, analyze and define the problem, draw valid conclusions and project consequences of various alternative courses of action.
• Ability to carry out a variety of professionally complex assignments without detailed instructions.
• Ability to independently plan, coordinate, and evaluate complex recruitment initiatives.
• Ability to provide lead work direction and coordinate the work of staff and student employees.
• Strong presentation, communication, and relationship-building skills.
• Ability to analyze data and develop recommendations based on assessment findings.
• Knowledge of budget tracking and fiscal management practices.
• Demonstrated customer service experience requiring a very high level of diplomacy and professionalism.
• Ability to use tact and diplomacy to effectively handle a broad range of high level and sensitive interpersonal situations with diverse personalities, and to respond appropriately to conflicts and problems.
• Ability to initiate, establish, and foster communication and teamwork by maintaining a positive, cooperative, productive work atmosphere in the University with the ability to establish and maintain effective working relationships within a diverse population and with those from various cultural backgrounds.
• Excellent communication skills; ability to effectively communicate information in a clear and understandable manner.
• Thorough knowledge of English grammar, spelling, and punctuation.
• Ability to interpret, communicate and apply policies and procedures.
• Ability to maintain a high degree of confidentiality.
• Excellent organizational and time management skills with the ability to set own priorities to coordinate multiple assignments with fluctuating and time-sensitive deadlines.
• Excellent computer skills and competence with a variety of computer applications including word-processing, spreadsheets, databases, on-line systems, Internet as well as online calendaring and email.
• Working knowledge of or ability to quickly learn University infrastructure.
• Must be willing to travel and attend training programs off-site for occasional professional development.
• Must be able to work occasional holidays and adjust working hours to meet special jobs. May be called back periodically to perform work as needed on an emergency basis.

PREFERRED QUALIFICATIONS:

• A master's degree is highly preferred from an accredited university.
• A minimum of three years of relevant post-bachelor's experience with outreach, recruitment, and enrollment.
• Demonstrated skills in an institutional/educational environment possessing a customer-oriented and service-centered attitude.

PHYSICAL DEMANDS: LIGHT WORK - involves mainly sitting, up to 25% standing or walking; lifting medium weight objects limited to 25 pounds.

SPECIAL CONDITIONS

SCREENING: Only those applicants possessing experience most directly related to the immediate needs of the office will be invited to appear before a Qualifications Appraisal Board for the purpose of appraising training, experience, and interest in the position.