Work Location:

Hours:

Pay Details:

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. 

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business:

Job Description:

This role is not eligible for TD work visa support or sponsorship (e.g., H-1B, F-1 OPT/STEM OPT, TN or other work visa authorizations).  Applicants must have authorization to work in the United States without current or future need for TD sponsorship.

The Marketing Technology Specialist is responsible for the execution, deployment, and optimization of digital marketing experiences across owned and paid digital channels. This role serves as a critical bridge between marketing strategy and technology execution, leveraging first-party data, audience platforms, personalization technologies, and digital marketing tools to deliver targeted customer experiences at scale.

The successful candidate will be highly analytical, technically proficient, detail-oriented, and passionate about delivering high-quality customer experiences while operating in a fast-paced marketing technology environment.

The Onsite Marketing Enablement Associate is a knowledgeable marketing professional that leads/manages moderately to complex key project plans/planning, and/or campaigns within the digital, social, and content marketing space. This role is responsible for supporting internal and/or external consulting and advisory services for businesses or functions within own portfolio, as well as applying best practices to implement process, product or service improvements.

Key Responsibilities:

Audience Management & Activation

• Build, manage, and optimize digital marketing audiences using first-party customer data.
• Create audience strategies and segments that support marketing acquisition, engagement, and retention objectives.
• Syndicate and activate audiences across external digital platforms, including Google, Meta, and other paid media channels.
• Partner with marketing, analytics, and data teams to ensure audience accuracy, performance, and compliance.

Personalization & Mobile Experience Delivery

• Build and deploy targeted marketing placements within digital channels, including mobile applications and digital experiences.
• Leverage Salesforce Marketing Cloud, Data Cloud, Personalization, and other customer engagement platforms to deliver personalized customer experiences.
• Utilize platforms such as Amplitude and other targeting solutions to support audience selection, testing, and optimization.
• Support campaign experimentation, personalization strategies, and customer journey execution.

Campaign Implementation & Quality Assurance

• Partner closely with Marketing Planners and channel stakeholders to intake new marketing initiatives and placement requests.
• Gather, review, and validate all required campaign assets, requirements, and targeting criteria.
• Build digital marketing placements, banners, and campaign experiences according to specifications.
• Execute thorough end-to-end testing and quality assurance procedures prior to launch.
• Maintain the highest standards of accuracy, quality, and operational excellence.

Technical Development & Problem Solving

• Develop and modify JSON configurations and Python-based solutions to support campaign implementation and automation requirements.
• Troubleshoot technical issues and identify root causes across campaign delivery and audience activation processes.
• Collaborate with technology, product, and platform teams to resolve complex implementation challenges.
• Continuously seek opportunities to improve processes, automation, and operational efficiency.

Stakeholder Management & Leadership

• Proactively identify risks, dependencies, and potential issues that could impact campaign delivery.
• Escalate critical issues appropriately and provide leadership visibility when warranted.
• Demonstrate persistence and ownership in driving issue resolution through completion.
• Build strong working relationships across marketing, analytics, technology, compliance, and product organizations.
  

Depth & Scope:

• Expert level professional role requiring in-depth knowledge/expertise in own domain/field of specialty and a working knowledge of broader related areas
• Integrates the broader organizational context into advice and solutions within own area
• Understands the industry, competition and the factors that differentiate the organization
• Applies best practices to implement process, product or service improvements
• Acts as a subject matter expert within their own area of specialty or as a resource for others
• Leads projects of moderately to complex risk and resource requirements; may lead end-to-end processes or functional programs
• Contributes to setting standards within area of expertise
• Solves complex problems requiring analysis of multiple variables, including consultation with multiple stakeholders
• Uses advanced methods to contribute to new solutions and recommend standards against which others will operate
• Impacts a range of functional programs and operations across own and related teams
• Interprets guidelines, standards, policies and results of analysis to inform decision making at senior levels
• Builds stakeholder alignment in leading projects and activities; may provide process and subject matter advice at senior levels
• Works independently as the senior technical lead and guides others within area of expertise
• Identifies and leads problem resolution for complex issues at all levels

Education & Experience:

• Undergraduate degree and/or relevant professional certifications, designations, or equivalent required
• 5+ years relevant experience
• Proficient knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets
• Knowledge of current and emerging competitor and market trends
• Knowledge of risk management environment, standards and regulations
• Ability to manage a budget and work within the constraints of that budget
• Ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives
• Ability to exercise sound judgement in making decisions
• Ability to communicate effectively in both oral and written form
• Ability to work collaboratively and build relationships
• Skill in using computer applications including MS Office
• Ability to analyze, organize and prioritize work while meeting multiple deadlines
• Ability to work successfully as a member of a team and independently
• Ability to handle confidential information with discretion

Preferred Skills:

• Experience working with audience management and customer data platforms.
• Hands-on experience with:
• Salesforce Marketing Cloud
• Salesforce Data Cloud
• Salesforce Personalization
• Adobe Audience Manager
• Digital advertising platforms (Google, Meta)
• Experience writing and troubleshooting JSON configurations.
• Basic to intermediate Python programming skills.
• Strong quality assurance and testing capabilities.
• Excellent organizational and project management skills.
• Experience supporting financial services or highly regulated industries.
• Experience with customer journey orchestration and personalization technologies.
• Familiarity with mobile app marketing and in-app experience delivery.
• Knowledge of digital analytics platforms such as Amplitude, Adobe Analytics, or Google Analytics.
• Experience with customer data activation and identity-based marketing strategies.
  

Core Competencies

• Analytical and data-driven mindset
• Strong attention to detail
• Excellent problem-solving abilities
• Technology curiosity and rapid learning capability
• Ability to manage multiple priorities simultaneously
• Strong communication and stakeholder management skills
• Tenacity and ownership mentality
• Collaborative team player
• Commitment to operational excellence and high-quality execution

Success Measures

• Accuracy and quality of campaign deployments
• Timely delivery of marketing placements and experiences
• Effective audience activation across channels
• Reduction in production defects and launch issues
• Successful resolution of technical challenges
• Strong stakeholder satisfaction and partnership
• Continuous process improvement and automation contributions

This role would align well within your Digital Marketing & Martech Transformation organization as an individual contributor focused on audience activation, personalization execution, and mobile marketing technology operations. It could be positioned as a Marketing Technology Specialist, Senior Marketing Technology Specialist, or Digital Personalization Specialist depending on the level and compensation band.

Customer Accountabilities:

• Within own portfolio and/or area of expertise, acts as a champion for all things digital marketing
• Leads and/or manages the development and delivery of digital marketing capabilities, project fulfilment, and/or change management/communication
• Acts as a subject matter resource, providing insights to ensure alignment to the Bank's overarching marketing strategies as well as industry trends/market forces/competitive landscape
• Helps to develop strategy (e.g., in relation to personalization and/or product roadmaps) with relevant stakeholders
• Reviews reporting and data to identify key areas of improvement, collaborating with internal/external business partners for improved operational strategy/effectiveness
• Assists with the development of processes/operational structure in support of real-time data acquisition (internal and/or external), synthesis, and communication
• Prepares and distributes relevant reports to stakeholders, based on project need
• May own governance of selected projects within own area of expertise, including related risk/control management activities

Shareholder Accountabilities:

• Adheres to enterprise frameworks or methodologies that relate to activities for our business area
• Ensures respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities
• Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate
• Ensures business operations follow applicable internal and external requirements (e.g. financial controls, segregation of duties, transaction approvals and physical control of assets)
• Participates in cross-functional/enterprise/initiatives as a subject matter expert helping to identify risk/provide guidance for complex situations
• Conducts internal and external research projects; supports the development/delivery of presentations/communications to management or broader audience
• Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practices
• Monitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities exist
• Leads/facilitates and/or implements actions/remediation plans to address performance/risk/governance issues
• Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements
• Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts
• Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite

Employee/Team Accountabilities:

• Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest
• Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit
• Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques
• Participates in personal performance management and development activities, including cross training within own team
• Keeps others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities
• Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices
• Leads, motivates and develops relation