The Regional Account Manager, Non-Commercial, is a key member of the national sales team responsible for driving business growth and strengthening customer partnerships across non-commercial foodservice channels in the United States. This role supports sales, distribution, and market share objectives by developing and executing regional business strategies with leading organizations in sectors such as fitness, healthcare, colleges and universities, vending, contract foodservice, and travel.
Success in this role comes from collaborating with customers and internal teams to identify opportunities, align business priorities, and deliver programs that drive mutual results. Key responsibilities include building and maintaining strong relationships with regional customer contacts, supporting the implementation of national initiatives at the local level, managing a broad network of stakeholders across multiple territories, and partnering closely with sales and marketing teams to bring brand programs to life across diverse customer locations.
The ideal candidate is a skilled relationship builder, effective communicator, and strategic problem-solver who can influence cross-functional teams and customers while thriving in a fast-paced, dynamic environment.
RESPONSIBILITIESAreas that play to your strengthsAll the responsibilities we'll trust you with:
- DRIVE REGIONAL BUSINESS GROWTH AND ACCOUNT PERFORMANCE
Expand product availability and visibility across assigned customer accounts by partnering with customers to ensure products are well-positioned and aligned with category and consumer demand.
Develop and execute annual promotional plans that support customer objectives and business growth. Present recommendations that balance company priorities with customer needs and goals.
Identify opportunities to increase product visibility through merchandising, displays, and point-of-sale materials, while evaluating the effectiveness and return on investment of proposed initiatives.
Build strong partnerships with sales, marketing, distributor, and customer teams to increase awareness of key account opportunities and ensure successful execution of business initiatives.
Collaborate across functions to align strategies, share best practices, and support continued growth within assigned channels and accounts. - BUILD AND STRENGTHEN CUSTOMER RELATIONSHIPS
Develop and maintain relationships with key decision-makers and stakeholders at regional and local levels to support business objectives and drive execution.
Create effective communication networks that ensure alignment and information-sharing across customer organizations and internal teams.
Conduct regular customer engagement activities to strengthen partnerships, uncover new opportunities, and support long-term growth.
Establish consistent business review processes and reporting tools that help teams evaluate performance, identify opportunities, and maintain alignment across markets. - FINANCIAL PLANNING AND BUDGET MANAGEMENT
Support the execution of customer agreements and business plans across assigned accounts and regions.
Monitor and manage budgets to ensure resources are allocated effectively and expenditures remain aligned with annual plans and objectives.
Manage travel and business-related expenses responsibly and in accordance with budget expectations. - BUSINESS ANALYSIS AND STRATEGIC PLANNING
Evaluate the effectiveness of promotions, programs, and customer initiatives to inform future strategies and investment decisions.
Partner with cross-functional teams to conduct post-program analyses and measure business impact.
Use sales data, category insights, and market trends to identify growth opportunities, develop strategic recommendations, and support informed decision-making.
Seek opportunities to gather customer and market intelligence that improves understanding of consumer purchasing behaviors and industry trends.
Analyze customer performance data to prioritize activities, focus resources, and maximize business results.
Lead regular business reviews with internal stakeholders to share performance updates, competitive insights, key opportunities, and strategic recommendations.
Communicate market insights and best practices that help improve pricing, promotional effectiveness, merchandising, and overall business performance. - COLLABORATION AND COMMUNICATION
Maintain clear, consistent communication with sales, marketing, distribution, and customer teams regarding programs, priorities, and business initiatives.
Partner closely with internal and external stakeholders to ensure successful planning and execution of key activities.
Work collaboratively with cross-functional teams, including marketing, finance, category management, and sales, to develop customer-focused business plans and compelling growth strategies.
Leverage diverse perspectives and expertise across the organization to deliver innovative solutions and achieve shared business goals.
EXPERIENCEYour areas of knowledge and expertisethat matter most for this role:
- Minimum of five years of sales and key account management experience with a strong record of success
- Experience managing food management companies preferred
- Proven success in implementing regional programs across multiple non-commercial segments
- In-depth knowledge of the Fast-Moving Consumer Goods (FMCG) and broadline industries; Direct Store Delivery (DSD) experience is a plus
- Strong analytical skills and experience using internal and external data sources (e.g., IRI, Nielsen)
- Excellent communication, active listening, and collaboration skills
- Strong negotiation skills
- Innovative, solutions-oriented mindset, with the ability to absorb feedback and quickly translate it into action
- Self-motivated and able to work independently
- Highly proficient in Microsoft Excel and PowerPoint
- Bachelor's degree required
- Fluency in English required; additional language skills are an advantage
- Travel 60-70%
- Permanent
- Benefits eligible
WHERE YOU'LL BE BASEDSanta MonicaCalifornia, United StatesUnited StatesRed Bull North America
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