The Offline Media Marketing Manager is an experienced marketer who specializes in planning, executing, and optimizing non-digital, non-click media channels, including Linear TV, Connected TV (CTV), radio, podcasts, and direct mail. This individual is results-driven, highly analytical, and adept at making data-informed decisions to maximize the performance and ROI of offline media investments in a fast-paced environment. They combine the rigor of performance marketing with the strategic thinking required to manage brand-building channels that operate outside of traditional digital click-based ecosystems. This role will have high visibility and responsibility in the organization, working cross-functionally with creative, analytics, digital marketing, and sales teams to ensure cohesive go-to-market execution and measurable business impact. What you will do: • Develop, manage, and optimize campaigns across offline media channels, including linear TV, CTV/OTT, radio, podcasts, direct mail, to maximize return on ad spend (ROAS) and cost-per-acquisition (CPA) targets. • Own the end-to-end campaign lifecycle for offline channels: strategy, media planning, measurement, and optimization. • Continually identify and design test-and-learn experiments (A/B tests, station mix, geo-lift studies, holdout tests, incrementality analyses) to improve spend efficiency and prove channel effectiveness. • Monitor and analyze campaign performance, delivery pacing, and profitability on an ongoing basis; develop actionable insights and present recommendations, including data-driven decisions on station/network mix optimization and audience segment targeting. • Analyze campaign and channel-level data to build comprehensive performance reports that demonstrate impact, conversions, and attribution across multiple metrics; including lift insights, media mix contribution, cost-per-acquisition, reach/frequency, brand awareness, and cross-channel influence. • Collaborate with the Creative and Content teams to develop compelling scripts, ad creative, direct mail pieces, and audio/video assets tailored to each offline channel. • Stay well-informed of the latest trends, technologies, and best practices in offline and emerging media (e.g., programmatic TV/CTV, addressable TV, dynamic audio, personalized direct mail) and make insightful business decisions based on a deep understanding of the landscape. What we're looking for: • Bachelor's or Master's degree in Marketing, Business, Communications, or a related field. • 5-8 years of hands-on experience planning, buying, and optimizing offline media channels such as linear TV, CTV/OTT, radio, podcasts, direct mail. • Proven track record of driving measurable customer acquisition and brand lift through offline media channels. • Strong understanding of offline media measurement methodologies: matched market analysis, incrementality testing, and brand lift studies. • Experience with CRM platforms (e.g., Salesforce) and Google Analytics. • Familiarity with the intersection of offline and digital media, understanding how offline channels drive online behavior and how to measure cross-channel impact. • Experience marketing services to small business owners is a plus. • Strong knowledge of the offline media landscape and campaign lifecycle management across TV, radio, podcasts, and direct mail. • Highly analytical with the ability to translate complex data into clear, actionable business recommendations. • Excellent verbal and written communication skills; ability to present to senior leadership and cross-functional stakeholders. • Working knowledge of Microsoft Suite, CRM (Salesforce), and Google Analytics. • Strong organizational skills with the ability to manage multiple campaigns and priorities simultaneously. • Ability to deal with ambiguity, adapt quickly, and thrive in a fast-paced environment. • Ability to collaborate and build relationships effectively across the organization. • Self-starter with intellectual curiosity and a problem-solving mindset. • Ability to leverage AI tools or agents to support research, analysis, or reporting workflows. • A strong sense of accountability and ownership of results. • Creative thinker who can identify innovative ways to reach target audiences through non-digital channels. Kapitus Total Rewards Package Includes: • Competitive Base Salary Range of $62,800 to $100,800 Kapitus is providing this as a good faith salary range to comply with applicable law. The applicant's final salary will depend on a number of factors including the applicant's geographic location, skills, and experience • Annual Incentive Compensation Eligibility - Up to 10% annually • Health Insurance: Comprehensive medical, dental, and employer-paid vision plans through UnitedHealthcare (UHC), with various coverage levels available to meet the needs of our employees and their families. Additional perks through UHC include: Sweat Equity, free subscription to the Calm App, UHC rewards, Real Appeal, and Quit For Life. • Flexible Spending Account: Set aside pre-tax dollars from your paycheck to pay for qualified out-of-pocket medical, dental, vision, pharmacy or dependent care expenses. • Lifestyle Spending Account: Employer sponsored post-tax benefits that allow reimbursement for expenses related to physical, mental and financial well-being. • 100% Company Paid Insurances: Kapitus fully covers the cost of basic short-term and long-term disability insurance, as well as vision insurance, ensuring our employees have comprehensive protection without any personal expense. • Voluntary Insurance: Supplemental life insurance as well as enhanced short- and long-term disability coverage are available through Mutual of Omaha, providing additional security for our employees. Additionally, Colonial Accident and Hospitalization insurances are also available, offering further protection against unforeseen events. • Paid Maternity and Parental Leave: Beyond state-mandated leave policies, Kapitus provides company-paid maternity and parental leave, supporting our employees during important family milestones. • Commuter Benefits: We offer pre-tax benefits on parking and commuter expenses to cover travel to and from work. • LifeBalance Program: Enhance your lifestyle with our LifeBalance membership, which offers discounts on outdoor activities, the arts, health, and fitness. Additional benefits include: • Pet and car insurance discounts. • Financial services such as LegalShield. • Relaxation and stress management tools. • Plum Benefits Discount Program: Access exclusive discounts on shows, travel, car rentals, and more, enriching your personal and family life. • Tuition Reimbursement: Pursue further education with up to $5,000 annually in tuition reimbursement, plus opportunities to attend relevant conferences and career development events. Managed through our LSA plan, Kapitus Academy. • Travel Reimbursement: We also offer travel reimbursement for all work-related travel, supporting your involvement in career and personal development activities. • Paid Time Off and Sick Time. • Retirement Benefits: Our 401K plan is managed through Fidelity. To support your long-term financial goals, the company provides a 25% match on your contributions, up to 6% of your annual salary. Consideration will be given to qualified remote candidates residing in states where Kapitus and/or one of its subsidiaries has an established physical presence.