URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

Nuuly Brand Marketing Manager, Product Collaborations

URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly) • $80K — $95K *
Philadelphia, PA 19120In-Person
Retail & Consumer Goods
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, business, or a related field (advanced degree preferred).
  • 5+ years of experience in brand partnership marketing or integrated campaign management.
  • Strong understanding of brand strategy and consumer behavior.
  • Proven track record of executing successful integrated marketing campaigns.
  • Experience managing collaborations from concept through evaluation.
  • Excellent project management skills in a fast-paced environment.
  • Strong analytical skills with the ability to derive insights from data.

Responsibilities

  • Manage execution and marketing for product collaborations.
  • Collaborate with internal teams and external partners for seamless execution.
  • Work with creative teams to develop marketing assets.
  • Analyze campaign performance to refine future strategy.
  • Identify and build strategic brand partnerships.
  • Lead partnership negotiations and create mutual value.
  • Measure partnership performance to inform future initiatives.

Benefits

  • Medical, dental, and vision insurance.
  • Generous paid time off (PTO).
  • Employee discounts on products.
  • Retirement savings options.
  • Comprehensive perks and benefits depending on location and employment status.
Full Job Description
Role Summary

Nuuly is looking for a Brand Marketing Manager, Product Collaborations, to help shape how our brand shows up in the world - from product collaborations to strategic partnerships. You'll lead integrated campaigns end-to-end, build relationships with external partners, and help drive the storytelling that makes Nuuly a destination for fashion discovery. This is a high-visibility role for someone who loves connecting brand strategy to hands-on execution.

Role Responsibilities

Product Collaboration Marketing:
  • Manage end to end execution and marketing efforts for product collaborations, including identifying strategic brand opportunities and developing marketing plans to drive awareness, engagement, and rentals
  • Collaborate with internal teams and external partners to ensure seamless execution and delivery of messaging
  • Work in partnership with creative on the development marketing assets and promotional materials
  • Analyze campaign performance and turn insights into sharper strategy for future collaborations


Brand Partnerships:
  • Identify and build strategic brand partnerships that align with Nuuly's positioning and values
  • Lead partnership negotiations, contracts, and agreements that create mutual value
  • Design and execute partnership marketing, including co-branded campaigns, events, and cross-promotions
  • Measure partnership performance and make recommendations that inform what's next

Brand Stewardship:
  • Champion the Nuuly brand identity, keeping messaging, visual identity, and tone consistent across every touchpoint
  • Stay close to the target audience, market trends, and competitive landscape to keep strategy sharp
  • Partner cross-functionally to activate and maintain brand voice in every activation.
  • Contribute to brand positioning, messaging, and value proposition development.


Role Qualifications

  • Bachelor's degree in marketing, business, or a related field (advanced degree preferred).
  • 5+ years of experience in brand partnership marketing, integrated campaign management, or related roles.
  • Strong understanding of brand strategy, marketing principles, and consumer behavior.
  • Proven track record of developing and executing successful integrated marketing campaigns.
  • Experience in managing collaborations and brand partnerships from idea through reporting and evaluation.
  • Excellent project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
  • Strong analytical skills, with the ability to derive insights from data and translate them into actionable recommendations.
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
  • Creative thinker with the ability to generate innovative ideas and solutions.


#Nuuly #LI-EC1

The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

About URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

URBN is a portfolio of global consumer brands comprised of Urban Outfitters, Anthropologie Group, Free People, BHLDN, Terrain, Nuuly and Menus & Venues. Urban Outfitters, Inc. is a lifestyle specialty retail company that operates under the Urban Outfitters, Anthropologie, Free People, BHLDN, Terrain, Nuuly and Menus & Venues brands. The company's Urban Outfitters brand offers women's and men's fashion apparel, footwear, beauty and accessories, activewear and gear, and housewares, as well as music, primarily vinyl records and cassettes. The Anthropologie Group brand sells women's apparel, accessories, intimates, home decor, and gifts. The Free People brand includes bohemian apparel, accessories, intimates, and swimwear. The BHLDN brand offers wedding collections. The Terrain brand sells home goods, gifts, and garden products. The Nuuly brand is a subscription-based rental service for women's apparel. The Menus & Venues brand is a hospitality group that operates restaurants and catering.
Learn more about URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)
Size
25,000 employees
Industry
Retail & Consumer Goods
Net Income
$282 million
Founded
1970
5 Year Trend
+5%
Revenue
$4 billion
NASDAQ
URBN
* Ladders Estimates

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