Job TitleNPI Product Manager (Woodbridge, ON)
Location(s)Woodbridge
Job DescriptionPerkinElmer is seeking an NPI Product Manager to serve as the dedicated commercial lead for a single major New Product Introduction programme. This is a purpose-built role with one clear mandate: ensure that a new analytical instrument arrives in market fully commercially ready - with the pricing, positioning, training, launch plan, and commercial tools that allow it to ramp revenue quickly and establish a durable market position.
The NPI PM owns commercial readiness from development programme initiation through post-launch ramp. They work in close partnership with R&D, Applications Science, Marketing, and the field commercial organisation - but they are not embedded in R&D. Their job is to represent the market and the customer in every programme decision: challenging technical choices that create commercial risk, driving VOC to sharpen positioning, and ensuring the launch plan reflects what is actually needed to win - not just what is convenient to deliver.
This role requires deep programme discipline, commercial instinct, and the interpersonal credibility to lead cross-functional teams without formal authority. The NPI PM must be comfortable operating in ambiguity, making evidence-based decisions under time pressure, and holding a high bar for commercial readiness even when programme timelines create pressure to compromise.
Responsibilities:Commercial Readiness Ownership- Own the commercial readiness workstream for the assigned NPI programme - defining what 'launch-ready' means commercially and driving the organisation to achieve it
- Develop and maintain the NPI commercial launch plan: pricing strategy, target customer profiles, positioning framework, competitive differentiation, channel and regional launch sequencing, and sales readiness milestones
- Set and own launch pricing - building the pricing model from market research, customer willingness-to-pay data, competitive benchmarking, and lifecycle revenue objectives; seeking approval through the VP Product Line
- Define and track commercial readiness gate criteria for each NPI stage gate - ensuring commercial preparation keeps pace with technical development and that the launch team never arrives at gate approval without a complete commercial plan
Market Requirements & Product Definition- Own the Market Requirements Document (MRD) for the assigned NPI - working with the Strategic Segment Manager and conducting independent VOC to ensure requirements are grounded in customer evidence, not internal assumption
- Translate MRD requirements into a clear Product Requirements Document (PRD) that R&D can act on - making explicit priority trade-offs between must-have and nice-to-have requirements
- Serve as the primary commercial interface to the R&D programme team - attending technical reviews, raising commercial risk flags early, and negotiating feature/schedule trade-offs with the VP Product Line's backing
- Monitor competitive landscape throughout the programme - tracking competitive instrument releases, pricing moves, and application developments that affect the NPI's positioning assumptions
Voice of Customer & Validation- Design and lead the NPI VOC programme - a minimum of 30 in-depth customer interviews per year during active development, structured around requirements validation, concept testing, and pricing research
- Manage beta customer relationships from site selection through beta completion - ensuring beta programmes generate evidence-based feedback, not goodwill gestures
- Translate VOC findings into actionable programme recommendations: feature priority changes, pricing adjustments, positioning refinements, or competitive response requirements
Launch Execution & Field Readiness- Own the commercial launch plan - coordinating across Applications Science, MarComm, Regional Marketing, Sales, and Service to ensure every function is launch-ready on day one
- Develop the commercial launch toolkit: product brief, competitive battlecard, value proposition messaging, demo guide, and objection-handling resource for the field commercial team
- Deliver product and application training to the sales and service organisation pre-launch - ensuring commercial teams can demonstrate, position, and close against competitive alternatives
- Monitor post-launch commercial KPIs during the ramp period - order intake, revenue, competitive win rate, and pricing realisation - and lead corrective action where ramp performance lags plan
Programme Collaboration- Attend and actively contribute to NPI programme reviews, stage-gate meetings, and executive steering committee briefings - representing the commercial perspective at every programme milestone
- Partner with the Applications Scientist to develop the application note and proof-of-performance content roadmap that supports the NPI launch and early ramp
- Handoff the NPI to the Strategic PM and Operations PM at commercial launch - providing full product, pricing, and market documentation, and supporting a clean transition of ongoing portfolio management responsibility
Success Metrics- Commercial launch plan completeness at each stage gate (vs. defined readiness criteria)
- Post-launch revenue ramp vs. AOP plan - 3-month, 6-month, and 12-month actuals
- VOC programme coverage - minimum 30 documented customer conversations per active programme year
- Pricing realisation - average selling price vs. list price in the launch period
- Sales organisation launch readiness score (training completion, demo capability certification)
- Competitive win rate in the first 12 months post-launch
Qualifications & Experience:Required- 8+ years of experience in product management, technical product marketing, or programme management within analytical instrumentation, life sciences tools, or scientific capital equipment
- Demonstrated experience leading a major NPI through full commercial launch - from market requirements definition through post-launch ramp, with clear personal ownership of commercial readiness deliverables
- Deep working knowledge of at least one analytical technique relevant to PerkinElmer's portfolio (spectroscopy, chromatography, mass spectrometry, materials characterisation) - sufficient to engage credibly with R&D teams and customers in technical programme discussions
- Experience conducting structured VOC programmes - customer interviewing, concept testing, willingness-to-pay research - and translating findings into product and positioning decisions
- Strong financial acumen: experience building NPI business cases, pricing models, and revenue ramp forecasts
- Proven ability to lead cross-functional programme teams without direct authority - influencing R&D, Applications, MarComm, and regional commercial functions through credibility and programme structure
- Ability to travel 25-35% for customer visits, beta site management, conferences, and internal programme reviews
Preferred- MSc or PhD in a relevant scientific discipline - providing peer-level credibility with R&D teams and scientifically trained customers
- Experience in a structured stage-gate NPI process within a product management organisation
- Familiarity with PerkinElmer's specific instrument categories and customer workflows
- Track record of competitive win in a head-to-head NPI situation - launching a product that displaced an established competitive platform
The annual compensation range for this full-time position is $120,000.00 to $131,000.00. The final base pay offered to the successful candidate will be determined by factors including internal equity, work location, as well as individual qualifications, such as job-related skills, experience, and relevant education or training.
