Role SummaryNational Sales Manager - Americas leads the commercial development of the MakeUp in portfolio across the Americas, including Canada. Reporting to the Director of MakeUp in Shows, the role is responsible for defining and executing the regional sales strategy, driving revenue growth and strengthening the presence of the MakeUp in brand across the North and Latin American beauty markets.
This is a senior individual contributor role, focused on strategic business development and revenue generation across the region. While the position does not include direct line management responsibilities, it requires strong collaboration with cross-functional teams including marketing, operations and event management to ensure the successful commercial delivery of the shows.
Key Responsibilities• Define and execute the commercial strategy for the Americas region.
• Drive revenue growth across booth sales, sponsorships and communication tools.
• Identify and secure new exhibitors and strategic partners across the beauty ecosystem.
• Develop relationships with major beauty groups, laboratories, packaging manufacturers and suppliers.
• Manage a portfolio of key accounts and negotiate high-value participation packages.
• Lead prospecting activities and develop new business opportunities across North and Latin America.
• Represent MakeUp in at key industry events and within the global beauty innovation ecosystem.
• Ensure rigorous management of the sales pipeline and forecasting processes.
• Maintain and manage a structured CRM database including prospects, exhibitors and industry contacts.
• Track sales performance, conversion rates and revenue progression.
• Oversee the full exhibitor lifecycle: prospecting, negotiation, onboarding, onsite rebooking and post-event follow-up.
• Collaborate with marketing, operations, finance and event teams to ensure the successful commercial delivery of each show.
Key Performance Indicators• Booth and sponsorship revenue growth
• New exhibitor acquisition
• Strategic account development
• Exhibitor retention and rebooking rate
• CRM data quality and forecasting accuracy
RequirementsExperience• 8+ years of experience in international B2B sales or business development.
• Background in trade shows, beauty, packaging, ingredients or related industries preferred.
• Proven track record in revenue generation and strategic account management.
Skills• Strategic sales leadership
• High-level commercial negotiation
• International business development
• CRM and data-driven sales management
• Strong networking and relationship-building abilities
Languages• Fluent English required.
• Spanish and French is a strong plus.
BenefitsIn addition to a competitive salary we offer the following benefits:
- 20 Vacation Days (rising to 25 days)
- 5 paid sick days
- 11 Paid company holidays
- Medical, Dental & Vision Insurance (including life insurance)
- 401k Plan Plus Match
- Flexible Spending Account (FSA)
- Short-term and Long-term Disability
- Bonusly Employee Recognition
- Employee Assistance Program
- Flexible Working
- Additional Life Insurance
- Office Gym Membership
- Employee Referral Scheme
