Woodard & Curran,

National Marketing & Communications Leader

Woodard & Curran,$170K — $260K *
Business Services
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, Communications, Business, or related field.
  • 15+ years of progressive marketing and communications leadership experience.
  • Experience leading distributed teams.
  • Proven success in developing strategic marketing campaigns that yield measurable business results.
  • Strong expertise in branding, communications, demand generation, and marketing analytics.
  • Experience in supporting business growth alongside sales and business development teams.
  • AEC industry experience preferred; professional services background valued.

Responsibilities

  • Define and drive a comprehensive marketing strategy aligned with business goals.
  • Develop and execute annual marketing plans and set campaign priorities.
  • Elevate market presence and brand leadership in the field.
  • Oversee market research and competitive analysis for positioning.
  • Ensure consistent, high-impact brand image across channels.
  • Establish and enforce marketing policies, processes, and budgets.
  • Lead, coach, and develop a national team of marketing professionals.

Benefits

  • 401(k) plan with 100% match up to the first 3% of salary contributed.
  • Flexible observed holidays with the option to choose up to 8 per year.
  • Accrued vacation based on years of experience; paid sick time available.
  • Up to 80 hours of Paid Parental Leave for child bonding.
  • Disability coverage including short- and long-term benefits.
  • Comprehensive health plans with medical, dental, and vision options.
  • Employee wellbeing programs, including mental health resources.
Full Job Description
Woodard & Curran is seeking a dynamic and strategic marketing executive to lead our national Marketing & Communications function. Reporting to the Chief Strategy & Growth Officer, this role is responsible for shaping and executing the firm's marketing strategy in alignment with organizational objectives, overseeing a team of marketing professionals, and driving business growth through strategic marketing initiatives. With broad strategic influence and direct accountability for market expansion and the revenue pipeline, this role serves as the bridge between marketing and overall business strategy, ensuring that marketing efforts contribute measurably to Woodard & Curran's success. The National Marketing & Communications Leader will lead a geographically dispersed team of marketing professionals, while serving as a key member of the firm's Strategy and Growth leadership team. Who Are We Looking For? We are seeking an experienced leader who excels at developing marketing strategies that drive growth, strengthen our brand, and support business development. Experience within the Architecture, Engineering, and Construction (AEC) industry is preferred, though candidates from professional services organizations are also encouraged to apply. Location: Hybrid role located near one of Woodard & Curran's primary office locations. Metro areas of: Portland, ME Boston, MA Providence, RI New York, NY Middletown, CT Philadelphia, PA Atlanta, GA Tampa, FL St Louis, MO Pittsburgh, PA Sacramento, CA San Francisco, CA Los Angeles, CA San Diego, CA Travel: Travel required, approximately 10-25%. Success Will Be Measured By 37 Improved proposal win rates and client acquisition metrics due to elevated marketing support and messaging. 37 Increased market share in targeted sectors through tailored campaigns and strategic positioning. 37 Increased marketing ROI through data-driven campaign marketing and budget optimization. 37 Direct contribution to revenue pipeline via integrated marketing and business development efforts. 37 Enhanced brand visibility and awareness. 37 Development of a high-performing marketing and communications team. 37 Strong alignment between marketing and communications, and internal partners What will you be doing at Woodard & Curran? 37 Ensure that the firm's expertise is effectively communicated in the marketplace, that marketing efforts directly contribute to sales results, and that the marketing team operates as a cohesive, forward-looking unit. 37 Define and drive a comprehensive marketing strategy that supports the firm's long-term business goals and growth targets. 37 Develop and execute annual marketing plans, set campaign priorities, and ensure that the marketing actions result in tangible beneficial outcomes including a healthy pipeline 37 Elevate the firm's market presence and brand as a leader in the field. 37 Oversee market research and competitive analysis to inform positioning and guide the firm's marketing message to address client needs and industry challenges. 37 Ensure a consistent, high-impact brand image across all channels - from proposals and presentations to digital media and public relations that results in tangible outcomes. 37 Establish and enforce marketing policies, processes, and budgets. 37 Drive innovation and effectiveness in marketing approaches. 37 Oversee internal and external communications, ensuring consistent messaging aligned with company values and business priorities. 37 Leverage market intelligence, analytics, and performance data to optimize marketing effectiveness and ROI. 37 Lead, coach, and develop a national team of marketing and communications professionals, including people leaders. 37 Foster collaboration across marketing, communications, business development, and operations teams. What You Will Need to Succeed 37 Bachelor's degree in marketing, Communications, Business, or a related field. 37 15+ years of progressive marketing and communications leadership experience. 37 Experience leading distributed teams. 37 Proven success in developing and executing strategic marketing campaigns that drive measurable business results. 37 Strong expertise in branding, communications, demand generation, and marketing analytics. 37 Experience supporting business growth through close partnership with sales and business development teams. 37 AEC industry experience preferred; professional services experience strongly valued. 37 Excellent leadership, communication, relationship-building, and strategic thinking skills. $170,000 - $260,000 a year This role has the option for remote work, and the anticipated pay range is flexible, depending on factors such as the employee's primary work location, skills, experience, and education. The following examples illustrate how the pay range for the same role can vary based on different locations. Group A (ME, FL) = $170,000 - $200,000 Group B (PA, MA, MO, GA, RI) = $185,000 - $220,000 Group C (CT, Andover/Canton/Boston MA, CA, NY) = $205,000 - $260,000 This position's anticipated pay range is provided; the final exempt salary or non-exempt hourly pay will depend on experience level and consider a percentage-based geographic differential based on where the final candidate will be working. Geographic differentials recognize and reflect the cost of labor differences between geographic markets. #LI-TB1 Mutual Dispute Resolution (MDR) As part of our commitment to a fair and respectful workplace, Woodard & Curran uses a Mutual Dispute Resolution (MDR) to help resolve most employment-related concerns efficiently and consistently. What this means: 37 MDR applies to both you and the Company 37 Most workplace-related disputes are resolved through binding arbitration, rather than court proceedings 37 Certain exceptions are outlined in the full agreement If you are offered a position with Woodard & Curran, you will be asked to review and sign the MDR as part of your offer packet. Review the full agreement here: Mutual Dispute Resolution Agreement Employee Support & Benefits Retirement Savings: 37 401(k) Pre-tax or Roth Contributions: The company matches 100% of the first 3% of salary contributed Time away from work: 37 Observed holidays: Choose up to 8 holidays to observe annually 37 Vacation: Accrued based on years of experience and calculated on hours worked 37 Sick time: Paid sick time for non-work-related illness or injury. 37 Parental leave: Up to 80 hours of Paid Parental Leave for child bonding Coverage and support for your needs and well-being: 37 Disability: Paid short- and long-term disability 37 Health: Medical plan options; plus dental and vision plans. 37 Life: Basic employee group life insurance and AD&D benefits; additional voluntary life insurance for employees and families is available through Sun Life. 37 Wellbeing: DarioMind assistance program combined with personalized mental health and wellbeing resources.

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