Lamar Advertising Company

National Creative Services Art Director

Lamar Advertising Company • $75K — $95K *
Baton Rouge, LA 70816In-Person
Media
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5-7 years of professional design experience with a focus on creative and leadership roles.
  • Proficient in Adobe Creative Suite and knowledgeable in multi-platform production.
  • Strong communication and interpersonal skills for cross-department collaboration.
  • Demonstrated leadership in managing design teams and complex projects.
  • Exceptional organizational skills for overseeing multiple initiatives.

Responsibilities

  • Lead creative concepting and design for high-profile client campaigns and sales materials.
  • Design and create impactful presentation decks for National Sellers and executives.
  • Provide guidance and mentorship to the design team to uphold design excellence.
  • Act as a liaison between Creative Services and internal partners to balance priorities.
  • Manage project pipelines and negotiate timelines with stakeholders.
  • Collaborate to interpret creative briefs and align outputs with business objectives.
  • Present creative concepts clearly to diverse audiences, including leadership.

Benefits

  • Standard Monday-Friday work schedule from 8a-5p.
  • 120 hours of paid time off (PTO) increasing with tenure.
  • Comprehensive training program lasting 6 weeks.
  • Ongoing professional development opportunities.
  • Multiple medical plan options and a health savings account.
  • Paid company holidays including President's Day and Juneteenth.
  • 401k plan with company matching contributions.
Full Job Description
Do you thrive in the balance between creativity and strategy? We are looking for an Art Director of the National Sales department in our Corporate Office in Baton Rouge, Louisiana. This position serves as the senior creative leader for National Sales, New Business, and Programmatic, owning all design strategy, execution, and workflow management. This role ensures brand consistency, directs high-visibility creative work, manages the design team's daily operations, and partners with cross-functional leaders to align creative output with enterprise goals. The Art Director exercises independent judgment, protects creative standards, and fosters a collaborative, solutions-focused culture that enhances team performance and supports Lamar's national brand reputation.

What you can expect from us:

  • A Monday-Friday 8a-5p work schedule
  • 120 hours of paid time off (PTO) that increases with tenure
  • 12 paid company holidays, including President's Day and Juneteenth
  • A 6-week comprehensive training program
  • Ongoing professional development and internal leadership programs to maximize your career potential
  • Multiple medical plan options and health savings account
  • Hospital, Critical Illness, and Accident coverage
  • Short & long-term disability and paid parental leave
  • Employee Stock purchase plan
  • 401k plan with company match
  • Up to $1,200 value in employer-paid HSA contributions and cash rewards for engaging in our wellness program
  • A people-first culture that invests in connection, community involvement, and transparency around employee feedback


What we're looking for in you:

  • Exceptional creative judgment demonstrated through a strong portfolio of conceptual and executional excellence.
  • Advanced proficiency in Adobe Creative Suite; working knowledge of video, animation, digital, and multi-platform production workflows.
  • Highly effective communicator with strong interpersonal skills; able to build trust, influence decisions, and manage expectations across departments and leadership levels.
  • Confident, diplomatic professional who navigates competing priorities and high-visibility situations with sound independent judgment.
  • Proactive problem solver who anticipates stakeholder needs, negotiates priorities, and delivers solutions.
  • Strong organizational and project management capabilities; able to lead multiple initiatives in a fast-paced, deadline-driven environment.
  • Collaborative, emotionally intelligent leader who promotes accountability, respect, and composure under pressure.
  • Excellent presentation, storytelling, and writing skills, including advanced executive-level presentation design (PowerPoint, Google Slides, Keynote, Canva).
  • Meticulous attention to detail with a strong commitment to accuracy, quality, and brand integrity.
  • Proven ability to align creative vision with business strategy and enterprise-level stakeholder needs.
  • Demonstrated success partnering with senior leaders and managing or directing creative teams in complex organizational environments.
  • Flexible, resourceful, and committed to continuous learning and staying current with industry trends and technology.


Education and Experience:

  • Required:
    • Bachelor's degree; OR 4 years of relevant professional experience in lieu of a degree
    • Seven (7) or more years of professional design experience, with demonstrated growth into increasingly complex creative and leadership responsibilities
  • Preferred:
    • Above-mentioned Bachelor's degree in Graphic Design or a related field
    • Experience serving in a senior, lead, or Art Director role is preferred.
    • Equivalent combinations of experience, talent, and demonstrated leadership will be considered.


Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test! Not completing this assessment could result in disqualification from consideration for this position.

Candidates with a disability in need of an accommodation to fulfill our application requirements should email [redacted].

A day in the life:

  • Lead and direct creative concepting and design execution for high-visibility client campaigns, national sales initiatives, monthly sales/support meetings, and department marketing materials.
  • Develop, design, and lead the creation of high-impact presentation decks for National Sellers and executive leadership in National Sales and Programmatic, ensuring clarity of message, strategic alignment, and visual excellence across all enterprise-facing materials.
  • Provide authoritative creative guidance, feedback, and mentorship to the design team to achieve the highest standards of design excellence.
  • Serve as the primary liaison and strategic advisor between Creative Services and internal partners (National Sales, Marketing, Programmatic, and corporate departments), balancing customer service with the protection of team priorities, capacity, and creative standards.
  • Manage and prioritize complex, high-volume project pipelines, negotiating timelines, deliverables, and expectations with demanding and fast-moving stakeholders.
  • Collaborate with Sales and Programmatic leadership to interpret creative briefs, clarify business objectives, and ensure output aligns with revenue goals and organizational strategy.
  • Present creative work internally and externally, clearly and confidently communicating concepts, rationale, and strategic value to diverse audiences, including executive leadership.
  • Research, review, and recommend photography, illustration, and videography to support creative strategy and elevate campaign quality.
  • Stay current with creative trends, design technology, and industry best practices to strengthen the team's capabilities and elevate the quality of the concepts and materials produced to ensure Lamar's visual identity remains competitive and contemporary.
  • Oversee and approve the quality of final deliverables, ensuring accuracy, brand consistency, and readiness for multi-channel production.
  • Manage creative resources for approved projects, including prioritizing assignments, allocating workload, and ensuring timely delivery under tight deadlines.
  • Communicate project status, risks, and resource needs to leadership with proactive foresight and solution recommendations.
  • Hire, train, mentor, and evaluate team members, fostering a culture of collaboration, accountability, and continuous improvement.
  • Provide developmental coaching to designers, ensuring skill growth, professional maturity, and readiness for increasing responsibility.
  • Partner with production teams to support the execution of final creative assets across digital and traditional media channels.


Physical Demands and Work Environment:

  • The primary work environment is an office setting.
  • Physical demands include light lifting, visual acuity for design and reading, and sitting for extended periods.
  • Some travel may be required (less than 20%).

About Lamar Advertising Company

Lamar Advertising is an outdoor advertising company which operates billboards, logo signs, and transit displays in the United States and Canada. The company was founded in 1902 by Charles W. Lamar and J.M. Coe, and is headquartered in Baton Rouge, Louisiana. The company has over 200 locations in the United States and Canada. They have reportedly more than 325,000 displays across the USA. Lamar Advertising Company became a real estate investment trust in 2014. Lamar Advertising Company was founded in 1902 by J.M. Coe and Charles W. Lamar. The Company became independent under its current name in 1908 in Pensacola, Florida, when Charles W. Lamar, Sr. and J.M. Coe decided to dissolve their three-year partnership using a coin toss to divide their assets. The Pensacola Opera House and the Pensacola Advertising Company that was created to promote it were to be divided between the two men. Charles W. Lamar lost the toss and was left with the less-lucrative poster company, which he renamed the Lamar Outdoor Advertising Company. The Pensacola Opera House was destroyed during Hurricane Four of the 1917 Atlantic Hurricane season, with the Saenger Theatre later built on the site. In 2004, Lamar acquired Obie Media Corporation of Eugene, Oregon, adding 250 faces to its Washington and Idaho regions.
Learn more about Lamar Advertising Company
Size
3,350 employees
Market Cap
$9.4 billion
Industry
Business Services
Net Income
$243.3 million
Founded
1902
5 Year Trend
+3.6%
Revenue
$1.5 billion
NASDAQ
LAMR
* Ladders Estimates

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