National Account Manager – Reels Division
Remote Southeast Territory | 50%+ Travel

Sonoco’s Reels division is an industry leader in packaging solutions for the wire and cable market, offering one of the industry’s most extensive product portfolios including wooden, steel, composite, plywood, and recycled reels. With four manufacturing facilities and 22 distribution centers across the United States, Sonoco provides broad coverage, responsive service, and long-standing customer partnerships across North America and global markets.

This role is part of a lean, highly visible commercial team where each team member plays a critical role in the success of the business. The ideal candidate will bring a strategic, relationship-driven approach and thrive in a collaborative environment that requires influencing across functions without direct authority.

What You’ll Be Doing:

• Manage and grow strategic national accounts within the North America
• Develop and maintain strong customer relationships across multiple levels of an organization, including executive leadership
• Create and execute strategic account plans focused on growth, profitability, customer retention, and long-term partnership development
• Collaborate closely with operations, manufacturing, customer service, finance, and leadership teams to support customer initiatives and deliver solutions
• Lead customer business reviews focused on sales performance, quality, delivery, and value-generating opportunities
• Monitor customer trends, competitive activity, market conditions, and business opportunities to support strategic planning efforts
• Coordinate pricing discussions, contract activities, and sales forecasting initiatives across assigned accounts
• Identify and develop value-added solutions and cost savings opportunities that support customer objectives and total cost of ownership (TCO) initiatives
• Represent the voice of the customer internally while balancing both customer and business needs
• Support trade shows, customer engagement activities, and market visibility efforts as a representative of Sonoco and the Reels division
• Deliver professional presentations and communicate effectively with both internal and external stakeholders
• Build strong cross-functional relationships and lead collaborative efforts across divisions and teams without direct reporting authority

We’d love to hear from you if:

• Strong strategic account management and relationship-building experience
• Proven ability to influence, collaborate, and lead within cross-functional environments
• Commercial acumen with the ability to identify customer value opportunities and support business growth
• Strong communication, presentation, and relationship management skills
• Ability to operate effectively within a lean, highly collaborative team environment
• Experience managing large or complex customer relationships is preferred, $20M+
• Industrial or manufacturing sales experience is beneficial but not required
• Candidates with strong corporate or global account exposure and high growth potential are encouraged to apply
• Bachelor’s degree preferred

Location & Travel:

• Remote- Southeast preferred
• Ideal candidate locations include GA, TN, NC, SC, or AL
• Requires 50%+ travel depending on candidate location
• Relocation assistance available for qualified candidates

Compensation:

The annual base salary range for this role is $124,800 – $140,400 plus competitive commission opportunity.