YETI Holdings, Inc.

Director, National Account Sales - Sport & Wellness

YETI Holdings, Inc.$120K — $150K *
Retail & Consumer Goods
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 12+ years in wholesale sales, merchandising, planning, or buying within consumer or retail-driven brands.
  • 8+ years in a leadership role.
  • Proven experience managing relationships with large National or Strategic retail accounts.
  • Strong retail math and analytical skills; proficient in leveraging POS data.
  • Exceptional communication and presentation abilities at all organizational levels.

Responsibilities

  • Drive revenue, margin, and sell-through performance in National and Strategic Accounts.
  • Manage senior-level relationships with Dick's Sporting Goods and other key accounts.
  • Develop account strategies that align with YETI's market priorities and consumer base.
  • Utilize POS and inventory data to identify growth opportunities and risks.
  • Lead and mentor a team of National Account Sales Managers, establishing performance expectations.
  • Serve as the sales representative for National Accounts in cross-functional discussions.
  • Ensure cohesive storytelling and strategy execution across all accounts.

Benefits

  • Comprehensive benefits package including health and wellness initiatives.
  • Professional development opportunities to grow and advance within the company.
  • Collaborative work environment focused on teamwork and innovation.
  • Employee discounts on YETI products.
  • Flexible work arrangements to support work-life balance.
Full Job Description
ABOUT THE ROLE

YETI is seeking a Director, National Account Sales to lead growth across National and Strategic Accounts within the Sport & Wellness vertical. This role is responsible for driving commercial performance, owning senior-level customer relationships, and leading a team of National Account Sales Managers. Grounded in strong retail fundamentals and data-driven decision making, this leader will translate point-of-sale insights into actionable strategies that unlock growth with YETI's most important wholesale partners.

WHAT YOU'LL DO

Drive National & Strategic Account Growth
• Manage revenue, margin, and sell-through performance across National and Strategic Accounts in the Sport & Wellness vertical.
• Directly manage the full business and senior relationship with a key national retail partner while serving as the primary point of contact at the DMM and VP levels for all National/Strategic accounts in the vertical
• Set account strategies that align with YETI's broader GTM and vertical priorities including identifying and building thoughtful assortments that align with our retailers' consumer base
• Contribute to vertical annual planning and long-range strategy, influencing assortment, channel, and investment decisions.

Lead Account Strategy & Execution
• Leverage deep understanding of POS, inventory, and retail math to identify opportunities, risks, and growth drivers.
• Translate data into compelling narratives for buyers and senior executives to influence assortment, placement, and investment decisions.
• Partner with Finance and Planning to manage forecasts and in-season performance.

Build & Lead High-Performing Teams
• Lead, coach, and develop a team of National Account Sales Managers responsible for additional strategic customers.
• Establish clear priorities, accountabilities, and performance expectations.
• Foster a culture of collaboration, ownership, and results.

Drive Cross-Functional Alignment
• Act as the senior sales voice for National Accounts within the Sport & Wellness vertical.
• Partner closely with Merchandising, Marketing, Product Development, Demand Planning, Operations, and Finance to deliver integrated GTM execution.
• Ensure consistency in storytelling, assortment strategy, and execution across accounts.

WHAT YOU BRING
• 12+ years of experience in wholesale sales, merchandising, planning, or buying within consumer or retail-driven brands, 8+ years in a leadership role.
• Proven experience owning relationships with large National or Strategic retail accounts.
• Strong retail math and analytical skills with the ability to interpret and leverage POS data.
• Demonstrated success leading and developing sales teams.
• Exceptional communication and presentation skills; comfortable influencing at the buyer, DMM, and executive levels.
• Strategic mindset paired with strong operational execution.
• Demonstrated ability to grow talent, foster high-performance culture, and influence across senior cross-functional partners

HOW SUCCESS IS MEASURED
• Revenue growth and profitability versus plan across National Accounts.
• Sell-through performance and inventory health at key partners.
• Strength and depth of senior-level retail relationships.
• Team performance, engagement, and development.

LOCATION & TRAVEL

This role is based at our Austin, TX headquarters and is designed for a leader who thrives through in-person collaboration, real-time problem solving, and active engagement with cross-functional partners.

Periodic travel is expected to key retail partners, markets, and internal meetings.

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Benefits & Perks:

Click here to learn about the benefits and perks we offer at YETI.

About YETI Holdings, Inc.

YETI Holdings, Inc. designs, markets, and distributes products for the outdoor and recreation market under the YETI brand in the United States, Canada, Australia, and Japan. The company offers hard and soft coolers, as well as storage, transport, outdoor living, and associated accessories. It also provides drinkware products, including colsters, lowballs, stackable pints, mugs, tumblers, bottles, and jugs, as well as accessories comprising bottle straw caps, tumbler handles, and jug mounts under the Rambler brand. The company sells its products through independent retailers, including outdoor specialty, hardware, and sporting goods stores, as well as through Website and online retailers.
Learn more about YETI Holdings, Inc.
Size
823 employees
Market Cap
$3.4 billion
Industry
Net Income
$155.8 million
Founded
2015
5 Year Trend
+11.5%
Revenue
$1 billion
NASDAQ

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