Red Bull

National Account Manager

Red Bull • $80K — $95K *
Vancouver, BC V5K 5J9In-Person
Food & Beverages
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Minimum 3 years of sales experience or equivalent category management experience in beverage, CPG, or FMCG sectors.
  • Strong analytical skills with experience in data sourcing from Nielsen or IRI.
  • Excellent communication and active listening abilities.
  • Creative and solution-oriented mindset.
  • In-depth knowledge of the FMCG industry.
  • Self-motivated and independent working capabilities.
  • Proficient in Microsoft Excel and PowerPoint; experience with SAP is a plus.
  • Bilingualism in English and French is an asset.

Responsibilities

  • Expand Red Bull's market presence and enhance in-store execution to meet Perfect Store Standards.
  • Execute contract distribution on priority packages as per HQ direction.
  • Ensure key accounts maintain Red Bull's merchandising standards.
  • Sell Red Bull's strategic vision using best practices and available tools.
  • Customize sales presentations to align with customer needs.
  • Develop and implement an annual promotion schedule aligned with national objectives.
  • Analyze ROI of promotional activities and communicate insights.

Benefits

  • Permanent position with benefits eligibility.
  • Travel requirement of 20-30%.
Full Job Description
The National Account Manager (NAM) main priorities are selling and executing Red Bull strategy and initiatives to local key account chains (KA). Influencing execution of regional programs via local Decision Makers (DMs) Key responsibilities include: owning local key account budgets, market share and sales volume; developing productive business relationships with assigned key accounts; and developing solutions that resonate with customer needs while achieving Red Bull goals.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:
  • KEY RESPONSIBILITIES
  • #MANAGEMENT AND DEVELOPMENT OF LOCAL KEY ACCOUNTS:
    • Expand Red Bull reach and improve in-store execution towards Red Bull Perfect Store Standards
    • Executes distribution on priority packages in-line with HQ recommendations.
    • Ensures all assigned key account's schematics reflect Red Bull standards.
    • Aggressively sells Red Bull's strategic vision by utilizing best practices and available tools
    • Customizes presentations to better appeal to customer's needs
    • Develops annual promotion schedule in accordance with national goals
    • Creatively sells Red Bull standards and 4P strategy in a way that resonates with the customer's needs
    • Ensures all promotions are accompanied by effective POS and incremental displays
    • Customizes sales pitch to achieve account goals while driving effective, permanent displays
    • Evaluates ROI prior to recommending specific POS or customized solutions
    • Determine GAP within Regional key accounts and built plans to address them.
  • #MANAGEMENT AND DEVELOPMENT OF LOCAL KEY ACCOUNTS:
    • Actively develops relationships with key decision makers via business reviews, communication, etc.
    • Drives execution of account programs through local Decision Makers (DMs)
    • Consistently pursues incremental opportunities over-and-above programs
    • Maintains key point of local knowledge regarding accounts
    • Routinely engages in opportunities to build relationships and 'wire' key accounts beyond buyer level
  • BUDGETS AND ANNUAL PLANNING
    • Constructs annual Customer Marketing Agreements and manages associated funds for all designated key accounts on a weekly and monthly basis
  • BUSINESS ANALYSIS
    • Works with Category Analyst to evaluate ROI in regards to 'pay-for-space' agreements and communicates key learnings to National Accounts Director.
    • Drives post-promotion analysis to evaluate promotional effectiveness
  • BUSINESS ANALYSIS
    • Works with Category Analyst to evaluate ROI in regards to 'pay-for-space' agreements and communicates key learnings to National Accounts Director.
    • Drives post-promotion analysis to evaluate promotional effectiveness
  • BUSINESS REVIEWS
    • Conducts quarterly business reviews
    • Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition
    • Provides Energy Insights that drive change in promotion, price, or display practices
  • COMMUNICATION WITH FIELD TEAMS
    • Uses appropriate communication processes to keep Field Teams informed of Key Account programs and initiatives
    • Routinely visits Field Teams to ensure personal contact and open lines of communication
  • COMMUNICATION WITH FIELD TEAMS
    • Uses appropriate communication processes to keep Field Teams informed of Key Account programs and initiatives
    • Routinely visits Field Teams to ensure personal contact and open lines of communication


EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • EXPERIENCE & KNOWLEDGE REQUIRED
  • Minimum 3 years Sales experience (or equivalent category management experience) with a strong track record of
  • success, preferably in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods)
  • industries or within a Direct Store Delivery DSD) operation
  • Strong analytical skills and experience using internal and external data sources (i.e. Nielsen, IRI)
  • Excellent communication and active listening skills
  • Creative, solution-oriented mindset
  • In-depth knowledge of FMCG industry
  • Self-motivated and able to work independently
  • Must be proficient in Microsoft Excel and PowerPoint
  • Previous experience with SAP preferred
  • Knowledge of regional major accounts operation, an asset
  • EDUCATION (IF APPLICABLE) REQUIRED
  • Bachelor's Degree Preferred
  • LANGUAGE REQUIREMENTS
  • Bilingual (English/French) is an asset
  • TRAVEL
  • 20-30%
  • Travel 20-30%
  • Permanent
  • Benefits eligible


JOIN THE TEAM

About Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987. Red Bull is sold in a tall and slim blue-silver can, and is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia AlphaTauri, FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil, RB Leipzig, EC Red Bull Salzburg, Red Bull Ghana), celebrity endorsements, and music, through its record label Red Bull Records.
Learn more about Red Bull
Size
12,000 employees
Industry
Food & Beverages
* Ladders Estimates

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