Red Bull

National Account Manager

Red Bull$95K — $115K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of FMC account management or marketing strategy experience
  • Experience in beverage or Consumer Packaged Goods (CPG) industries preferred
  • Strong analytical skills with experience in data-driven insights
  • Excellent communication, leadership presence, and active listening skills
  • Advanced strategic planning and financial management expertise
  • Innovative and solution-oriented mindset
  • Bachelor's Degree required, fluency in English; additional languages a plus

Responsibilities

  • Build and strengthen strategic relationships with Compass Group stakeholders
  • Support joint business planning to drive growth and visibility
  • Influence customer decisions using data insights and strategic recommendations
  • Identify and execute opportunities to enhance Red Bull's market position
  • Drive accountability through business reviews and performance evaluations
  • Collaborate with various internal teams for comprehensive support
  • Track sales volumes and analyze reports to optimize performance

Benefits

  • Permanent position
  • Travel requirement: 60-70%
  • Eligibility for benefits
Full Job Description
The National Account Manager (NAM), Compass Group, plays a key role in supporting and growing Red Bull's partnership across Compass Group's foodservice sectors. Working closely with the Sr. Manager, Compass Group, this individual helps drive Red Bull's strategic priorities by developing and executing sector-specific business plans, identifying new opportunities for growth, and building strong relationships with stakeholders across the Compass organization.

This role is responsible for supporting national initiatives, enhancing sector programming strategies, and helping expand Red Bull's presence across Compass sectors through both vertical and horizontal distribution opportunities. The NAM will collaborate with a wide range of internal partners, including Field Sales, On Premise Key Account, On Premise Distribution, and On Premise Marketing teams to align efforts, deliver value to customers, and achieve shared business objectives.

Success in this role comes from the ability to balance strategic planning with strong execution, foster collaborative partnerships, and identify opportunities that support sustainable growth for both Red Bull and Compass Group.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:
  • NATIONAL ACCOUNT MANAGEMENT
    Builds and strengthen strategic relationships across Compass Group sector stakeholders to accelerate growth and advance shared business objectives
    Supports joint business planning and execution to drive volume, distribution, visibility, and market share growth
    Influences customer decision-making through data-driven insights, business reviews, and strategic recommendations
    Identifies and execute high-impact opportunities that enhance Red Bull's share position and performance within Compass Group
    Drives accountability and alignment through ongoing business reviews, performance evaluation, and action planning
    Represents Red Bull in key customer and industry forums & events to strengthen relationships and unlock new growth opportunities
  • CROSS-FUNCTIONAL PARTNERSHIP
    Collaborates with Distribution, Marketing, Brand, Finance, Analytics and Category teams for total On Premise support of Compass Group sectors
    Communicates with key stakeholders within the Regions to drive execution and to provide and receive account and program feedback
    Conducts regular reviews with Region leadership, RAMs and Sr. Manager, Compass to view program results and plans
  • CATEGORY LEADERSHIP
    Leads efforts to establish key category priorities directly with sectors and positions Red Bull as a top-tier partner
    Helps develop category insights and support channel execution
    Identifies and shares best practices to win new customers and stand out from competitors
  • BUSINESS REVIEWS & REPORTING
    Tracks monthly sales volumes and analyzes internal and external reports to mitigate gaps
    Conducts quarterly sales and financial target reviews, including competitive analysis
    Evaluates post-promotion effectiveness to optimize future investments
    Oversees account budgets with a focus on ROI and cost efficiency


EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • 5-7 years of experience within FMC account management or marketing strategy, preferably with experience leading strategic planning across teams
  • Experience in beverage or CPG (Consumer Packaged Goods) industries preferred
  • Strong ability to translate category insights into operational success
  • Strong analytical skills and experience using internal and external data sources/insights
  • Strong leadership presence with excellent communication and active listening skills
  • Advanced strategic thinking, planning, financial management, decision-making, sales presentation, & negotiation skills
  • Innovative, solution-oriented mindset and ability to drive collaboration across diverse functional groups to achieve goals
  • Passion to make significant contributions to the Red Bull organization through continuous process & ways of working improvement.
  • Self-motivated and able to work independently
  • Strong conceptual thinking and design critiquing skills
  • Bachelor's Degree
  • Fluent in English, additional languages an advantage
  • Travel 60-70%
  • Permanent
  • Benefits eligible


WHERE YOU'LL BE BASED

CharlotteNorth Carolina, United States

United StatesRed Bull North America

JOIN THE TEAM

About Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987. Red Bull is sold in a tall and slim blue-silver can, and is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia AlphaTauri, FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil, RB Leipzig, EC Red Bull Salzburg, Red Bull Ghana), celebrity endorsements, and music, through its record label Red Bull Records.
Learn more about Red Bull
Size
12,000 employees
Industry

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