OverviewJob Summary (Primary function):
As a member of the US Marketing / Product Strategy team, the MPN Marketing Manager of Strategic Partnerships and Media will play a pivotal role in several key marketing accountabilities including the strategic development and execution of local, regional and national conferences/conventions, HCP personal promotion, media execution, and marketing budget oversight. This role will reside within the MPN marketing team, reporting to the Senior Director of HCP Marketing and working collaboratively with key internal and external stakeholders across Media, Sales, Business Operations, Medical Affairs and external agency partners.
Essential Functions of the Job (Key responsibilities):
- End to end ownership of local, regional, and national conference plan
- Identify and optimize strategic partnerships with MPN related professional organizations/societies that help ensure success in meeting key promotional objectives
- Partner closely with Omni Channel Strategy lead and internal media team to spearhead media tactics and optimize the brand's media presence and connectivity
- Identify and analyze market insights to help inform brand strategy and tactical plans
- Serve as key collaborative partner with medical, legal and regulatory colleagues as a part of ongoing promotional review processes
- Execute cross marketing strategic initiatives and serve as a key Marketing point of contact for these initiatives with internal stakeholders; Sales, GPO Team, Medical Team, Operations
- Collaborate with external oncology stakeholders including healthcare professionals to inform strategic and tactical workstreams
- Autonomously collaborate with agency partners to ensure timely and optimal execution of the marketing plan
- Maintain a high degree of therapeutic area and competitor knowledge
- Oversee marketing budget allocation, spending and governance
- Enhance the MPN High Performance Team culture with a customer centric, collaborative, solution oriented, and ownership-driven approach
Qualifications:
- At least 2 years of related brand marketing experience in a biopharma/pharma setting
- Hematology/Oncology experience preferred
- Bachelor's degree or higher
- Experience working with agencies and managing budgets
- Ability to develop multi-channel promotional plans
- Strong leadership and prioritization skills
- Strong communication and analytical capabilities
Disclaimer: The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Management reserves the right to change or modify such duties as required.
