Morgan Stanley

Morgan Stanley at Work Marketing, Assistant Vice President

Morgan Stanley$85K — $140K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Undergraduate degree required
  • 5+ years of marketing/communications experience in financial services
  • Experience leading marketing campaigns with strategic execution
  • Agency experience preferred (account management or strategy)
  • Strong analytical, leadership, and organizational skills
  • Ability to communicate effectively to large audiences
  • Knowledge of legal/compliance policies in the financial industry

Responsibilities

  • Define cross-channel marketing strategies for B2C programs
  • Implement omnichannel tactics to engage customer segments
  • Drive growth and communications across the customer journey
  • Synthesize customer data insights to optimize engagement
  • Use customer insights to enhance go-to-market strategies
  • Engage with stakeholders to align on business initiatives
  • Promote marketing journeys with internal and key business partners

Benefits

  • Access to comprehensive workplace benefits and services
  • Opportunity to work with AI and modern marketing tools
  • Collaborative work environment with cross-functional teams
  • Potential for career growth in a leading financial institution
  • Exposure to high-level marketing strategies and insights
Full Job Description
Position Summary:

The Assistant Vice President- Morgan Stanley at Work Marketing will be responsible for driving multi-channel digital marketing driving deeper engagement during the participant's lifecycle. These effort tie to lead warming and overall engagement of products and services available to employees that receive Morgan Stanley at Work's corporate services across stock plan, financial wellness and more. This individual's efforts will be directly connected to key strategic communications to establish and build relationships with employees receiving workplace benefits from Morgan Stanley at Work. This individual will serve as the lead marketer for various campaigns and will lead the execution related to positioning, messaging, channel mix & measurement/attribution.

Principal Areas of Responsibilities:

  • Define cross-channel campaign strategy on across B2C audiences for various programs and initiatives.
  • Partner cross-functionally to implement omnichannel tactics to engage key customer segments.
  • Drive best-in-class growth and communications across the customer journey utilizing modern tools and AI.
  • Synthesize data insights across customer demographics and web analytics to optimize engagement touchpoints and improve conversion.
  • Tap into customer insights and competitive intelligence to inform the go-to-market strategy and over time, improve adoption tactics.
  • Actively engage with key stakeholders throughout the organization including technology, legal, compliance, risk, field communications, and other corporate marketing teams to ensure alignment and deliver on key business initiatives.
  • Evangelize the marketing experiences and associated journeys with internal stakeholders and key business partners.


Knowledge and Skills Required:

  • Undergraduate degree required
  • A minimum of 5 years of marketing and/or communications experience within financial services
  • Experience leading marketing campaigns, both strategic direction and execution
  • Agency experience is a plus (account management or strategy)
  • Knowledge and passion for understanding the customer journey and client insights
  • Solid analytical and leadership skills
  • Excellent interpersonal, collaboration, client focus and organizational skills
  • Strong ability to communicate & present to large audiences
  • Ability to simultaneously manage and prioritize multiple engagements
  • Knowledge of legal and compliance policies related to financial service industry a plus
  • Experience with leveraging multiple marketing channels
  • Excellent written and verbal communication skills
  • Excellent interpersonal, collaboration, client focus and organizational skills
  • Knowledge of legal and compliance policies related to financial service industry a plus


Expected base pay rates for the role will be between 85,000 and 140,000 per year at the commencement of employment. However, base pay if hired will be determined on an individualized basis and is only part of the total compensation package, which, depending on the position, may also include commission earnings, incentive compensation, discretionary bonuses, other short and long-term incentive packages, and other Morgan Stanley sponsored benefit programs.

About Morgan Stanley

Morgan Stanley Investment Management are active managers of capital, working to outperform the market and deliver results for their clients. Morgan Stanley Investment Management's long-tenured professionals apply their experience and expertise across public and private markets, in single-sector, multi-asset and custom solutions.

Morgan Stanley Careers

Joining Morgan Stanley today means becoming part of a global team dedicated to strengthening communities, pioneering innovation, and fostering diversity. As a leading global financial services firm, Morgan Stanley offers unparalleled job opportunities, career growth, and a culture of leadership that together create an exceptional employment experience. Work You’ll Do At Morgan Stanley, you will collaborate with knowledgeable professionals to drive innovation and deliver solutions in financial services. Our team is composed of diverse, talented individuals who bring their unique skills and perspectives to work every day, setting the standard for leadership in the global market. Morgan Stanley is not just a company; it's a place where ambitious, creative, and skilled individuals can build a rewarding career. Here, you can experience the benefits of a vibrant culture dedicated to professional growth and diversity training. Internship Programs Kickstart your career with Morgan Stanley’s internship programs. These positions offer invaluable industry insights and professional experience to students and recent graduates. Interns at Morgan Stanley gain hands-on experience, working alongside seasoned experts in a dynamic, supportive environment. Innovation and Professional Growth We believe in the power of innovation to solve complex problems and encourage our team to think differently and act boldly. Morgan Stanley supports your career development through comprehensive training, development programs, and leadership workshops, ensuring that every employee has the tools they need to succeed. Join Our Team Explore the various job opportunities at Morgan Stanley, from entry-level positions to executive roles. We are hiring individuals who are passionate about finance and eager to contribute to a team that values integrity, excellence, and a forward-thinking mindset. Enhance your skills through our networking events, mentorship opportunities, and ongoing professional development. Stay Connected Keep up to date with the latest from Morgan Stanley Careers by subscribing to our job alert emails. Tailor your preferences to receive updates about new postings, career tips, and exclusive insights from our team leaders. Apply Now Ready to take the next step in your career? Search open positions that match your skills and interests on the Morgan Stanley Jobs portal. Prepare your resume, refine your interview techniques, and join a company that values innovation and leadership. At Morgan Stanley, we’re not just building careers—we’re developing leaders. Discover how far your talents can take you by joining our team today.
Learn more about Morgan Stanley
Size
77,000 employees
Market Cap
$144.1 billion
Industry
Net Income
$10.9 billion
Founded
1935
5 Year Trend
+10%
Revenue
$52 billion
NASDAQ

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