Abbott

Molecular Marketing Director

Abbott • $149K — $298K *
Lake Forest, IL 60045In-Person
Pharmaceuticals & Biotech
8 - 10 years of experience
Reposted 1 week ago
Job Overview by Ladders

Qualifications

  • 5-10 years of marketing experience with a focus on molecular diagnostics.
  • Demonstrated success in launching new products and driving commercialization.
  • Proven ability to manage multiple marketing projects effectively.
  • Strong skills in market research, forecasting, and pricing strategies.
  • Excellent communication and presentation skills.
  • Bachelor's degree required; MBA preferred with a focus on marketing.
  • Familiarity with industry regulations and quality management systems.

Responsibilities

  • Lead the Molecular Marketing portfolio for Abbott's Infectious Disease products.
  • Develop and execute marketing initiatives and product launches.
  • Create impactful messaging and marketing programs for diverse customer types.
  • Evaluate traditional promotions to enhance marketing strategies.
  • Optimize S&OP processes for better marketing alignment.
  • Identify and cultivate relationships with Key Opinion Leaders in the market.
  • Work collaboratively with cross-functional teams to align product messaging.

Benefits

  • Opportunities for professional growth and development.
  • Collaborative work environment with cross-functional teams.
  • Ability to shape product adoption across multiple healthcare segments.
  • Engagement with leading market insights and commercial strategies.
  • Travel opportunities related to stakeholder engagement and market outreach.
Full Job Description
JOB DESCRIPTION:

The Opportunity The scope of this position includes leading the Molecular Marketing portfolio for Abbott's US Infectious Disease Commercial Business. The scope of products included: ID NOW System including COVID-19, Flu, Strep A, RSV, along with instrumentation, software and connectivity. This position will support the products in both existing and new customer types ranging from the traditional healthcare settings (Hospital, POL, Urgent Care. The Molecular Marketing Director will have three (3) direct reports (ID NOW Marketing Manager, Connectivity Marketing Manager, and Associate Marketing Manager) to support the various product lines, launches and initiatives.

What You'll Work On
  • Leverage Customer Segmentation insights to determine new approaches or new/emerging market opportunities.
  • Lead commercial marketing team in the development and execution of marketing initiatives such as product launches for molecular technologies.
  • Develop refreshed, compelling messaging and marketing programs across all customer types that articulate the core value propositions across the portfolio
  • Lead cross-functional team to assess traditional Respiratory Promotions and develop comprehensive, impactful end-use customer and distribution approach that will maximize the expanded footprint of the technologies.
  • Engage with key stakeholders to continue to improve the S&OP processes to maximize marketing alignment throughout the organization.
  • Position Abbott market leading products across the continuum of Respiratory products with key customers.
  • Campaigns and messaging to be targeted to the end-user customers, distributors and US Infectious Disease field organization.
  • Work cross functionally with core ID business unit, RMDx division resources and other Abbott Divisions to ensure messaging alignment and best utilization of resources.
  • Conduct market research needed to inform US commercial strategies in coordination with BU market insights team.
  • Engage with the product development team and business unit marketing team to help inform product characteristics desired by targeted customer types.
  • Serve as a key voice of the US Market and develop commercial approaches to reach the varied customer segments.
  • Engage sales training team to develop impactful, comprehensive and ongoing training programs providing product, customer and market insights to accelerate product adoption and utilization.
  • Identify Key Opinion Leaders (KOLs), along with the scientific affairs team, that will help to further establish the ID NOW POC platform in this market space with a rapid pace of adoption.
  • Engage outside agencies, along with Scientific/Medical Affairs and Medical Education teams, to incorporate clear and compelling value propositions by customer type and segment.
  • Establish strong relationships with commercial leadership to leverage insights and to help drive product acceptance by customers.

Required Qualifications
  • Proven success in developing and executing marketing programs.
  • Demonstrated success in launching new products and driving compelling value propositions to accelerate product adoption.
  • Proven ability to multi-task several projects and deliverables for varied internal and external customers.
  • Proficient at forecast modeling and pricing approaches.
  • Strong communication skills with demonstrated ability to create and deliver professional and impactful presentations.
  • Bachelor's degree required. Ten (10) + years of relevant industry experience. History in point-of-care (POC) diagnostics and molecular platforms preferred.
  • Demonstrates understanding of the applicable industry regulations and quality management systems including product labeling and claims.

Preferred Qualifications
  • MBA with marketing emphasis desired.
  • Knowledge of all aspects of medical marketing and sales, in addition to a strong strategic market and data analysis skills.


The base pay for this position is
$149,300.00 - $298,700.00
In specific locations, the pay range may vary from the range posted.

JOB FAMILY:
Marketing Support

DIVISION:
ID Infectious Disease

LOCATION:
United States > Lake Forest : J55

ADDITIONAL LOCATIONS:

WORK SHIFT:
Standard

TRAVEL:
Yes, 20 % of the Time

MEDICAL SURVEILLANCE:
Not Applicable

SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

About Abbott

Abbott Careers

Joining Abbott means becoming part of a globally diverse team dedicated to making a lasting impact on human health. As a leader in healthcare innovation, Abbott provides a dynamic workplace where careers flourish through growth, leadership, and diversity training.

Opportunities at Abbott

Explore a world of opportunities with our team. Whether you're seeking job opportunities in engineering, marketing, research, or healthcare, Abbott offers a variety of positions that allow professionals to grow their careers. Our commitment to diversity and innovation is evident in every aspect of our work, fostering an inclusive culture that values each team member's contribution.

Work You'll Do

At Abbott, every role contributes to our mission of helping people live fuller lives through better health. From groundbreaking research in medical devices to advancements in pharmaceuticals, our team is at the forefront of healthcare innovation. By joining Abbott, you are not just accepting a job; you are embarking on a path of professional and personal growth.

Internship Programs

Kickstart your career with an Abbott internship. Our programs provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Interns at Abbott work on projects that matter, gaining the experience and knowledge necessary to succeed in their future careers.

Professional Development

Abbott is dedicated to the continuous professional development of its employees. With access to cutting-edge technology, leadership programs, and diversity training, our team members are equipped to lead and innovate within the healthcare industry. We support your career journey with robust training programs, mentorship, and opportunities for networking and professional growth.

Benefits and Culture

Our employees enjoy comprehensive benefits designed to support their life and well-being. From health insurance to retirement plans, we ensure our team has everything they need to thrive. Abbott's culture is built on a foundation of respect and integrity, united by a shared commitment to improving health outcomes.

Join Our Team

Discover the impact you can make with a career at Abbott. We are hiring individuals who are passionate, curious, and driven to lead. Search open positions that match your skills and interests on our Jobs page. Prepare your resume, sharpen your interview skills, and get ready to join a team that's at the cutting edge of healthcare solutions.

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Explore Abbott

With a commitment to improving life through innovation, leadership, and diversity, Abbott is a place where you can fulfill your potential. See what exciting and rewarding opportunities await at Abbott by exploring our career opportunities today.

SEARCH ABBOTT JOBS

Join us in our mission to make the world a healthier place through innovation, leadership, and diversity. Your journey to a fulfilling career at Abbott starts here.
Learn more about Abbott
Size
113,000 employees
Market Cap
$189 billion
Industry
Healthcare
Net Income
$4.4 billion
Founded
1944
5 Year Trend
+15.6%
Revenue
$34.6 billion
NASDAQ
ABT
* Ladders Estimates

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