Program Manager - Shop App Push Notifications
Top skills:
1. Project Management: Strong organizational and multitasking skills to manage multiple campaigns and stakeholders effectively.
2. Data-Driven Decision Making: Proficiency in analyzing performance metrics and using insights to optimize campaigns.
3. Communication & Collaboration: Excellent verbal and written communication skills to coordinate with cross-functional teams and craft compelling notification content.
Schedule: Fully onsite
KEY RESPONSIBILITES/REQUIREMENTS:
Key Responsibilities
• Strategy & Planning: Develop and implement a comprehensive push notification strategy aligned with business goals, user segmentation, and personalization.
• Execution & Optimization: Oversee the end-to-end process of push notification campaigns, including content creation, A/B testing, scheduling, and performance tracking.
• Cross-functional Collaboration: Work closely with marketing, product, engineering, and design teams to ensure seamless execution and alignment with broader app initiatives.
• Data Analysis & Reporting: Monitor KPIs (open rates, click-through rates, conversion rates) and leverage insights to refine strategies and improve performance.
• Compliance & Best Practices: Ensure all push notifications adhere to industry best practices, privacy regulations, and company policies.
Education Requirement
• Bachelor's degree in Marketing, Business, Communications, or a related field.
Years of Experience
• 5+ years of experience in digital marketing, product management, or a related role, with at least 2 years focused on push notifications or mobile app engagement.
Preferred Qualifications
• Experience with push notification platforms (e.g., Firebase, Braze, OneSignal).
• Familiarity with user segmentation and personalization techniques.
• Knowledge of A/B testing methodologies and tools.
