PepsiCo

Mktg & Insights Capability Assoc Manager

PepsiCo • $93K — $156K *
Plano, TX 75025In-Person
Media
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's Degree Required, Advanced Degrees preferred
  • 3+ years of relevant experience in quantitative analytics and/or data analysis
  • Media industry or agency experience preferred; CPG-specific a plus
  • Experience with Media Data Signals strongly preferred
  • Solid organizational and project management skills
  • Self-starter, able to work independently and build connections
  • High degree of functional proficiency with Excel and data analytics software

Responsibilities

  • Lead analytics-focused projects related to media mix modeling and optimization
  • Identify opportunities for data quality process enhancements
  • Manage data flow between key providers including media agency and finance
  • Work efficiently across multiple brands, integrating feedback
  • Adapt to fast-paced changes and collaborate on cross-functional teams
  • Prioritize workload to meet business needs and deliver insights
  • Develop team members in driving actionable insights through analysis

Benefits

  • Paid time off including parental leave, vacation, and sick days
  • Comprehensive benefits package including medical, dental, and vision
  • Employee Assistance Program (EAP)
  • Defined Contribution Retirement Plan
  • Bonus based on performance and eligibility
Full Job Description
Overview

This is an exciting role that works across the PepsiCo portfolio of brands in Media Operations and ROI Measurement. This role will give the qualified candidate the ability to influence and grow organizational knowledge through the development and application of insights and analytical techniques across our media investments. Through working with their manager, peers, and key stakeholders, this role will measure the efficiency of how different investments perform, as well as generate insights that will inspire marketers to invest and execute differently. This position will be viewed as a trusted resource within the NA Media team - someone who ensures the usage of the appropriate tools and analytic methods to gain a competitive advantage, and a trusted advisor to a broad set of internal stakeholders.

The Global Measurement team will utilize mix models, predictive analytics and real-time media signals to uncover business drivers and help improve the effectiveness and ROI of our media investment. This is a rare opportunity to influence the agenda and develop processes to unlock the value of performance data towards media ROI, effective communications plans and ultimately business outcomes through optimization recommendations. Through an understanding of applying media analytics, this person would have chance to play supporting role in improving the effectiveness of millions of dollars media investment across divisions

Responsibilities

  • Lead analytics-focused projects related to media mix modeling, real-time media optimization and data governance.
  • Identify opportunities to develop, test, and deploy data quality process enhancements and controls to improve availability and actionability of media reporting data
  • Understand and manage data flow between all key providers including media agency/partners, finance, cross-functional measurement teams and media/marketing teams.
  • Candidate will be required to work efficiently and effectively across multiple brands - building on the feedback from manager and cross functional partners.
  • Ability to work in a fast paced environment, matrix org, adapt to changes and effectively work and collaborate on cross-functional teams.
  • Prioritize own and potentially team's workload to meet both ad-hoc business needs/requests as well as deliver core media insights against cadenced timelines.
  • Lead and develop team member(s) in driving strategic and actionable insights through data analysis.

Compensation and Benefits:
  • The expected compensation range for this position is between $93,500 - $156,450.
  • Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
  • Bonus based on performance and eligibility target payout is 10% of annual salary paid out annually.
  • Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
  • In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.


Qualifications

  • Bachelor's Degree Required, Advanced Degrees preferred
  • 3+ years of relevant experience in quantitative analytics and/or data analysis
  • Media industry or agency experience preferred; CPG-specific a plus
  • Experience with Media Data Signals strongly preferred
  • Solid organizational and project management skills with the ability to manage multiple projects at once delivering strong, detailed execution
  • Data visualization skills desirable
  • Self-starter, able to work independently and build connections with key stakeholders on projects
  • Ability to collaborate with others for a better solution
  • High degree of functional proficiency with Excel, PowerPoint, and data analytics software
  • Strong Written and Verbal Communication Skills


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About PepsiCo

PepsiCo Careers

Joining PepsiCo's global team offers more than just a chance to excel in your career; it's an opportunity to be part of a dynamic and diverse environment where innovation thrives. Work You’ll Do At PepsiCo, we are committed to producing great leaders and fostering a culture of innovation. Our team is dedicated to empowering professionals to master their career paths with PepsiCo. As a leader in the food and beverage industry, we offer unique job opportunities that intersect with cutting-edge technology and market leadership. Lead with Unique Opportunities PepsiCo stands at the forefront of the industry, not only in terms of product quality but also in our approach to leadership and professional growth. We offer a variety of employment paths, including full-time positions, internships, and leadership training programs that are designed to foster diversity and accelerate career development. Work with a Global Team Collaborate with over 260,000 employees worldwide who are united in delivering joy not only to our consumers but also in driving innovation and growth within the company. PepsiCo’s commitment to global diversity and inclusive culture makes it a prime environment for professional development and networking. Introducing PepsiCo’s Professional Growth and Development Programs We are committed to nurturing talent through comprehensive training programs and robust benefits that support both personal and professional growth. Our programs are tailored to help employees at every level of their career to advance and succeed. Innovate and Lead Join the largest team of food and beverage industry experts—dedicated professionals at the intersection of consumer needs, innovative technology, and sustainable practices. Deliver targeted solutions and drive industry leadership through a depth and breadth of knowledge and innovation that’s second to none. Be Part of a Great Team Engage in meaningful work that impacts millions of lives worldwide. At PepsiCo, you’ll harness the power of our global resources and the creativity of our people to improve the way the world accesses the foods and beverages it loves. Future-Proof Your Career With PepsiCo, the sky is the limit when it comes to where your ambition can take you. We offer unmatched opportunities for career advancement along with the training, internship programs, and certification support needed to thrive in your professional journey. Explore Discover how PepsiCo is leading the way in digital innovation and sustainable practices while maintaining a steadfast focus on diversity and employee well-being. Stay Connected Join Our Team Search for open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players ready to take their career to the next level. SEARCH PEPSICO JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at PepsiCo.
Learn more about PepsiCo
Size
309,000 employees
Market Cap
$250.5 billion
Industry
Food & Beverages
Net Income
$7.1 billion
Founded
1965
5 Year Trend
+4.8%
Revenue
$70.3 billion
NASDAQ
PEP
* Ladders Estimates

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