Intuit Inc

Mid-Market Design Strategist for Events

Intuit Inc • $120K — $150K *
Mountain View, CA 94040In-Person
Business Services
11 - 15 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • 12-15 years in design thinking, strategy, product storytelling, or experiential marketing, ideally within B2B mid-market contexts.
  • Deep-rooted design thinking skills with a history of effective prototyping and piloting.
  • Proficient in generative research methodologies and capable of synthesizing actionable insights quickly.
  • Commercial awareness to influence mid-market buyers, focusing on belief transformations instead of mere impressions.
  • Strong storytelling abilities, adept at communicating complex ideas clearly to diverse audiences.

Responsibilities

  • Lead the insight-to-experience content strategy for mid-market events, focusing on audience needs.
  • Design immersive storytelling experiences across various formats including trade shows and webinars.
  • Oversee execution from concept development through live delivery, ensuring strategic intent remains intact.
  • Create impactful mid-market growth experiences that resonate with decision-makers while introducing AI capabilities.
  • Develop compelling innovation narratives and product stories tailored to mid-market customers and partners.
  • Craft scalable frameworks for events adaptable to different markets and contexts.
  • Collaborate with various teams to ensure alignment of event strategies with growth objectives.

Benefits

  • Competitive compensation package with performance-based rewards.
  • Potential eligibility for cash bonuses and equity rewards.
  • Diversity-friendly workplace culture.
Full Job Description
Responsibilities

We are looking for a seasoned design strategist to join the Strategic Events team, as part of the CEO Transformation Office at Intuit focused on the Mid-Market businesses we serve.

Mid-market businesses are underserved, skeptical of enterprise software, and increasingly overwhelmed. Our job is to build experiences that crack that open - experiences so well-designed and so insight-driven that they shift what a mid-market decision-maker believes is possible for their business.

We are looking for a seasoned design strategist to champion Intuit's mid-market audience by fueling all events with insights and business strategy. Customer centricity is at the center of this role - whether we're uncovering insights through deep research studies, bringing customers to life, creating immersive customer demos, and more, we will always put insights and strategic intent at the center of everything we do.

Own the insight-to-experience content strategy for mid-market pipeline events at scale:
  • You'll be the person who keeps the work honest - who asks 'what does this audience need to walk away believing?' and then architect every element of the experience to get them there.
  • Design the storytelling experience whether it's a trade-show, virtual webinar or high-touch executive experience. Co-create it with the team, pressure-test it with stakeholders, and make sure it holds its shape from the first alignment meeting to the final run-of-show.
  • Stay through execution. Strategic intent erodes under production pressure. Your job is to make sure it doesn't - staying embedded through concept development, content builds, and live delivery.


Design and develop high-impact mid-market growth experiences:
  • Build pipeline events and immersive experiences that introduce mid-market decision-makers to Intuit's AI-powered capabilities - in a way that feels immediately relevant to their business, not like a vendor pitch.
  • Develop innovation narratives and product storytelling for mid-market customer and partner audiences - translating complex platform capabilities into clear, compelling value through demos and presentations.
  • Design deep-dive experiences that help mid-market audiences feel the weight of the problems Intuit solves and viscerally understand why Intuit's approach is different.
  • Create scalable experience frameworks that can run across markets, segments, and formats - from intimate roundtables to large-scale pipeline events.


Drive the strategy-to-pipeline connection:

  • Partner closely with commercial, product marketing, and growth teams to ensure pipeline event strategy is tightly aligned with segment-specific growth goals.
  • Use audience insight and behavioral data to continuously sharpen the experience - what's converting, what's falling flat, and what needs to evolve.
  • Build the point of view on what the mid-market audience needs to believe at each stage of the funnel, and design experiences that move them there.


Qualifications
  • Experience: At least 12-15 years in design thinking, strategy, product storytelling, experiential marketing, or a related field. Bonus if you've worked in B2B pipeline or mid-market growth contexts.
  • Design thinking in your DNA: It isn't a workshop tool you pull out occasionally - it's the way you work. You have a track record of scrappy (not crappy) prototyping, piloting, and experimenting to land the right audience experience.
  • Research mastery: Expert in generative research methodologies with killer synthesis skills. You get to clear, actionable insights fast - and you can make a room believe in them enough to build around them.
  • Commercial instinct: You understand what it takes to move a mid-market buyer. You think in terms of belief shifts, not just moments. You know the difference between an experience that's impressive and one that actually converts.
  • Storytelling that moves people. Exceptional written and verbal communication. You can write for a CFO and for a small business owner. You're comfortable with creative briefs, executive narratives, product storytelling, and everything in between.
  • Influence without authority: Proven track record of leading horizontally, managing up, and bringing diverse stakeholders to alignment - especially under ambiguity and against the clock.
  • High tolerance for ambiguity: You thrive in fluid environments. You spot when the team is losing the thread and you bring it back.
  • Galvanizing presence. Experience building genuine energy - in a room, in a team, in a market segment - around an insight, a theme, or a POV.
  • One more thing: At Intuit we truly value diversity. Have a superpower that makes you the person everyone wants on their team? We want to talk to you.


Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

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Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

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At Intuit Inc, every role is a chance to innovate, grow, and make an impact. Join us, and together let's shape the future of finance.
Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

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