Mid-Market Account Executive

Cerifi

$80K — $95K *
US-AnywhereRemote in United States
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of B2B sales experience meeting/exceeding quota
  • Background in selling SaaS, technology, professional education, or EdTech solutions
  • Proven track record in acquiring new customers and increasing revenue
  • Experience with complex, multi-stakeholder sales processes
  • Strong consultative selling skills using established methodologies
  • Excellent negotiation, presentation, and relationship-building abilities
  • Proficient in using Salesforce or similar CRM for pipeline management

Responsibilities

  • Own the full sales cycle for new mid-market accounts
  • Build and manage a healthy pipeline through various prospecting methods
  • Identify and engage decision-makers and stakeholders during the sales process
  • Exceed targets for new business and ARR consistently
  • Lead discovery conversations to align solutions with customer goals
  • Deliver tailored product demonstrations and presentations
  • Maintain accurate sales forecast data and activity records

Benefits

  • Collaborative work environment with cross-functional team partnerships
  • Support for professional growth and career advancement
  • Opportunities for skill development in sales methodologies
  • Access to market intelligence and innovative product solutions
Full Job Description
Job Type

Full-time

Description

The Opportunity

This is a true hunter role. You'll own the full sales cycle-from identifying opportunities and building relationships to presenting solutions, negotiating contracts, and closing new business. You'll work closely with Marketing, Sales Development, Solutions Engineering, and Customer Success to deliver a seamless buying experience while helping organizations invest in the growth of their employees.

If you're energized by building pipeline, winning new business, and exceeding ambitious goals, we'd love to hear from you.

What You'll Own

New Business Development
  • Own the full sales cycle for net-new mid-market accounts, from prospecting through contract execution.
  • Build and maintain a healthy pipeline through outbound prospecting, inbound opportunities, referrals, and strategic account planning.
  • Identify and engage decision-makers while developing relationships with multiple stakeholders throughout the buying process.
  • Consistently exceed monthly, quarterly, and annual new business and ARR targets.

Consultative Selling
  • Lead thoughtful discovery conversations to understand customer goals, challenges, and business priorities.
  • Position CeriFi's solutions through a consultative, value-based sales approach.
  • Deliver compelling product demonstrations and presentations tailored to each customer's needs.
  • Develop business cases, proposals, and pricing strategies that drive customer value and long-term partnerships.

Pipeline Management & Forecasting
  • Maintain accurate opportunity, pipeline, and forecasting data within Salesforce CRM.
  • Manage sales activities with discipline and consistency to support predictable revenue growth.
  • Track progress against key sales metrics while proactively identifying opportunities to improve conversion and win rates.

Market Intelligence & Cross-Functional Partnership
  • Stay informed on market trends, competitor activity, and customer needs to strengthen sales strategies.
  • Partner closely with Marketing, Sales Development, Product, Solutions Engineering, and Customer Success to deliver an exceptional customer experience.
  • Share customer insights that help shape go-to-market strategies and future product development.


Requirements

What You'll Bring

We're looking for someone who combines a hunter mentality with a consultative approach to selling.

You'll likely bring:
  • 5+ years of B2B sales experience with a consistent track record of meeting or exceeding quota.
  • Experience selling SaaS, technology, professional education, or EdTech solutions.
  • Demonstrated success acquiring net-new customers and growing new business revenue.
  • Experience managing complex, multi-stakeholder sales cycles.
  • Strong consultative selling skills using methodologies such as MEDDICC, Challenger, SPIN, or similar frameworks.
  • Excellent negotiation, presentation, and relationship-building skills.
  • Experience using Salesforce or another CRM platform to manage pipeline and forecasting.
  • Highly organized with strong time management skills and the ability to prioritize competing opportunities.
  • Self-motivated, resilient, and comfortable working in a fast-paced, growth-oriented environment.

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