Synthesia

Mid Market Account Executive

Synthesia$80K — $120K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of successful outbound sales experience in Mid Market accounts.
  • Strong skills in outbound prospecting and conducting product demonstrations.
  • Ability to identify client pain points and create compelling value propositions.
  • Experience with structured sales methodologies like MEDDPICC.
  • Proven ability to build business value across organizations and create relationships with key stakeholders.
  • Demonstrated success in high-growth environments.
  • Exceptional verbal and written communication skills, particularly in English.

Responsibilities

  • Run a complete sales cycle from outreach to closure.
  • Build account plans and prioritize top targets within Mid Market accounts.
  • Use MEDDPICC to qualify opportunities and assess risks.
  • Sell across various business functions like HR, L&D, and Marketing.
  • Expand the adoption of Synthesia’s solutions across additional teams in client accounts.
  • Manage all sales pipeline activities in Salesforce.

Benefits

  • Competitive salary plus stock options.
  • Hybrid working environment.
  • Discretionary bonus based on performance.
  • Comprehensive medical, dental, and vision coverage.
  • 401k retirement plan.
  • Paid parental leave policy.
  • 25 days of annual leave in addition to public holidays and paid sick leave.
  • Generous referral bonus scheme.
Full Job Description
About the role...

Synthesia is seeking a Mid Market Account Executive to join us in the US. Reporting to one of our Regional Directors of Mid Market Sales, you will be tasked with generating, establishing and closing opportunities within your designated accounts in our Mid Market segment, which is between 100 and 1,000 employees. Central to this role is the ability to effectively communicate value, inspire prospects, and successfully sell the value of the Synthesia solution. We have ambitious revenue goals this year, and you will play a huge role in how the Mid Market team contributes to this. We are ideally looking for folks based in NYC and Austin (where our regional heads are).

What you'll be doing...
  • Running a full sales cycle within our Mid Market customers from cold outreach to close.
  • With full ownership of your pipeline, you will build your account plans and identify top targets within those accounts.
  • Use MEDDPICC to accurately qualify and identify risk across all opportunities throughout the sales funnel.
  • Selling across lines of business (such as HR, L&D, Customer Care, and Marketing).
  • In your accounts, you'll expand Synthesia's footprint to additional teams that can benefit from the solution.
  • Manage all sales activities in the CRM (Salesforce).

We'd love to hear from you if you have...
  • Successful outbound sales experience where you've closed Mid Market-sized accounts.
  • A PG mindset, with strong experience in outbound prospecting into new accounts and conducting product demonstrations in a value-based sales environment.
  • The ability to identify client pain points and develop unique and compelling value propositions focused on delivering ROI.
  • Experience in reputable, value-driven, methodological sales environments, ideally using MEDDPICC, CoM, or similar.
  • Strong business acumen and examples of how you've built business value and champions across organisations.
  • You've experienced rapid growth - and you thrive in it!
  • Executive presence tied with exceptional verbal and written English.

We'd be particularly excited if...
  • You have experience with video SaaS
  • You bring experience and/or interest in AI
  • You're based in NYC and able to work hybrid from our thriving office!

Our culture and values:
  • Put the Customer First
  • Own it & Go Direct
  • Be Fast & Experimental
  • Make the Journey Fun

Salary: We aim to be competitive based on location, 50/50 split + share options

Benefits:
  • A competitive salary + stock options
  • Hybrid working environment
  • Discretionary based bonus
  • 100% Medical, Dental & Vision
  • 401k Plan
  • Paid parental leave
  • 25 days of annual leave + public holidays + paid sick leave
  • A generous referral scheme

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