Synthesia

Mid Market Account Executive

Synthesia$80K — $120K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of successful outbound sales experience in Mid Market accounts.
  • Proven track record in outbound prospecting and value-based product demonstrations.
  • Expertise in identifying client pain points and crafting compelling ROI-focused value propositions.
  • Experience in structured sales methodologies like MEDDPICC or CoM.
  • Strong business acumen with a history of building value within organizations.
  • Ability to thrive in fast-paced, rapidly growing environments.
  • Exceptional verbal and written communication skills.

Responsibilities

  • Conduct the full sales process from cold outreach to closing deals.
  • Take ownership of your sales pipeline, developing account plans for top targets.
  • Utilize MEDDPICC for qualification and risk identification during sales cycles.
  • Sell Synthesia solutions across various business lines such as HR and Marketing.
  • Expand Synthesia's influence within accounts to additional teams requiring solutions.
  • Maintain accurate records of sales activities in Salesforce CRM.

Benefits

  • Competitive salary with stock options.
  • Hybrid working arrangement.
  • Discretionary bonuses based on performance.
  • 100% coverage for Medical, Dental, and Vision insurance.
  • 401k retirement plan.
  • Paid parental leave policy.
  • Generous vacation allowance with 25 annual leave days plus public holidays and paid sick leave.
  • Rewarding referral program for employee recommendations.
Full Job Description
About the role...

Synthesia is seeking a Mid Market Account Executive to join us in the US. Reporting to one of our Regional Directors of Mid Market Sales, you will be tasked with generating, establishing and closing opportunities within your designated accounts in our Mid Market segment, which is between 100 and 1,000 employees. Central to this role is the ability to effectively communicate value, inspire prospects, and successfully sell the value of the Synthesia solution. We have ambitious revenue goals this year, and you will play a huge role in how the Mid Market team contributes to this. We are ideally looking for folks based in NYC and Austin (where our regional heads are).

What you'll be doing...
  • Running a full sales cycle within our Mid Market customers from cold outreach to close.
  • With full ownership of your pipeline, you will build your account plans and identify top targets within those accounts.
  • Use MEDDPICC to accurately qualify and identify risk across all opportunities throughout the sales funnel.
  • Selling across lines of business (such as HR, L&D, Customer Care, and Marketing).
  • In your accounts, you'll expand Synthesia's footprint to additional teams that can benefit from the solution.
  • Manage all sales activities in the CRM (Salesforce).

We'd love to hear from you if you have...
  • Successful outbound sales experience where you've closed Mid Market-sized accounts.
  • A PG mindset, with strong experience in outbound prospecting into new accounts and conducting product demonstrations in a value-based sales environment.
  • The ability to identify client pain points and develop unique and compelling value propositions focused on delivering ROI.
  • Experience in reputable, value-driven, methodological sales environments, ideally using MEDDPICC, CoM, or similar.
  • Strong business acumen and examples of how you've built business value and champions across organisations.
  • You've experienced rapid growth - and you thrive in it!
  • Executive presence tied with exceptional verbal and written English.

We'd be particularly excited if...
  • You have experience with video SaaS
  • You bring experience and/or interest in AI
  • You're based in NYC and able to work hybrid from our thriving office!

Our culture and values:
  • Put the Customer First
  • Own it & Go Direct
  • Be Fast & Experimental
  • Make the Journey Fun

Salary: We aim to be competitive based on location, 50/50 split + share options

Benefits:
  • A competitive salary + stock options
  • Hybrid working environment
  • Discretionary based bonus
  • 100% Medical, Dental & Vision
  • 401k Plan
  • Paid parental leave
  • 25 days of annual leave + public holidays + paid sick leave
  • A generous referral scheme

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