Royal Caribbean Group's Creative Marketing Team has an exciting career opportunity for a full time Manager, Social Media reporting to the Senior Manager, Social Media.
This position will be working onsite from Miami. Position Summary:
The Manager, Social Media Creative will lead the strategy, production, and execution of social media content across all Silversea platforms. This role oversees a team of editors, producers, and copywriters, and requires expertise in social media management, content production, video editing, and creative direction that align with our brand's goals. This role partners with key internal and external stakeholders to plan and execute high-quality content - from international shoot logistics to platform publishing - against a strategic editorial calendar. Our ideal candidate has strong leadership, communication, analytical, and strategic thinking skills to define the right priorities for the team and brand.
The Manager, Social Media Creative reports to the Senior Manager, Social Media (Head of Social), oversees the Producer, Copywriter, and Content Creators, and works closely with the Influencer Manager and Influencer team to bring Silversea's content strategy to life across all platforms.
Essential Duties and Responsibilities:
- Lead the social media content strategy and execution across Instagram, Facebook, Threads, TikTok, and YouTube Shorts, with a focus on delivery and growth metrics, aligned with company goals and target audience needs.
- Manage a team to develop and maintain a content capture calendar, coordinating shoots and production timelines to feed the editorial calendar.
- Own ideation and planning of the monthly content publishing calendar across all platforms, collaborating with the Community Manager who oversees posting execution, to ensure timely and consistent delivery.
- Collaborate with the Head of Social Media and Creative Director to package a unified social media visual and verbal system that follows our brand standards in a social-first manner.
- Manage a team of social editors, producers, copywriters, and other collaborators to efficiently deliver a consistent stream of multi-media content.
- Oversee planning and execution of all social content capture shoots, including international travel logistics, shipboard filming, and shore excursion filming, working closely with a Producer to execute across all productions.
- Coordinate with Legal on vendor contracts and rights agreements (PSAs, SOWs, rights buyouts).
- Own budget management for the social content team, including annual trip planning, equipment costs, travel costs, and vendor costs.
- Work with the Head of Social to review content performance data and translate insights into content strategy adjustments.
- Strategize, package, shape and present compelling narratives that resonate with our customers to build our brand.
- Autonomous creation of short-form stories across various earned and owned channels.
- Partner with the PR, Brand, Content, and Paid Media teams to build engaging content that supports their efforts.
- Stay current with industry trends, emerging technologies and content marketing best practices.
- Establish an influential voice in shaping the growth of the Silversea brand, becoming the 'go-to' person for all organic content.
- Enable go-to-market team members to leverage content to engage prospective customers in their stages.
- Provide weekly reporting and status updates to supervisor and executives when applicable.
- Collaborate with marketing, product, and consumer insights to understand audience personas, industry trends, and customer pain points to inform content creation.
- Other duties as required.
Qualifications, Knowledge and Skills:
- 5+ years' experience in a social media and/or content marketing role
- Experience creating, directing, and overseeing the production of video and photo assets for social media.
- Able to craft written, design, and video content.
- Experience shooting short-form social content on iPhone or DSLR camera ensuring lighting, sound, and camera angles are premium, with editing experience in Adobe Premiere.
- Ability to work at a rapid pace, delivering multiple, varied edits throughout the week.
- Hyper-organized and comfortable wrangling resources, timelines, technology, and people to accomplish objectives.
- Hold yourself to the highest standard of excellence in all aspects of your work.
- Ability to rapidly gain an in-depth knowledge of Silversea products and competitors, with prior knowledge of the cruise industry as a whole preferable.
- Global outlook.
- Positive approach to problem solving through analytical thinking and operational efficacy.
- Strong sense of ownership and accountability.
- Understanding of consumer, product, brand, and competitive research.
- Strong critical decision-making and excellent communication skills.
- Cross-functional leadership expertise in a fast-paced and complex environment.
- Self-starter with ability to maintain poise when dealing with ambiguity.
- Experience creating and managing detailed timelines.
- Superior verbal and written communication skills.
- Proficiency with Word, Excel, PowerPoint, Adobe Creative Suite, and Concur.
- Extensive experience with project management software (Wrike strongly preferred), managing high-volume content calendars - 75+ posts and 200+ individual tasks per month.
- Experience with Sprout Social or similar social media management and analytics platforms.
- Familiarity with AI tools (e.g. Claude) to improve content workflows and production efficiency.
We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!
