WestRock

Mgr, Marketing

WestRock$90K — $120K *
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Analytics, or a related field
  • 5+ years of experience in marketing, market intelligence, analytics, or a similar role
  • Preferred experience in Home, Beauty, Personal Care, or Healthcare industries
  • Strong analytical skills with a proven track record of data utilization
  • Excellent communication and presentation skills for translating insights into action
  • Ability to work collaboratively in a matrixed organization

Responsibilities

  • Serve as a marketing partner for the HBH sales teams to support growth initiatives
  • Analyze end market data to identify trends and attractive profit pools
  • Translate market insights into effective marketing strategies and campaigns
  • Develop knowledge of Smurfit Westrock's HBH portfolio and customer needs
  • Collaborate with marketing teams for content development and targeted campaigns
  • Create training materials to enhance sales enablement for HBH customers
  • Assist in preparing for customer meetings and industry events

Benefits

  • Collaborative work environment in a leading packaging company
  • Opportunity to influence marketing strategies across diverse industries
  • Access to innovative resources and support for professional growth
  • Engagement with cross-functional teams and direct input into product development
  • Focus on end market analytics for concrete impact on business growth
Full Job Description
General Information

Job ID
ATR61365

Posting Job Title
Marketing Manager

Locations
GA Atlanta Headquarters, VA Richmond Innovation Design Ctr

Employment Type
Full Time

Date Posted
24-Apr-2026

Relocation Support
No

Description & Requirements

The opportunity:

Smurfit Westrock is seeking a Marketing Manager, Home, Beauty, Personal Care, & Healthcare (HBH) to support organic growth across home, beauty, personal care, and healthcare end markets through insight-led, analytically-driven marketing strategies.

Reporting to the Director of Marketing, HBH, this role will focus on building a deep understanding of HBH end markets-including beauty, personal care, OTC healthcare, home care, and medical-related segment sand translating market and customer insights into targeted marketing strategies that support sales growth and portfolio adoption. A core emphasis of this role is end market analytics, identifying trends that influence packaging demand, materials, formats, sustainability expectations, and go-to-market opportunities.

How you will impact Smurfit Westrock:

Marketing Strategy
  • Serve as a marketing partner and point of contact for the HBH sales teams, supporting customer and segment-level growth initiatives
  • Support the development and activation of end market strategies by analyzing HBH end market data to identify priority sub-segments, emerging trends, and attractive profit pools
  • Review end market and customer analytics to understand trends impacting packaging demand, including product innovation, regulatory changes, sustainability requirements, channel shifts, and consumer behavior
  • Translate market insights into actionable marketing strategies, value propositions, and campaign priorities that help sales teams win with customers
  • Develop a strong working knowledge of Smurfit Westrock's HBH portfolio of packaging solutions and assess applicability to customer and end market needs
  • Partner with innovation to identify portfolio gaps and provide insight-based input on new product or solution opportunities

Content Development
  • Collaborate with marketing communications to develop industry-relevant content, including thought leadership, sales tools, and case studies that demonstrate Smurfit Westrock's HBH expertise
  • Support marketing communications in activating targeted campaigns for HBH customers and segments; track performance and share insights with sales and marketing partners
  • Build foundational expertise in HBH customer buying behaviors and decision drivers through close partnership with Sales and Design teams

Sales Enablement
  • Contribute to sales enablement efforts by developing training materials and messaging that improve sales credibility and demonstrates Smurfit Westrock's differentiated value proposition with HBH customers
  • Assist with preparation for customer meetings, internal strategy discussions, and industry events

What you need to succeed:
  • Bachelor's degree in Marketing, Business, Analytics, or a related field
  • 5+ years of experience in marketing, market intelligence, analytics, or a related commercial role
  • Experience in or exposure to Home, Beauty, Personal Care, or Healthcare industries (brand, packaging, CPG, or adjacent industries) preferred
  • Strong analytical mindset, with experience using data to identify trends, identify market sizes, and support strategic decisions
  • Demonstrated interest in end market analysis, customer insights, and understanding how external trends impact demand
  • Experience partnering with sales or cross-functional teams to support growth initiatives
  • Strong communication and presentation skills, with the ability to translate data into clear insights and recommendations
  • Comfort working in a collaborative, matrixed organization


Candidates are required to undergo a drug screening after receiving a conditional job offer, but before starting employment.

About WestRock

Westrock Coffee Company is an integrated coffee, tea, flavors, extracts, and ingredients solutions provider in the U.S., providing coffee sourcing, supply chain management, product development, roasting, packaging, and distribution services to the retail, foodservice and restaurant, convenience store and travel center, CPG, non-commercial, and hospitality industries.

WestRock Careers

Joining WestRock means becoming part of a global team dedicated to supporting some of the world’s leading companies in packaging and distribution solutions. At WestRock, we believe in fostering an environment of growth, innovation, and leadership, making it an ideal place for professionals looking to advance their careers in a dynamic industry.

Work You’ll Do

At WestRock, your work will directly contribute to our mission of redefining how packaging solutions can drive business success. As part of our team, you will use your skills to collaborate on market-leading projects that focus on sustainability and innovation. With a culture that values diversity and leadership, you will be empowered to lead projects at the intersection of technology, sustainability, and customer engagement.

Join Our Market-Leading Team

Become a part of a team where your ideas and contributions are valued. At WestRock, we are committed to providing job opportunities that enhance your professional skills while promoting a culture of diversity and inclusion. Our team consists of over 50,000 dedicated professionals who are leaders in the packaging industry, driving transformation and delivering results with precision and creativity.

Innovative Work

Engage in work that matters with a company that offers diverse job opportunities, from positions in engineering and design to marketing and supply chain management. WestRock is a place where innovation is at the forefront of what we do, integrating cutting-edge technology and sustainable practices to meet the evolving needs of our customers.

Be Part of a Great Team

Working at WestRock means being part of a supportive network that encourages professional growth and development. Enjoy the benefits of a robust internal networking system, diversity training programs, and leadership development opportunities that help you build a fulfilling career.

Future-Proof Your Career

With WestRock, you are not just finding a job; you are building a career. We offer a wide range of career paths, supported by comprehensive training programs and development opportunities that help you grow at every stage of your professional journey. Whether through an internship, entry-level position, or a leadership role, your potential for growth is limitless.

Explore Job Opportunities and Internships

Discover the various career paths WestRock offers. Whether you are a seasoned professional or a recent graduate, explore how your skills and interests align with our needs. We are continuously hiring and looking for individuals who are curious, innovative, and ready to lead.

Stay Connected

Join the WestRock team and stay up-to-date with the latest in industry trends and company news. Search open positions that match your skills and interests, and prepare your resume to take the first step towards a rewarding career at WestRock.

Keep Up to Date

Stay informed with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here.

Job Alert Emails

Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at WestRock.

Join Our Team

Search for open positions that match your skills and interests. We look for passionate, creative, and solution-driven team players ready to make a difference.

SEARCH WESTROCK JOBS

At WestRock, we are more than just a packaging company; we are a team that believes in innovation, sustainability, and driving growth through inclusive and diverse global leadership. Join us, and be part of a company that values what you bring to the table and helps you turn your professional aspirations into reality.
Learn more about WestRock
Size
49,900 employees
Market Cap
$8.8 billion
Industry
Net Income
-$677.4 million
Founded
1953
5 Year Trend
+7.4%
Revenue
$17.5 billion
NASDAQ

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