5-7 years of experience in brand and communications management
Strong knowledge of commercial communication strategies and best practices
Proficiency in designing training programs with an emphasis on scalability
Excellent collaboration skills with cross-functional teams
Ability to measure and analyze communication effectiveness and training outcomes
Experience in preparing and delivering presentations and training materials
Strong understanding of aligning messaging with business goals
Responsibilities
Develop and manage brand and commercial communications strategies
Lead external commercial communications with leadership and corporate teams
Create integrated communications calendars that align with strategic initiatives
Establish messaging standards for consistency across all communications
Design and implement training programs for product knowledge and sales processes
Collaborate with HR to enhance commercial onboarding experiences
Evaluate and improve effectiveness of training programs based on feedback
Benefits
Opportunity to work for a company with a strong focus on brand development
Dynamic work environment with cross-functional team collaboration
Access to professional growth and training resources
Ability to influence major commercial initiatives and product launches
Exposure to high-level corporate communications strategies
Full Job Description
Brand and Commercial Communications
Develop and manage the company's brand and commercial communications strategy, including product and campaign messaging, dealer communications, customer communications, and field updates.
Own customer communications tied to brand updates, including brand transition messaging, rebrand announcements, product naming and identity changes, and the sequencing of what customers and dealers hear and when.
Lead commercial external communications in partnership with company leadership and the corporate communications team, including product announcements, campaign launches, trade and industry messaging, and coordination with public relations partners on commercial topics.
Create and maintain an integrated commercial communications calendar that aligns brand plans, marketing campaigns, product launches, dealer and customer touchpoints, and major initiatives.
Establish messaging standards, templates, and editorial guidelines that ensure consistency in voice and tone across all brand, dealer, and customer facing communications.
Partner with the corporate communications lead in Human Resources so that commercial messaging and companywide employee communications stay aligned and do not duplicate one another.
Measure communication effectiveness through engagement metrics and feedback from dealers, customers, and field teams, and recommend improvements as needed.
Training and Enablement
Design, develop, and implement scalable training programs for commercial onboarding, product knowledge, selling processes, and strategic initiatives.
Create reusable product specific learning resources, including e learning modules, facilitator guides, toolkits, job aids, knowledge libraries, and self-service content.
Collaborate with Human Resources and department leaders to strengthen commercial onboarding and role specific ramp plans.
Establish a consistent process for identifying, prioritizing, and addressing commercial training needs.
Support the rollout of major commercial initiatives by developing communication, training, and adoption plans.
Evaluate training effectiveness and continuously improve learning programs based on feedback and business outcomes.
Cross Functional Collaboration
Partner closely with Marketing, Sales, Operations, Human Resources, and executive leadership to align commercial communication and enablement efforts with company goals.
Support major product launches, customer events, conferences, and strategic initiatives by developing messaging, campaign content, and enablement resources.
Serve as a trusted advisor on commercial messaging strategy, brand adoption, and field readiness.
Brand Alignment and Commercial Field Enablement
Serve as the primary liaison between Marketing and all business entities to promote consistent execution of brand plans, strategies, campaigns, and messaging across the organization.
Translate annual marketing and brand plans into actionable communications, training programs, and commercial field enablement initiatives.
Partner with business leaders to align sales, operations, dealers, and customer facing teams with company messaging, campaigns, product launches, and strategic priorities.
Develop and maintain commercial field enablement tools, such as product launch toolkits, sales playbooks, messaging guides, dealer communication packages, customer communication templates, campaign activation kits, customer facing presentations, competitive positioning guides, value proposition and talking point documents, FAQ libraries, knowledge bases, onboarding materials, brand standards toolkits, commercial readiness checklists, and recorded learning modules.
Coordinate communication and readiness plans for major launches, acquisitions, organizational changes, brand updates, conferences, and market initiatives, including the customer and dealer facing rollout of any brand change.
