General Motors

Media Performance Strategist, Marketing Applied Sciences – Corporate Brands

General Motors • $83K — $127K *
US-AnywhereRemote in Warren, MI
Media
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor’s degree in Marketing, Business Analytics, Communications, Economics, Statistics, or a related field.
  • 5+ years of experience in marketing analytics, media strategy, or performance measurement.
  • Hands-on experience with marketing mix modeling and media measurement techniques.
  • Proficiency in analytical software like Adobe Analytics or Google Analytics, and MarTech platforms.
  • Strong SQL skills for data management and dashboard creation in Power BI.
  • Excellent communication skills for presenting complex data insights.
  • Strong project leadership skills and ability to collaborate with teams.

Responsibilities

  • Lead media measurement insights delivery for Corporate Brands.
  • Transform MMM findings into strategic recommendations for media optimization.
  • Analyze media data to identify performance trends and optimization opportunities.
  • Design and refine marketing measurement methodologies ensuring data integrity.
  • Report on media KPIs and synthesize findings for stakeholders.
  • Implement media taxonomy and marketing governance standards in analyses.
  • Create accessible presentations and dashboards aligned with business objectives.

Benefits

  • Comprehensive health and wellbeing programs including medical, dental, and vision coverage.
  • Retirement savings plan options and life insurance.
  • Paid vacation and holidays, along with sickness and accident benefits.
  • Tuition assistance programs for further professional development.
  • Employee discounts on GM vehicles.
Full Job Description

Job Description

The Role

The Marketing Applied Sciences (MAS) team develops analytics-driven solutions that help GM organizations achieve their business goals. As the Media Performance Strategist, you will manage end-to-end media measurement and insight delivery for GM Corporate Brands, including OnStar and Customer Care and Aftersales. You will use media data across TV, streaming, display, paid search, paid social, and other channels to shape media strategy, budget allocation, and broader marketing decisions. Working within a cross-functional analytics squad, you will build measurement frameworks, advance attribution and marketing mix modeling (MMM) capabilities, and communicate actionable recommendations that improve brand performance.

What You’ll Do

  • Lead delivery of MMM and media measurement insights for Corporate Brands, quantifying the sales and brand impact of media and recommending budget and media-mix optimizations across channels.

  • Elevate MMM findings into strategic, consultative recommendations and communicate complex analytical stories in ways that translate into measurable actions.

  • Independently analyze media and digital platform data to uncover performance trends, conversion drivers, and optimization opportunities across the marketing funnel.

  • Design and refine measurement methodologies, including MMM, attribution models, and High Value Behaviors, while ensuring data integrity, capture and tagging standards, and consistent campaign application.

  • Lead monthly and ad hoc reporting on media KPIs, funnel performance, ROI, and brand engagement, synthesizing findings for brand stakeholders and media partners.

  • Embed media taxonomy and marketing governance standards into MMM and media storytelling while partnering with stakeholders to prioritize critical marketing and media questions.

  • Deliver compelling presentations and dashboards that align with business objectives and make insights accessible to technical and non-technical audiences.

Your Skills & Abilities (Required Qualifications)

  • Bachelor’s degree in Marketing, Business Analytics, Communications, Economics, Statistics, or a related field.

  • At least 5 years of experience in marketing analytics, media strategy, marketing mix modeling, attribution, or performance measurement.

  • Hands-on experience with MMM or multi-touch attribution and performance media measurement.

  • Experience using analytical software tools and packages, including analytics platforms such as Adobe Analytics or Google Analytics and MarTech platforms such as Google Campaign Manager or Meta Ads Manager.

  • Proficiency in SQL for querying and managing large datasets, with experience creating and managing dashboards in Power BI.

  • Strong problem-structuring, analytical, and strategic thinking skills, including the ability to integrate data from multiple sources into a cohesive point of view.

  • Excellent written, verbal, and presentation skills, with the ability to translate complex analytical work into clear, actionable insights for technical and non-technical stakeholders.

  • Strong interpersonal and project leadership skills, including the ability to manage timelines and collaborate effectively with internal teams and external agencies on planning, budgeting, and campaign optimization.

What Will Give You A Competitive Edge (Preferred Qualifications)

  • Experience applying both MMM and multi-touch attribution across a broad range of media channels and marketing objectives.

  • Experience developing media taxonomies, marketing governance standards, data capture requirements, and measurement frameworks.

  • Experience partnering with brand marketing, media planning, and external agency teams to influence strategy, budget allocation, and campaign optimization.

  • Experience working with large, complex consumer brands or within the automotive industry.

The salary range for this role is ($83,800 - $127,300). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

This role is categorized as remote. This means the selected candidate may be based anywhere in the country of work and is not expected to report to a GM worksite unless directed by their manager.

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

Keep Up to Date

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Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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