General Motors

Senior Strategist, CRM Analytics & Insights – OnStar

General Motors • $106K — $163K *
US-AnywhereRemote in Warren, MI
Consumer Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor’s degree in Analytics, Data Science, Marketing, Business, Statistics, Applied Mathematics, or a related field.
  • 6+ years of experience in CRM analytics or related field.
  • In-depth knowledge of CRM reporting frameworks.
  • Ability to present data from multiple sources into a coherent strategy.
  • Experience managing analytics projects and timelines.
  • Proficient with key analytics and visualization tools like Tableau, Excel, and SQL.
  • Strong understanding of marketing automation platforms and CRM systems.

Responsibilities

  • Lead CRM analytics delivery for OnStar and assess the impacts of CRM campaigns.
  • Analyze CRM's influence on customer engagement and conversion rates.
  • Translate complex CRM findings into strategic recommendations for improvement.
  • Build partnerships across teams to prioritize marketing insights and measurement goals.
  • Mentor brand strategists by providing constructive feedback on deliverables.
  • Collaborate with data science and engineering teams to define CRM data requirements and ensure quality.
  • Connect diverse data sources to generate automated reporting and actionable insights.

Benefits

  • Comprehensive health and wellbeing programs including medical, dental, and vision.
  • Health Savings and Flexible Spending Accounts.
  • Retirement savings plan with company contributions.
  • Life insurance and accident benefits.
  • Generous vacation and holiday leave.
  • Tuition assistance programs for professional development.
  • Employee discounts on GM vehicles.
Full Job Description

Job Description

The Role

The Marketing Applied Sciences (MAS) team develops analytics-driven solutions that help GM organizations achieve their business goals. As the Senior Strategist, CRM Analytics & Insights, you will lead the delivery of CRM analytics and insights for the OnStar brand, quantifying the impact of CRM activations and recommending opportunities for optimization.

You will bring strong expertise in CRM, digital analytics, and marketing technology to translate data into actionable marketing strategies and connect CRM analytics to cross-channel customer experiences. Working cross-functionally, you will deliver automated reporting, deep-dive analyses, customer profile insights, and closed-loop reporting that help the OnStar marketing team improve engagement, retention, and conversion.

What You’ll Do

  • Lead CRM analytics and insights delivery for OnStar, quantifying the impact of CRM activations and recommending optimization opportunities across the customer lifecycle.

  • Analyze CRM influence on lifecycle engagement, retention, and conversion, monitor campaign performance, and identify opportunities for improvement.

  • Elevate CRM findings into strategic, consultative recommendations and communicate complex analytical stories in ways that translate into measurable actions.

  • Build relationships with cross-functional stakeholders to identify and prioritize key marketing questions, establish measurement goals, and chart a path to activate those goals.

  • Oversee and support the development of brand strategists by reviewing stakeholder deliverables and providing actionable feedback.

  • Partner with data science, engineering, and Marketing Technology teams to define data requirements and ensure data quality, accuracy, and effective CRM measurement.

  • Connect data from email, app, website, and outbound marketing channels to deliver automated reporting, actionable insights, and closed-loop measurement.

Your Skills & Abilities (Required Qualifications)

  • Bachelor’s degree in Analytics, Data Science, Marketing, Business, Statistics, Applied Mathematics, or a related field.

  • At least 6 years of experience in owned media, web analytics, CRM analytics, customer lifecycle analytics, or a related discipline.

  • Deep understanding of CRM reporting and measurement frameworks.

  • Ability to integrate data and findings from multiple sources and present a holistic, actionable point of view.

  • Experience managing analytics projects, including project plans, timelines, ad hoc requests, and implementation of new analytics capabilities.

  • Advanced understanding of email service providers and associated optimization and analytical tools.

  • Strong understanding of marketing automation platforms and CRM systems.

  • Deep experience with data visualization tools such as Tableau or Power BI; analysis tools such as Excel, Databricks, or Snowflake; data-querying languages such as SQL, Python, or R; and marketing analytics platforms such as Adobe Experience Platform, Adobe Analytics, or Adobe Customer Journey Analytics.

  • Experience with statistical methods and experimentation techniques.

  • Experience developing structured and logical frameworks to define problems, analyze data, and derive insights and actionable recommendations.

  • Excellent written, verbal, presentation, and interpersonal skills, with the ability to make complex concepts understandable and actionable for technical and management audiences.

  • Demonstrated ability to work proactively and independently while guiding strategy and collaborating effectively with stakeholders.

What Will Give You A Competitive Edge (Preferred Qualifications)

  • Master’s or MBA degree in Analytics, Data Science, Econometrics, Statistics, Applied Mathematics, or another quantitative field.

  • Project Management Professional (PMP) certification.

  • Experience integrating CRM data across email, mobile applications, websites, and outbound marketing channels to support cross-channel measurement.

  • Experience partnering with data science, engineering, and Marketing Technology teams to implement new analytics capabilities.

The salary range for this role is ($106,600 - $163,400). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

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Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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