Media Manager, Paid Social

Fabletics

$90K — $95K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years in digital marketing or media management, with a focus on paid social
  • Degree in a quantitative discipline preferred
  • Strong proficiency in Excel
  • Interest in customer acquisition and demand generation
  • Able to express data insights clearly through written and verbal communication
  • Understanding of marketing platforms and analytics
  • Experience with AI tools is advantageous

Responsibilities

  • Manage and execute paid social media strategies across platforms like Facebook, Instagram, TikTok, and Snapchat
  • Collaborate with creative teams to shape compelling ad concepts
  • Optimize every stage of the customer acquisition funnel
  • Establish and nurture relationships with media and agency partners
  • Work with Ad Tech vendors to implement automation and optimization solutions
  • Conduct ongoing testing on ad variables to enhance campaign performance
  • Analyze metrics to assess and refine campaign efficacy
  • Leverage real-time trends to optimize performance

Benefits

  • Hybrid work schedule offering flexibility
  • Discretionary paid time off for work-life balance
  • Special Summer Fridays for extended weekends
  • Comprehensive healthcare plans
  • Employee discounts on products
  • 401k plan with company match
  • Annual bonus programs for performance recognition
  • Equity program to foster employee investment in the company
Full Job Description
Job Description

Media Manager, Paid Social.

The Paid Media Manager will be responsible for growing and optimizing digital marketing and customer acquisition programs to drive new subscriber growth across a variety of different channels. You will be responsible for our paid social channels including Facebook, Instagram, Snapchat, and TikTok as well as be the cross-functional partner to our in-house creative department and external vendors for production and asset requests. We have a lean team and this candidate will need to be able to get in the weeds to drive work forward and have a high output.

This position will report to the Director of Paid Social.

What you will do:
  • Manage paid social media execution across all major social media channels: Facebook/Instagram, TikTok, Twitter, Snapchat and other emerging platforms
  • Work closely with creative teams to inform and request creative concepts and iterations
  • Understand and contribute to the optimization of all aspects of the customer acquisition funnel
  • Build relationships with key media partners, including Facebook, Tiktok and Snapchat as well as agency partners
  • Work closely with Ad Tech partners, to develop advanced automation and optimization solutions
  • Manage testing on a constantly growing pool of variables including offers, copy, creative, ad formats, landing pages, etc. across all paid social channels
  • Track and analyze metrics to evaluate and improve the performance of campaigns
  • Recognize and identify trends in real-time to leverage for performance
  • Occasionally work flexible hours including weekends, to adapt to the real-time nature of social media


What you bring:
  • At least 3 years of work experience - prior media experience a plus
  • Degree in quantitative field preferred
  • Strong excel skills
  • An interest in demand generation/customer acquisition
  • Must possess curiosity, integrity, self-motivation, and a high level of attention to detail
  • Outstanding written/verbal communication and presentation skills
  • Understanding of marketing platforms, attribution, and site analytics
  • Interested in translating data into actionable insights
  • Willing to commute to El Segundo 3 days/week
  • Ideal candidate brings foundational AI literacy, including experience using generative AI tools, and a proactive mindset to experiment with new technologies to drive productivity and innovation.


Where we are:
  • This role will be based in our El Segundo Headquarters


Compensation & Total Rewards:

At Fabletics, we believe work and life should fit together! We continue to build a culture of flexibility, to empower you to do your best and put yourself first. Our Total Rewards program rewards employees for their hard work, supporting their health, well-being, families, and ultimately their life journey. Total Rewards at Fabletics includes:

-Hybrid Work Schedule*

-Discretionary Paid Time Off*

-Summer Fridays*

-Healthcare Plans

-Employee Discounts

-401k

-Annual Bonus Program

-Equity Program*

-And More

*Varied for retail, fulfillment and fully remote roles.

The annual base salary range for this position is from $90,000-$95,000. The range provided includes the base salary that Fabletics expects to pay for the role. Offered base salary will be dependent on factors including the scope and complexity of the role, candidate's related work experience, subject matter expertise and work location.

Security Alert: Protect yourself from scams

At Fabletics, we're dedicated to recruiting top talent who share our drive for innovation. To safeguard candidates, Fabletics emphasizes legitimate recruitment practices. Initial communication is primarily via official email addresses and LinkedIn; beware of deviations. Personal data and sensitive information will not be solicited during the application phase. Interviews are conducted via phone, in person, or through the approved platforms Teams or Zoom-never via messaging apps or other calling services. Offers are merit-based, communicated verbally, and followed up in writing. If personal information is requested to initiate the hiring process, rest assured it will be through secure and protected means.

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