Mars Inc

Media Effectiveness Manager

Mars Inc • $90K — $110K *
Franklin, TN 37064In-Person
Media
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree required
  • 4+ years in digital marketing analytics or media effectiveness
  • Experience with media measurement techniques like MMM and attribution
  • Proven ability to convert complex data into actionable insights
  • Strong storytelling and communication skills
  • Ability to influence in a complex stakeholder environment
  • Experience with retail media is a plus

Responsibilities

  • Lead development of frameworks for evaluating media investments
  • Manage the MMM learning agenda with a focus on actionable insights
  • Collaborate to define business-aligned KPIs with brand and media teams
  • Design and implement test-and-learn programs to boost media ROI
  • Analyze performance to identify growth and effectiveness opportunities
  • Recommend media mix optimizations through detailed analysis
  • Translate analytical data into clear insights for stakeholders
  • Support agency partners in planning with insights and projections
  • Optimize targeting and messaging with media agencies
  • Implement a global framework for creative testing across channels
  • Codify learnings into playbooks for scaling practices

Benefits

  • Flexible working arrangements including options for occasional remote work
  • In-person collaboration in a supportive team environment
  • Opportunities for personal and professional development
  • Access to a matrixed organization with diverse teams and perspectives
Full Job Description
Media Effectiveness Manager

Franklin, TN

On-site

The Media Effectiveness Manager is responsible for advancing the effectiveness of media investments across brands by delivering actionable measurements, insights, and optimization strategies. This role leads the Marketing Mix Modeling (MMM) learning agenda and test-and-learn programs to improve media ROI and inform business decisions. The position exists to embed data-driven decision making and scalable best practices across a complex, matrixed organization.

The role requires strong collaboration across marketing, sales, shopper, and COE teams, as well as external agency and measurement partners. The associate must effectively navigate a highly matrixed environment, influencing decisions without direct authority.

What are we looking for?
  • Bachelor's degree required
  • 4+ years of experience in digital marketing analytics or media effectiveness
  • Experience with media measurement approaches such as MMM, attribution, or experimentation frameworks
  • Proven ability to translate complex data into actionable insights and business recommendations
  • Strong communication and storytelling skills
  • Demonstrated ability to influence and collaborate across a complex stakeholder environment
  • Ability to operate effectively in ambiguous environments and drive alignment across teams
  • Experience with retail media nice to have


What would be your key responsibilities?
  • Lead the development and deployment of media effectiveness frameworks to evaluate and optimize paid, owned, and earned media investments
  • Own and manage the MMM learning agenda, ensuring insights are translated into clear implications for annual planning and in-year optimization
  • Partner with brand, media, and analytics teams to define KPIs aligned to business objectives
  • Design, implement, and scale cross-channel test-and-learn programs to continuously improve media ROI and efficiency
  • Analyze campaign, commerce, and retailer media performance to identify key drivers of effectiveness and growth opportunities
  • Recommend in-year media mix optimizations through marketing mix modeling
  • Translate complex analytical outputs into clear, compelling insights and business recommendations for stakeholders at all levels
  • Support agency partners in the annual planning process, leveraging historical insights, MMM projections, and business priorities
  • Partner with media agencies and internal teams to optimize targeting, messaging, channel mix, and investment allocation
  • Implement and embed a global creative testing framework, optimizing creative from concept through in-market execution
  • Codify and share learnings through playbooks, best practices, and "key beliefs" to enable scaling across brands and teams


This role is based in Franklin, TN with regular in-office collaboration expected. Flexibility is a key enabler-empowering associates to make choices that support both business outcomes and personal needs, including occasional remote work.

About Mars Inc

Mars, Incorporated is an American multinational manufacturer of confectionery, pet food, and other food products. It was founded in 1911 and is headquartered in McLean, Virginia. Mars operates in six business segments: Petcare, Chocolate, Wrigley, Food, Drinks, and Symbioscience. Some of its most popular brands include M&M's, Snickers, Twix, Milky Way, Skittles, and Pedigree. The company is known for its commitment to sustainability and has set a goal to reduce its greenhouse gas emissions by 67% by 2050.
Learn more about Mars Inc
Size
125,000 employees
Industry
Food & Beverages
Founded
1911
* Ladders Estimates

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